YouTube money calculator
Type a channel. Get what YouTube ads pay per video from the channel's real median views and niche, and what a sponsored video is worth from 143 cited price points in four currencies. Or enter subscribers and views by hand.
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How the price is built
- Tier method: the account's follower count picks one of five tiers (1K to 10K, 10K to 100K, 100K to 500K, 500K to 1M, 1M+). Every cited price row for that tier, platform and currency goes in; the range is the 25th percentile of the low ends to the 75th percentile of the high ends.
- Per-view method: the account's median views over its last 12 posts times a cited price per view for the platform and market (13 to 50원 on Korean YouTube, 5 to 22 yen in Japan, $0.05 to $0.10 in the US). Where a market has a per-engagement rate instead, that is used.
- Blend: the headline range is the geometric mean of the methods' low ends and of their high ends. The account's point inside the range is its view-rate percentile against accounts of its size in the Virev crawl.
- Switches: format, usage rights and exclusivity multiply the range; the agency fee shows what a brand pays through an agency. Every number and its source is in "How these numbers are built" above.
Sponsored video price by follower tier, USD
The middle of what the cited sources say for one post, before usage rights or exclusivity. Real deals cluster at the low end: 80% of 21,000 Collabstr collaborations in 2025 cost under $300, and 크몽 sellers with 75,000 followers list a feed post at 20만원.
| Subscribers | Tier | Range per post | Rows |
|---|---|---|---|
| 1K – 10K | nano | $65 – $800 | 2 |
| 10K – 100K | micro | $400 – $7,800 | 2 |
| 100K – 500K | mid-tier | $3,000 – $21,000 | 2 |
| 500K – 1M | macro | $10,000 – $43,000 | 2 |
| 1M+ | mega | $20,000 – $50,000 | 2 |
Median views as a share of followers on YouTube
From Virev's crawl of 9,411 public accounts with 1,000+ subscribers: median views of the most recent posts divided by subscribers. Brands pay for views, so this ratio is what moves a price inside its tier.
| Subscribers | Accounts | p25 | p50 | p75 |
|---|---|---|---|---|
| 1K to 10K | 1,344 | 13% | 58% | 236% |
| 10K to 50K | 1,384 | 9% | 39% | 124% |
| 50K to 100K | 699 | 7% | 27% | 79% |
| 100K to 500K | 1,983 | 5% | 21% | 57% |
| 500K to 1M | 1,056 | 3% | 11% | 30% |
| 1M+ | 2,945 | 1% | 5% | 18% |
YouTube ad revenue: RPM by niche and country
YouTube pays 55% of net ad revenue on long videos and 45% of the allocated Creator Pool on Shorts (YouTube Partner Program terms). What advertisers pay per 1,000 impressions (CPM) depends on the niche: vidIQ's table puts gaming and entertainment at $1 to $5, education and health at $5 to $15, finance and software at $15 to $40. The RPM a creator sees is lower, because only part of the views carry an ad: this tool uses vidIQ's conversion of CPM × 55% × 60% monetized views. Social Blade uses a flat $0.25 to $4.00 RPM for everyone.
| Band | Niches (vidIQ) | Advertiser CPM | Creator RPM, mixed audience |
|---|---|---|---|
| Low: gaming, music, entertainment, vlogs, comedy, kids | Gaming, Music and entertainment, Vlogs and daily life, Memes and comedy, Kids content | $1 – $5 | $0.33 – $1.65 |
| Medium: health, education, cooking, travel, reviews | Health and fitness, Education and how-to, Cooking and recipes, Travel and lifestyle, Product reviews | $5 – $15 | $1.65 – $4.95 |
| High: finance, insurance, software, real estate, business | Finance and investing, Insurance and legal, Software and technology, Real estate, Business consulting | $15 – $40 | $4.95 – $13.20 |
Country: YTface's modelled CPM table (Feb 2026) puts the global average at $5 to $7, Tier 1 countries (US, UK, Canada, Australia) at $15 to $40 and Tier 3 under $3. The audience setting shifts the RPM band by 1.6× (Tier 1), 1× (mixed) or 0.35× (Tier 3). These are modelled industry figures, not YouTube data; type your Studio RPM when you have it.
What moves a quote
- Usage rights: the biggest add-on. +20 to 50% (루터스), +30 to 100% (포크레터), +20 to 30% on YouTube (a Korean PD on Threads), perpetual rights carry the highest premium (Shopify).
- Exclusivity: 14 to 30 days is the standard clause, up to 90 days for mega creators (Best Korean Agencies). Longer costs more; no source gives a percent.
- Agency fee: 15 to 30% of spend on top of the creator's fee (psdetector, sov2r, Infls); in Japan 10 to 30% as a direction fee (Rakubo). Bundles of feed plus Reel get 15 to 25% off (psdetector).
- Format: Story 30 to 50% of a feed post; Reel 1.3 to 3×; YouTube Shorts 50 to 70% of a long video; a dedicated review 1.5 to 2× an integration.
- Views beat followers. WISEK's 12 real quotes ran 3.7만 to 112만원 per 10,000 followers with a follower-to-price correlation of 0.23; a 34,000-follower account with 517 saves per post quoted 200만원 while a 243,000-follower account quoted 90만원.
Questions people ask
- How much does YouTube pay per 1,000 views?
- It depends on the niche and where viewers are. Social Blade's working range is $0.25 to $4.00 per 1,000 views. By niche (vidIQ CPM × 55% share × 60% monetized views): gaming and entertainment about $0.33 to $1.65, education and health $1.65 to $4.95, finance and software $4.95 to $13.20 for a US audience. Your own figure is in YouTube Studio under RPM.
- How much is 1 million views on YouTube?
- At Social Blade's $0.25 to $4.00 RPM, 1 million long-form views pay $250 to $4,000. A finance channel with a US audience can see $5,000 to $13,000; a gaming channel with viewers in India under $300. Shorts views pay far less, from a pooled 45% share. A sponsored integration in a video with 1 million views is worth more than the ads: $50 to $100 per 1,000 views is the rate Influencer Marketing Hub reports, so $50,000 to $100,000.
- How is the sponsored price calculated?
- Two methods, both from cited sources: the follower tier's market range (25th percentile of the sources' low ends to the 75th percentile of their high ends) and the account's median views times a cited price per view. The headline is the geometric mean of the two, and the account's point inside it is its view-rate percentile among accounts of its size in the Virev crawl. Every row and source is listed under the result.
- How much do influencers charge per post?
- By tier, for one Instagram feed post in USD: nano (1K to 10K) $10 to $150, micro (10K to 100K) $100 to $1,500, mid-tier (100K to 500K) $1,000 to $8,000, macro (500K to 1M) $5,000 to $19,000, mega (1M+) $10,000 to $50,000 and up (Influencer Marketing Hub, Shopify, Click Analytic). YouTube videos cost 3 to 10× an Instagram post at the same size; TikTok 10 to 25% less. Most real deals are small: 80% of Collabstr's 21,000 collaborations in 2025 cost under $300. Change the currency above for Korean, Japanese and European tables.
- What are usage rights and how much do they add?
- Usage rights let the brand run the creator's content in its own ads and channels for a set period. Korean agencies price them at +20 to 50% (루터스) or +30 to 100% (포크레터) of the base fee; a French agency adds 20 to 50% for Spark Ads rights (Utopia); the standard paid term is 6 to 12 months and extensions add 20 to 40% (Best Korean Agencies). Perpetual, all-channel rights carry the highest premium (Shopify).