Agencies Guide
Handle client requests to claim results the data cannot support
Respond when a client calls attributed sales incremental growth. Use a claim-evidence review sheet, three rewrites, and a clear agency approval process.
Blog Tag
Campaign reporting
Reports that lead to a decision: reporting windows, cost per engagement, cohort definitions, data dictionaries and what to do when a client asks for a claim the data cannot support.
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- Campaign measurementGuide Write a campaign report that leads to a decision Build an influencer campaign report that separates results from assumptions, shows its limits, and ends with a justified renewal decision and budget.
- Campaign measurementReference Calculate cost per engagement without counting everything alike Choose which interactions count toward influencer cost per engagement. Use a hypothetical cost sheet to compare two definitions without hiding the action mix.
- Creator managementReference Close a creator campaign without losing unresolved tasks Use this creator campaign closeout checklist to reconcile deliverables, payments, permissions and reports, with clear blockers and owners for unfinished work.
- InstagramReference Compare Reel performance at the same age Compare new and older Instagram Reels at equal post ages. Use a worked table, current metric definitions and a plan for missing historical checkpoints.
- InstagramReference Handle an Instagram creator post that becomes unavailable Record a missing sponsored Instagram post, check the agreed live period, ask the creator what changed, and report saved results without guessing the cause.
- AgenciesReference Present a creator shortlist with clear tradeoffs Help clients compare three creators through evidence, uncertainty, availability and cost. Use a decision note and keep detailed terms in a restricted annex.
- EcommerceReference Reconcile creator order reporting with the commerce back office Match creator sales to store orders with a worked reconciliation covering order status, time zones, taxes, shipping, refunds and overlapping attribution.
- Campaign measurementReference Choose a reporting window before looking at results Set post-age checkpoints, conversion lookbacks, and report freeze dates before launch. Use separate policies for short-form posts and evergreen creator content.
- Campaign measurementReference Compare campaign cohorts without changing the definition midway Compare two creator batches with fixed inclusion rules, equal observation windows and a comparison sheet that records exclusions, missing data and confounders.
- Campaign measurementReference Create a campaign data dictionary before the first report Give each campaign field a source, formula, unit, time window and owner. Use a twelve-field dictionary to keep agency and brand reports consistent.
- Social listeningReference Explain listening coverage gaps to stakeholders Explain why visible posts can be missing from listening reports. Use a coverage statement and investigation form to check access, timing and query limits.
- Creator outreachReference Measure reply rates without counting automatic responses Define influencer outreach reply rates with unique creators, human responses and explicit denominators. Use a worked example to separate interest from acceptance.
- Campaign measurementReference Normalize campaign costs across currencies Combine creator invoices in different currencies using a declared rate date, separate fees and a rounding rule, with a reproducible three-currency ledger.
- Campaign measurementReference Report missing campaign data without filling it with guesses Use a report legend and completeness table to separate zeros from missing creator metrics, show coverage, and keep partial campaign totals clearly labelled.
- InstagramReference Request Instagram Story results before evidence disappears Ask creators to save Story creative, frame-level insights and capture times. Use a reporting request and sequence table without confusing expiry with data loss.
- Campaign measurementReference Track organic and paid creator results separately Separate paid delivery from organic creator results with a split reporting table, link tags and a data-request checklist for blended campaign reports.
- YouTubeReference Track YouTube sponsorship performance over time Track YouTube sponsorships at fixed publication ages. Use cumulative reports, interval gains and update dates to assess videos that keep receiving views.
