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Social listening
Following mentions, hashtags and creator content across platforms, and turning what you see into decisions.
24 articles in Social listening
All articles · Page 2 of 2
- Social listeningReference Measure share of voice within a declared source set Calculate social share of voice with named competitors, sources and query rules. Use a worked example to see how narrower queries change the reported percentage.
- Social listeningReference Preserve evidence when a relevant post may disappear Record public posts that inform campaign decisions with source links, timestamps and context. Use an evidence template and review what you can retain.
- Affiliate marketingReference Prevent creator discount codes from leaking unnoticed Find creator codes on coupon sites, log the evidence, review affected orders, and choose restrictions without treating a public listing as proof of misconduct.
- Social listeningReference Remove duplicate posts from a listening sample Separate duplicate rows, reposts, quoted commentary and repeat authors with a worked decision table that preserves useful discussion in a listening sample.
- Social listeningReference Respond to creator complaints without asking them to delete criticism Use three response drafts and an issue ownership log to acknowledge creator complaints, protect private details and keep support separate from content requests.
- Social listeningReference Review competitor mentions without treating all criticism as opportunity Use a competitor-comment review table to separate stated needs, product tradeoffs and unverified claims before choosing what to investigate or act on.
- Social listeningReference Set mention alerts without overwhelming the team Set social listening alert thresholds using comparable baselines, campaign context and collection health, with a worked policy for spikes and missing data.
- Social listeningReference Track product nicknames, misspellings and transliterations Build a product alias register with language, source evidence, exclusion notes and review dates. Test keyword variants against the mentions they add.
- Social listeningReference Use creator comments to improve a campaign FAQ Group recurring creator comments into answerable questions, check answers against product facts, and hand off a campaign FAQ with sources and review owners.
- Social listeningReference Verify a potential brand issue before escalating it Collect original sources, separate copied claims, define scope and check immediate risk with a social media issue triage form and escalation decision tree.
- Social listeningReference Write brand listening queries that exclude irrelevant mentions Build brand listening queries for common-word names. Use a three-brand worksheet to test context, spellings and exclusions without hiding missed mentions.
