Campaign measurement Guide
Choose creator campaign metrics from the decision you need to make
Match influencer marketing KPIs to awareness, consideration or sales decisions. Use a goal-to-metric map, worked example and one-page measurement brief.
Blog Tag
Attribution
Which sale a creator caused: attribution windows, discount code leaks, two creators claiming one order, post-purchase surveys and separating paid from organic results.
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- AgenciesGuide Handle client requests to claim results the data cannot support Respond when a client calls attributed sales incremental growth. Use a claim-evidence review sheet, three rewrites, and a clear agency approval process.
- Campaign measurementGuide Write a campaign report that leads to a decision Build an influencer campaign report that separates results from assumptions, shows its limits, and ends with a justified renewal decision and budget.
- Campaign measurementReference Calculate creator acquisition cost from completed orders Calculate creator campaign CAC using distinct new customers, completed orders and a clear cost ledger. Work through repeat buyers, refunds and unknown histories.
- EcommerceReference Reconcile creator order reporting with the commerce back office Match creator sales to store orders with a worked reconciliation covering order status, time zones, taxes, shipping, refunds and overlapping attribution.
- Affiliate marketingReference Retire a creator code without breaking existing promises End a creator discount while preserving eligible referrals and settling unpaid commissions. Use a retirement timeline, worked balance, and creator notice.
- Campaign measurementReference Choose a reporting window before looking at results Set post-age checkpoints, conversion lookbacks, and report freeze dates before launch. Use separate policies for short-form posts and evergreen creator content.
- Affiliate marketingReference Define an affiliate attribution window Choose an affiliate attribution window using purchase delays, tracking limits, and a policy worksheet with hypothetical short and long purchase paths.
- Affiliate marketingReference Handle two creators claiming the same sale Resolve competing creator commission claims with an order-level case file, agreed attribution rules, and three worked examples of payment decisions.
- Campaign measurementReference Measure repeated creator partnerships without selection bias Compare returning creators with their own starting results, retain the full trial roster, and mark changes in timing, briefs, spend, and attribution.
- Affiliate marketingReference Prevent creator discount codes from leaking unnoticed Find creator codes on coupon sites, log the evidence, review affected orders, and choose restrictions without treating a public listing as proof of misconduct.
- Campaign measurementReference Track organic and paid creator results separately Separate paid delivery from organic creator results with a split reporting table, link tags and a data-request checklist for blended campaign reports.
- Campaign measurementReference Use post-purchase surveys without overstating their accuracy Pair creator tracking links with neutral post-purchase surveys. Separate recall and response bias, compare order-level overlap, and avoid inflated sales claims.
