Social listening Guide
Build a social listening brief around a business question
Plan a social listening strategy around a decision. Define source coverage, query scope, exclusions and response owners before choosing keywords or tools.
Blog Tag
Search queries
8 articles are tagged Search queries: 1 guide and 7 reference notes. Start with "Build a social listening brief around a business question".
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- Creator discoveryReference Build a creator exclusion list that does not hide good candidates Separate hard creator exclusions from preferences, handle missing audience data, and test negative keywords with a rule template and false-exclusion examples.
- Social listeningReference Compare social listening tools with a known query set Evaluate social listening tools with known relevant and irrelevant examples. Compare retrieval, delays, languages and exports without assuming complete coverage.
- Social listeningReference Explain listening coverage gaps to stakeholders Explain why visible posts can be missing from listening reports. Use a coverage statement and investigation form to check access, timing and query limits.
- Social listeningReference Measure share of voice within a declared source set Calculate social share of voice with named competitors, sources and query rules. Use a worked example to see how narrower queries change the reported percentage.
- Social listeningReference Track product nicknames, misspellings and transliterations Build a product alias register with language, source evidence, exclusion notes and review dates. Test keyword variants against the mentions they add.
- Creator discoveryReference Turn a customer problem into creator search terms Build influencer search keywords from customer situations, everyday language and related activities, with worksheets for three hypothetical products.
- Social listeningReference Write brand listening queries that exclude irrelevant mentions Build brand listening queries for common-word names. Use a three-brand worksheet to test context, spellings and exclusions without hiding missed mentions.
