How much does YouTube pay per 1,000 views?

It depends on the niche and where viewers are. Social Blade's working range is $0.25 to $4.00 per 1,000 views. By niche (vidIQ CPM × 55% share × 60% monetized views): gaming and entertainment about $0.33 to $1.65, education and health $1.65 to $4.95, finance and software $4.95 to $13.20 for a US audience. Your own figure is in YouTube Studio under RPM.

How much is 1 million views on YouTube?

At Social Blade's $0.25 to $4.00 RPM, 1 million long-form views pay $250 to $4,000. A finance channel with a US audience can see $5,000 to $13,000; a gaming channel with viewers in India under $300. Shorts views pay far less, from a pooled 45% share. A sponsored integration in a video with 1 million views is worth more than the ads: $50 to $100 per 1,000 views is the rate Influencer Marketing Hub reports, so $50,000 to $100,000.

How is the sponsored price calculated?

Two methods, both from cited sources: the follower tier's market range (25th percentile of the sources' low ends to the 75th percentile of their high ends) and the account's median views times a cited price per view. The headline is the geometric mean of the two, and the account's point inside it is its view-rate percentile among accounts of its size in the Virev crawl. Every row and source is listed under the result.

How much do influencers charge per post?

By tier, for one Instagram feed post in USD: nano (1K to 10K) $10 to $150, micro (10K to 100K) $100 to $1,500, mid-tier (100K to 500K) $1,000 to $8,000, macro (500K to 1M) $5,000 to $19,000, mega (1M+) $10,000 to $50,000 and up (Influencer Marketing Hub, Shopify, Click Analytic). YouTube videos cost 3 to 10× an Instagram post at the same size; TikTok 10 to 25% less. Most real deals are small: 80% of Collabstr's 21,000 collaborations in 2025 cost under $300. Change the currency above for Korean, Japanese and European tables.

What are usage rights and how much do they add?

Usage rights let the brand run the creator's content in its own ads and channels for a set period. Korean agencies price them at +20 to 50% (루터스) or +30 to 100% (포크레터) of the base fee; a French agency adds 20 to 50% for Spark Ads rights (Utopia); the standard paid term is 6 to 12 months and extensions add 20 to 40% (Best Korean Agencies). Perpetual, all-channel rights carry the highest premium (Shopify).

Free Instagram, TikTok and YouTube tools

YouTube money calculator

Type a channel. Get what YouTube ads pay per video from the channel's real median views and niche, and what a sponsored video is worth from 143 cited price points in four currencies. Or enter subscribers and views by hand.

Try: @MrBeast @veritasium @kurzgesagt @der8auer-en

MrBeast

@MrBeast ·United States

Subscribers: 519M
Median views per video: 156M
Engagement rate: 0.52%

What the platform pays

$82,000 – $410,000

per video, before tax

156,000,000 median views ÷ 1,000 × RPM $0.53 to $2.64

About $330,000 – $1,600,000 a month at 4 videos a month.

RPM band: Low: gaming, music, entertainment, vlogs, comedy, kids, from vidIQ's advertiser CPM table at YouTube's 55% share and 60% monetized views, shifted by the audience setting. Type your Studio RPM for an exact figure.

Where most viewers are Niche (ad RPM band) Your Studio RPM (USD), optional

What a sponsored video is worth

$390,000 – $880,000

Where this account sits: about $800,000

$20,000 – $50,000: market tables for the mega tier, 2 cited rows
$7,800,000 – $16,000,000: 156,000,000 median views × $0.05 to $0.10 per view
The headline range is the geometric mean of the methods' low ends and of their high ends, so one viral video cannot swamp the market tables.

Median views are 30% of subscribers: better than 82% of 2,945 accounts with 1M+ subscribers. Top 18% of its size tier

p251%p505%p7518%p9042% this account

Virev crawl of public YouTube accounts, median views of the most recent posts as a share of followers. This is what moves the account up or down inside its price range.

What raises or lowers the price

Format Usage rights Exclusivity, % added Agency fee, %

Usage rights: +20 to 50% (루터스), +30 to 100% (포크레터), +20 to 50% for Spark Ads rights (Utopia, France). Six to twelve months is the standard paid term; an extension adds 20 to 40% (Best Korean Agencies).
Exclusivity: 14 to 30 days is the standard clause and mega creators go to 90 days (Best Korean Agencies). No public source gives a percent, so set your own.
A brand booking through an agency pays about $470,000 – $1,100,000 at a 20% fee. Agencies take 15 to 30% of spend (psdetector, sov2r, Infls; Rakubo in Japan 10 to 30%).
Format: Shorts run 50 to 70% of a long video (Mocha, Japan), 40 to 60% (단가로). A dedicated video costs 1.5 to 2× an integration (Mocha).

How these numbers are built, with every source

143 price rows from 34 public sources, read 2026-10-03: market tables, agency grids, a marketplace report of real deals, measured creator quotes, seller listings. Each row below is quoted as the source wrote it.

Tier range $20,000 – $50,000: the rows behind it

The range is the 25th percentile of the rows' low ends to the 75th percentile of their high ends, so no single blog decides the number.

Mega 1M+: $20,000 to $50,000+ Influencer Marketing Hub, YouTube Influencer Rates 2026 · market table
Mega: $20,000 to more than $50,000 Shopify, Influencer Pricing 2026 (aggregates On Digitals, inBeat, Impact.com, InfluenceFlow) 2026 · aggregated estimates

Per-view rate

Some YouTube influencers charge $50 to $100 per 1,000 views (Influencer Marketing Hub) ($0.05 – $0.10) · Influencer Marketing Hub, Influencer Rates 2026

Real transactions in this currency

Collabstr 2026 report: average YouTube payout $255 per collaboration (21,000 deals, 80% under $300) Collabstr, 2026 Influencer Marketing Report (21,000 marketplace collaborations)

Platform payout constants

YouTube Help, YouTube Partner Program terms (support.google.com/youtube/answer/72902): 55% of net ad revenue on the Watch Page, 45% of the allocated Creator Pool for Shorts
Social Blade: the accepted formula Social Blade LLC uses is an RPM range of $0.25 to $4.00 USD
vidIQ YouTube Money Calculator, YouTube Revenue by Niche (advertiser CPM): Low $1 to $5, Medium $5 to $15, High $15 to $40. vidIQ money calculator: RPM = CPM x the creator share of 55% x 60% of views monetized.
YTface CPM by country (modelled industry figures, Feb 2026): global average CPM $5 to $7, Tier 1 countries $15 to $40, Tier 2 $3 to $15, Tier 3 under $3

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Creators: register once and brands on Virev see your real numbers. Brands: the search opens on this follower tier and engagement.

Virev stored data as of Oct 5, 2026.

How the price is built

Tier method: the account's follower count picks one of five tiers (1K to 10K, 10K to 100K, 100K to 500K, 500K to 1M, 1M+). Every cited price row for that tier, platform and currency goes in; the range is the 25th percentile of the low ends to the 75th percentile of the high ends.
Per-view method: the account's median views over its last 12 posts times a cited price per view for the platform and market (13 to 50원 on Korean YouTube, 5 to 22 yen in Japan, $0.05 to $0.10 in the US). Where a market has a per-engagement rate instead, that is used.
Blend: the headline range is the geometric mean of the methods' low ends and of their high ends. The account's point inside the range is its view-rate percentile against accounts of its size in the Virev crawl.
Switches: format, usage rights and exclusivity multiply the range; the agency fee shows what a brand pays through an agency. Every number and its source is in "How these numbers are built" above.

Subscribers	Tier	Range per post	Rows
1K – 10K	nano	$65 – $800	2
10K – 100K	micro	$400 – $7,800	2
100K – 500K	mid-tier	$3,000 – $21,000	2
500K – 1M	macro	$10,000 – $43,000	2
1M+	mega	$20,000 – $50,000	2

Median views as a share of followers on YouTube

From Virev's crawl of 9,411 public accounts with 1,000+ subscribers: median views of the most recent posts divided by subscribers. Brands pay for views, so this ratio is what moves a price inside its tier.

Subscribers	Accounts	p25	p50	p75
1K to 10K	1,344	13%	58%	236%
10K to 50K	1,384	9%	39%	124%
50K to 100K	699	7%	27%	79%
100K to 500K	1,983	5%	21%	57%
500K to 1M	1,056	3%	11%	30%
1M+	2,945	1%	5%	18%

YouTube ad revenue: RPM by niche and country

YouTube pays 55% of net ad revenue on long videos and 45% of the allocated Creator Pool on Shorts (YouTube Partner Program terms). What advertisers pay per 1,000 impressions (CPM) depends on the niche: vidIQ's table puts gaming and entertainment at $1 to $5, education and health at $5 to $15, finance and software at $15 to $40. The RPM a creator sees is lower, because only part of the views carry an ad: this tool uses vidIQ's conversion of CPM × 55% × 60% monetized views. Social Blade uses a flat $0.25 to $4.00 RPM for everyone.

Band	Niches (vidIQ)	Advertiser CPM	Creator RPM, mixed audience
Low: gaming, music, entertainment, vlogs, comedy, kids	Gaming, Music and entertainment, Vlogs and daily life, Memes and comedy, Kids content	$1 – $5	$0.33 – $1.65
Medium: health, education, cooking, travel, reviews	Health and fitness, Education and how-to, Cooking and recipes, Travel and lifestyle, Product reviews	$5 – $15	$1.65 – $4.95
High: finance, insurance, software, real estate, business	Finance and investing, Insurance and legal, Software and technology, Real estate, Business consulting	$15 – $40	$4.95 – $13.20

Country: YTface's modelled CPM table (Feb 2026) puts the global average at $5 to $7, Tier 1 countries (US, UK, Canada, Australia) at $15 to $40 and Tier 3 under $3. The audience setting shifts the RPM band by 1.6× (Tier 1), 1× (mixed) or 0.35× (Tier 3). These are modelled industry figures, not YouTube data; type your Studio RPM when you have it.

What moves a quote

Usage rights: the biggest add-on. +20 to 50% (루터스), +30 to 100% (포크레터), +20 to 30% on YouTube (a Korean PD on Threads), perpetual rights carry the highest premium (Shopify).
Exclusivity: 14 to 30 days is the standard clause, up to 90 days for mega creators (Best Korean Agencies). Longer costs more; no source gives a percent.
Agency fee: 15 to 30% of spend on top of the creator's fee (psdetector, sov2r, Infls); in Japan 10 to 30% as a direction fee (Rakubo). Bundles of feed plus Reel get 15 to 25% off (psdetector).
Format: Story 30 to 50% of a feed post; Reel 1.3 to 3×; YouTube Shorts 50 to 70% of a long video; a dedicated review 1.5 to 2× an integration.
Views beat followers. WISEK's 12 real quotes ran 3.7만 to 112만원 per 10,000 followers with a follower-to-price correlation of 0.23; a 34,000-follower account with 517 saves per post quoted 200만원 while a 243,000-follower account quoted 90만원.

Questions people ask

How much does YouTube pay per 1,000 views?: It depends on the niche and where viewers are. Social Blade's working range is $0.25 to $4.00 per 1,000 views. By niche (vidIQ CPM × 55% share × 60% monetized views): gaming and entertainment about $0.33 to $1.65, education and health $1.65 to $4.95, finance and software $4.95 to $13.20 for a US audience. Your own figure is in YouTube Studio under RPM.
How much is 1 million views on YouTube?: At Social Blade's $0.25 to $4.00 RPM, 1 million long-form views pay $250 to $4,000. A finance channel with a US audience can see $5,000 to $13,000; a gaming channel with viewers in India under $300. Shorts views pay far less, from a pooled 45% share. A sponsored integration in a video with 1 million views is worth more than the ads: $50 to $100 per 1,000 views is the rate Influencer Marketing Hub reports, so $50,000 to $100,000.
How is the sponsored price calculated?: Two methods, both from cited sources: the follower tier's market range (25th percentile of the sources' low ends to the 75th percentile of their high ends) and the account's median views times a cited price per view. The headline is the geometric mean of the two, and the account's point inside it is its view-rate percentile among accounts of its size in the Virev crawl. Every row and source is listed under the result.
How much do influencers charge per post?: By tier, for one Instagram feed post in USD: nano (1K to 10K) $10 to $150, micro (10K to 100K) $100 to $1,500, mid-tier (100K to 500K) $1,000 to $8,000, macro (500K to 1M) $5,000 to $19,000, mega (1M+) $10,000 to $50,000 and up (Influencer Marketing Hub, Shopify, Click Analytic). YouTube videos cost 3 to 10× an Instagram post at the same size; TikTok 10 to 25% less. Most real deals are small: 80% of Collabstr's 21,000 collaborations in 2025 cost under $300. Change the currency above for Korean, Japanese and European tables.
What are usage rights and how much do they add?: Usage rights let the brand run the creator's content in its own ads and channels for a set period. Korean agencies price them at +20 to 50% (루터스) or +30 to 100% (포크레터) of the base fee; a French agency adds 20 to 50% for Spark Ads rights (Utopia); the standard paid term is 6 to 12 months and extensions add 20 to 40% (Best Korean Agencies). Perpetual, all-channel rights carry the highest premium (Shopify).