Lifestyle influencers in the US: 128 Instagram creators, measured (2026)

This page lists 128 Instagram creators whose bio names the US and who post mostly about lifestyle, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 30, 2026. The median creator here has 32,054 followers and an engagement rate of 2.45%, which is below the 2.55% median across the 150 lists in this series and ranks 89th of 150.

Lifestyle creators in the US by follower count

Micro accounts (10K to 100K followers) are the largest group, at 62 of 128 creators, or 48%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 5.02%, against 1.90% for mid-tier creators, so a typical nano post draws 2.6 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 68,578 views, against 2,736 for nano creators.

The 20 biggest lifestyle creators in the US

These are the largest accounts on the list, sorted by followers at our read. The biggest is Salice Rose with 18,868,263 followers and a 0.15% engagement rate.

20 high-engagement lifestyle creators in the US with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 62 creators in that range is 2.45%, and 9 of these 20 reach at least twice that. We also left out 25 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What lifestyle creators in the US post about

The most common profile category is Lifestyle, on 7 accounts (5% of those with a category), followed by Food and lifestyle with 5. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names the US, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 82 of the 128 creators have one.
5. These 128 creators were read between August 25, 2026 and September 30, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Food influencers in the US, Fashion influencers in the US, Travel influencers in the US, Book influencers in the US, Influencers in the US, Fitness influencers in the US. Related reading: Lifestyle influencers on Instagram, NYC influencers. For hand-picked lists with a recent post per creator, see micro and nano influencers.

Find more lifestyle creators in the US

This page lists 128 creators from one export. Search the US creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.