Type an Instagram username. Get what a sponsored post is worth from the account's real engagement and Reel views against cited price points in four currencies, and where it sits against 431,494 accounts of its size. Or enter followers and views by hand.
Instagram pays no per-view money to the public. Meta says bonuses go to "a select group of creators" by invitation. Sponsored posts, affiliate links, subscriptions and gifts are the income, so the price card on the right is the number that matters.
$10,000 – $50,000: market tables for the mega tier, 3 cited rows
$5,900 – $18,000: 118,155 engagements per post × $0.05 to $0.15 per engagement
The headline range is the geometric mean of the methods' low ends and of their high ends, so one viral video cannot swamp the market tables.
Median views are 11% of followers: better than 33% of 15,869 accounts with 1M+ followers.
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Virev crawl of public Instagram accounts, median views of the most recent posts as a share of followers. This is what moves the account up or down inside its price range.
What raises or lowers the price
Usage rights: +20 to 50% (루터스), +30 to 100% (포크레터), +20 to 50% for Spark Ads rights (Utopia, France). Six to twelve months is the standard paid term; an extension adds 20 to 40% (Best Korean Agencies).
Exclusivity: 14 to 30 days is the standard clause and mega creators go to 90 days (Best Korean Agencies). No public source gives a percent, so set your own.
A brand booking through an agency pays about $9,200 – $36,000 at a 20% fee. Agencies take 15 to 30% of spend (psdetector, sov2r, Infls; Rakubo in Japan 10 to 30%).
Format: a Story is 30 to 50% of a feed post (태그바이), a Reel 1.3× (Tri-as) to 2 or 3× a static post (Utopia).
How these numbers are built, with every source
143 price rows from 34 public sources, read 2026-10-03: market tables, agency grids, a marketplace report of real deals, measured creator quotes, seller listings. Each row below is quoted as the source wrote it.
Tier range $10,000 – $50,000: the rows behind it
The range is the 25th percentile of the rows' low ends to the 75th percentile of their high ends, so no single blog decides the number.
Instagram has no open per-view payout. Meta Business Help, About Instagram's bonus program rules: "Only a select group of creators are invited to Instagram's bonus program at this time." Sponsored posts, affiliate links, subscriptions and gifts are the income. Meta Business Help
Creators: register once and brands on Virev see your real numbers. Brands: the search opens on this follower tier and engagement.
Virev stored data as of Oct 1, 2026.
How the price is built
Tier method: the account's follower count picks one of five tiers (1K to 10K, 10K to 100K, 100K to 500K, 500K to 1M, 1M+). Every cited price row for that tier, platform and currency goes in; the range is the 25th percentile of the low ends to the 75th percentile of the high ends.
Per-view method: the account's median views over its last 12 posts times a cited price per view for the platform and market (13 to 50원 on Korean YouTube, 5 to 22 yen in Japan, $0.05 to $0.10 in the US). Where a market has a per-engagement rate instead, that is used.
Blend: the headline range is the geometric mean of the methods' low ends and of their high ends. The account's point inside the range is its view-rate percentile against accounts of its size in the Virev crawl.
Switches: format, usage rights and exclusivity multiply the range; the agency fee shows what a brand pays through an agency. Every number and its source is in "How these numbers are built" above.
Sponsored post price by follower tier, USD
The middle of what the cited sources say for one post, before usage rights or exclusivity. Real deals cluster at the low end: 80% of 21,000 Collabstr collaborations in 2025 cost under $300, and 크몽 sellers with 75,000 followers list a feed post at 20만원.
Followers
Tier
Range per post
Rows
1K – 10K
nano
$14 – $130
2
10K – 100K
micro
$110 – $3,300
3
100K – 500K
mid-tier
$1,100 – $7,900
3
500K – 1M
macro
$5,000 – $19,000
3
1M+
mega
$10,000 – $50,000
3
Median views as a share of followers on Instagram
From Virev's crawl of 431,494 public accounts with 1,000+ followers: median views of the most recent posts divided by followers. Brands pay for views, so this ratio is what moves a price inside its tier.
Followers
Accounts
p25
p50
p75
1K to 10K
159,262
37%
93%
263%
10K to 50K
126,791
19%
50%
155%
50K to 100K
47,735
14%
41%
119%
100K to 500K
63,461
13%
34%
89%
500K to 1M
17,467
11%
27%
67%
1M+
16,778
7%
19%
47%
Instagram pays no open per-view money
Meta's rules page says only "a select group of creators are invited to Instagram's bonus program at this time." The Reels Play bonus ended in 2023. Subscriptions, gifts and affiliate links exist, but for an account under 1M followers the sponsored post is the income, which is why this page prices it.
Instagram prices run higher per follower than TikTok (TikTok is 10 to 25% cheaper at nano and micro, Utopia; 70 to 80% of Instagram, 데모데이) and lower than YouTube. Reels reach far past followers: in Mocha's 85 measured creators the median Reel got 109% of followers in views, against 17% for a long YouTube video.
What moves a quote
Usage rights: the biggest add-on. +20 to 50% (루터스), +30 to 100% (포크레터), +20 to 30% on YouTube (a Korean PD on Threads), perpetual rights carry the highest premium (Shopify).
Exclusivity: 14 to 30 days is the standard clause, up to 90 days for mega creators (Best Korean Agencies). Longer costs more; no source gives a percent.
Agency fee: 15 to 30% of spend on top of the creator's fee (psdetector, sov2r, Infls); in Japan 10 to 30% as a direction fee (Rakubo). Bundles of feed plus Reel get 15 to 25% off (psdetector).
Format: Story 30 to 50% of a feed post; Reel 1.3 to 3×; YouTube Shorts 50 to 70% of a long video; a dedicated review 1.5 to 2× an integration.
Views beat followers. WISEK's 12 real quotes ran 3.7만 to 112만원 per 10,000 followers with a follower-to-price correlation of 0.23; a 34,000-follower account with 517 saves per post quoted 200만원 while a 243,000-follower account quoted 90만원.
Questions people ask
Does Instagram pay you for views?
Not to the public. Meta's bonus rules say only a select group of invited creators get bonuses, and the Reels Play bonus ended in 2023. Income on Instagram is sponsored posts, affiliate links, subscriptions and gifts. This calculator prices the sponsored post.
How much should I charge for an Instagram post with 10K followers?
Market tables put a 10K to 100K account at $100 to $500 per feed post (Influencer Marketing Hub), $114 to $679 at 10K to 50K (Click Analytic model over 5.9M creators), 10만~100만원 in Korea (태그바이), 2~50万円 in Japan (TaTap). Real deals sit low: Collabstr's average Instagram payout was $193 and a 7.5만-follower 크몽 seller lists 20만원. At exactly 10K with ordinary views, expect the bottom of the band: about $100 to $150, 15만~30만원, or 2~5万円, before usage rights.
How is the sponsored price calculated?
Two methods, both from cited sources: the follower tier's market range (25th percentile of the sources' low ends to the 75th percentile of their high ends) and the account's median views times a cited price per view. The headline is the geometric mean of the two, and the account's point inside it is its view-rate percentile among accounts of its size in the Virev crawl. Every row and source is listed under the result.
How much do influencers charge per post?
By tier, for one Instagram feed post in USD: nano (1K to 10K) $10 to $150, micro (10K to 100K) $100 to $1,500, mid-tier (100K to 500K) $1,000 to $8,000, macro (500K to 1M) $5,000 to $19,000, mega (1M+) $10,000 to $50,000 and up (Influencer Marketing Hub, Shopify, Click Analytic). YouTube videos cost 3 to 10× an Instagram post at the same size; TikTok 10 to 25% less. Most real deals are small: 80% of Collabstr's 21,000 collaborations in 2025 cost under $300. Change the currency above for Korean, Japanese and European tables.
What are usage rights and how much do they add?
Usage rights let the brand run the creator's content in its own ads and channels for a set period. Korean agencies price them at +20 to 50% (루터스) or +30 to 100% (포크레터) of the base fee; a French agency adds 20 to 50% for Spark Ads rights (Utopia); the standard paid term is 6 to 12 months and extensions add 20 to 40% (Best Korean Agencies). Perpetual, all-channel rights carry the highest premium (Shopify).
