What each plan includes
Price, included credit, seats and active campaigns for each self-serve plan — read from the same definitions the app and your invoice use.
Self-serve plans side by side
| Plan | Per month | Credit included | Seats | Active campaigns |
|---|---|---|---|---|
| Lite | $29 | $29 | 1 included | 1 |
| Starter | $79 | $79 | 2 included | 3 |
| Pro | $299 | $299 | 5 included | Unlimited |
| Scale | $2,999 | $2,999 | 20 included | Unlimited |
These figures are read from the billing configuration at page load, so they cannot drift from what you are actually charged.
Choosing a plan
Pick the plan whose included credit covers a normal month for you. Going over is not a failure state — it costs the same per action either way — so there is no reason to buy a larger plan than your typical month needs. Larger plans do two extra things: they raise the seats and active campaigns included, and they discount the highest-volume actions.
If you would rather work it out from your own numbers, the pricing calculator takes your expected volume and team size and estimates the monthly total on each plan.
Changing or cancelling
Change or cancel your plan any time from Settings → Plan & billing. A plan change — up or down — takes effect immediately, and Stripe puts a prorated adjustment on your next invoice for the part of the cycle you had already paid for. On a downgrade your remaining credit stays with you rather than being reduced to the smaller plan’s amount. Cancelling is different: it takes effect at the end of the current cycle, so you keep access until then.