Instagram Guide
Best time to post on Instagram in 2026: 2.6M posts show Sunday nights win, by 5.5%
Compared with the same creator's other posts, Instagram posts do best on Sunday and from 9 PM to 3 AM local time. The best window beats the worst by 5.5%, not 50%. Results by tier, country, format and category for 46,839 creators, a TikTok comparison and a CSV.
