Blog
Playbooks, benchmarks, and field notes on finding and seeding the right creators.
How to vet creators before outreach: an evidence-led workflow
A practical, sourced workflow for turning a broad creator shortlist into qualified, review, and decline decisions.
Micro vs. macro influencers for seeding: build a testable portfolio
A research-grounded framework for testing micro and macro creator cells without inventing a universal budget split.