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Open data

The tables behind our data studies, as CSV files you can download, reuse and cite.

Every file is free to reuse under CC BY 4.0. Credit Virev and link the study the file comes from.

26 files from 24 studies

Do Instagram Collab posts get more views? We measured 4.5 million Collabs (2026)

Instagram Collab posts: 2026 tables

Aggregate tables behind Virev's study of Instagram Collab posts. For each creator, the median views and likes plus comments of Collab reels are divided by the median of the same creator's own reels, then grouped by follower tier, post format, Instagram profile category and the paid partnership label, with the share of posts that are Collabs by format, tier and month.

Sample
19,863,062 posts by 384,002 public Instagram accounts with 1,000+ followers, and 138,773 creators with 3+ Collab reels and 3+ own reels
Dates
August 2025 to September 2026
Measures
Share of posts that are Collabs, Collab reel views compared with the same creator's own reels, Collab likes plus comments compared with the same creator's own posts, Follower tier, Post format, Instagram profile category, Paid partnership label
License
CC BY 4.0

Cite as

Virev, "Do Instagram Collab posts get more views?", October 2026, https://virev.ai/blog/instagram-collab-posts

APA

Virev. (2026). Instagram Collab posts: 2026 tables [Data set]. https://virev.ai/blog/instagram-collab-posts

How many followers to get verified on Instagram? 680K checked

Instagram verified accounts: 2026 tables

Tables behind Virev's study of how many followers it takes to get verified on Instagram. The tables give the share of accounts with the verified badge by follower band and category, and compare verified and unverified accounts on reel plays, engagement, paid posts and follower growth.

Sample
680,058 public Instagram accounts with 1,000+ followers, 253,724 of them verified
Dates
February 20, 2026 to October 2, 2026
Measures
Verified badge, Followers, Reel plays, Likes and comments per follower, Share with a paid partnership post, 30-day follower growth
License
CC BY 4.0

Cite as

Virev, "How many followers to get verified on Instagram?", October 2026, https://virev.ai/blog/instagram-verified-accounts-study

APA

Virev. (2026). Instagram verified accounts: 2026 tables [Data set]. https://virev.ai/blog/instagram-verified-accounts-study

Yoga influencers on Instagram: 43 yoga and Pilates creators by follower tier (2026)

Yoga influencers on Instagram: 2026 list and tables

The list of 43 yoga and Pilates creators on Instagram from Virev's study, with followers, engagement, posting pace and brand posts, plus tables by follower tier against other fitness creators and by what the caption sells.

Sample
128 public Instagram yoga and Pilates creators and 1,873 other fitness creators with 1,000+ followers, and 5,897 yoga creator posts
Dates
January 1, 2026 to September 27, 2026
Measures
Followers, Typical post engagement rate, Average engagement rate, Posts per week, Labeled or ad posts, Posts with a discount code, Posts selling the creator's own offer
License
CC BY 4.0

Cite as

Virev, "Yoga influencers on Instagram", October 2026, https://virev.ai/blog/yoga-influencers

APA

Virev. (2026). Yoga influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/yoga-influencers

How fast do Instagram accounts grow? We tracked 126,356 accounts (2026)

Instagram follower growth rate: 2026 tables

Tables behind Virev's study of how fast Instagram accounts grow. Each account's follower count was read twice, 10 to 61 days apart, and the growth is converted to a 30-day rate. The tables give medians by follower tier, posting pace, reel share, category and verified badge, plus a small TikTok side table.

Sample
126,356 public Instagram accounts with 1,000+ followers whose follower count was read twice
Dates
August 1, 2026 to October 2, 2026
Measures
30-day follower growth rate, Share of accounts that shrank, Followers gained in 30 days, Posts per week, Reel share, Category, Verified badge
License
CC BY 4.0

Cite as

Virev, "How fast do Instagram accounts grow?", October 2026, https://virev.ai/blog/instagram-follower-growth-rate

APA

Virev. (2026). Instagram follower growth rate: 2026 tables [Data set]. https://virev.ai/blog/instagram-follower-growth-rate

Mom influencers on Instagram: 47 US creators by follower tier (2026)

Mom influencers on Instagram: 2026 list and tables

The list of 47 US mom creators on Instagram from Virev's study, with followers, engagement, posting pace and brand posts, plus tables by follower tier, sub-niche and post type, compared with other lifestyle creators.

Sample
1,096 public Instagram mom creators and 4,056 other lifestyle creators with 1,000+ followers, and 58,918 posts by the mom creators
Dates
January 1, 2026 to September 26, 2026
Measures
Followers, Typical post engagement rate, Average engagement rate, Posts per week, Paid partnership, ad, code and gifted posts, Post response compared with the creator's usual post
License
CC BY 4.0

Cite as

Virev, "Mom influencers on Instagram", October 2026, https://virev.ai/blog/mom-influencers

APA

Virev. (2026). Mom influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/mom-influencers

Running influencers on Instagram: 51 creators by follower tier (2026)

Running influencers on Instagram: 2026 list and tables

The list of 51 running creators on Instagram from Virev's study, with followers, engagement, posting pace and brand posts, plus tables by follower tier, follower band and sub-niche, compared with other fitness creators.

Sample
438 public Instagram running creators and 1,563 other fitness creators with 1,000+ followers, and 21,007 running creator posts
Dates
January 1, 2026 to September 27, 2026
Measures
Followers, Typical post engagement rate, Average engagement rate, Posts per week, Labeled or ad posts, Posts with a discount code, Sub-niche
License
CC BY 4.0

Cite as

Virev, "Running influencers on Instagram", October 2026, https://virev.ai/blog/running-influencers

APA

Virev. (2026). Running influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/running-influencers

Gym and bodybuilding influencers on Instagram: 46 US creators by follower tier (2026)

Gym and bodybuilding influencers on Instagram: 2026 list and tables

The list of 46 US gym and bodybuilding creators from Virev's study, with followers, engagement and posting pace, plus summary tables by follower band and comparisons with other fitness creators.

Sample
834 public Instagram gym and bodybuilding creators and 1,177 other fitness creators with 1,000+ followers, and 91,593 of their posts
Dates
January 1, 2026 to September 27, 2026
Measures
Followers, Typical post engagement rate, Average engagement rate, Posts per week, Labeled or ad posts, Posts with a discount code
License
CC BY 4.0

Cite as

Virev, "Gym and bodybuilding influencers on Instagram", October 2026, https://virev.ai/blog/gym-influencers

APA

Virev. (2026). Gym and bodybuilding influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/gym-influencers

How many followers do you need to get sponsored? 1 in 13 at 10K (2026 data)

How many followers to get sponsored: 2026 tables

Tables behind Virev's study of how many followers creators need to get sponsored. The measure is the share of creators with at least one sponsored post (Instagram's paid partnership label, or an ad tag such as #ad or #sponsored in the caption) in the 180 days before their latest post, by follower band, engagement, posting pace and niche. Brands, media, businesses and organizations are removed.

Sample
227,611 public Instagram creators and 128,120 TikTok creators with 1,000+ followers and at least six months of posts
Dates
September 1, 2025 to September 29, 2026
Measures
Share of creators with a sponsored post in 6 months, Sponsored posts per creator per month, Follower band, Engagement quartile, Posting pace quartile, Niche
License
CC BY 4.0

Cite as

Virev, "How many followers do you need to get sponsored?", October 2026, https://virev.ai/blog/how-many-followers-to-get-sponsored

APA

Virev. (2026). How many followers to get sponsored: 2026 tables [Data set]. https://virev.ai/blog/how-many-followers-to-get-sponsored

Influencer marketing statistics 2026: 112 numbers from 35 million posts

Influencer marketing statistics 2026: 112 statistics

All 112 statistics from Virev's influencer marketing statistics page, each with its value, sample, period, platform and a link to the study it comes from. Most numbers divide a post by the same creator's usual post and report the median.

Sample
public Instagram, TikTok and YouTube accounts with 1,000+ followers; the largest study covers 35.3 million posts from 651,116 accounts
Dates
August 2025 to September 2026
Measures
Statistic, Value, Sample, Period, Platform, Source study
License
CC BY 4.0

Cite as

Virev, "Influencer marketing statistics 2026", October 2026, https://virev.ai/blog/influencer-marketing-statistics

APA

Virev. (2026). Influencer marketing statistics 2026: 112 statistics [Data set]. https://virev.ai/blog/influencer-marketing-statistics

How the Instagram algorithm works in 2026: Collab posts get 52% more views

Instagram reach factors 2026: model tables

Tables behind Virev's study of how the Instagram algorithm works. A fixed-effects model compares each post only with other posts by the same creator, with ten factors and the post's age and month in one model. Each factor level shows its multiple of likes plus comments or reel views against a reference level, with 95% intervals.

Sample
384,002 public Instagram creators with 1,000+ followers and 6+ measurable posts, and 19.9 million posts
Dates
August 18, 2025 to September 29, 2026
Measures
Likes plus comments, Reel views, Post format, Caption length, Hashtags, Collab post, Sponsored post, Posting time and weekday, Posting frequency
License
CC BY 4.0

Cite as

Virev, "How the Instagram algorithm works in 2026", October 2026, https://virev.ai/blog/instagram-algorithm

APA

Virev. (2026). Instagram reach factors 2026: model tables [Data set]. https://virev.ai/blog/instagram-algorithm

How does the TikTok algorithm work? We measured 3.2 million videos (2026)

TikTok algorithm study 2026: model tables

Tables behind Virev's study of how the TikTok algorithm works. A fixed effects regression of log views on ten video factors compares videos within each creator's videos from the same calendar month, with 95% intervals clustered by creator. The tables also cover factor rankings, follower tiers, markets, video length and early views.

Sample
3,219,734 TikTok videos by 49,357 public creators with 1,000+ followers
Dates
August 19, 2025 to September 30, 2026
Measures
Views, Video length, Caption length, Hashtags, Sound, Posting time and weekday, Duet or stitch, Early views
License
CC BY 4.0

Cite as

Virev, "How does the TikTok algorithm work?", October 2026, https://virev.ai/blog/tiktok-algorithm

APA

Virev. (2026). TikTok algorithm study 2026: model tables [Data set]. https://virev.ai/blog/tiktok-algorithm

Are micro and nano influencers worth it? We measured 391,731 creators (2026)

Micro and nano influencers: 2026 tables

Aggregate tables behind Virev's study of whether micro and nano influencers are worth it. They compare follower tiers on reach, engagement and sponsored post activity, price each sponsored post at the published rate for the creator's follower count, and simulate campaigns by drawing real sponsored reels at random, 10,000 times.

Sample
391,731 public Instagram creators with 1,000+ followers and 20.2 million posts, plus 262,498 TikTok creators and 15.6 million videos
Dates
August 18, 2025 to September 27, 2026
Measures
Reel views per follower, Engagement per follower, Share of creators with a sponsored post, Cost per sponsored post, Follower tier, Niche
License
CC BY 4.0

Cite as

Virev, "Are micro and nano influencers worth it?", October 2026, https://virev.ai/blog/micro-and-nano-influencers

APA

Virev. (2026). Micro and nano influencers: 2026 tables [Data set]. https://virev.ai/blog/micro-and-nano-influencers

Micro fitness influencers on Instagram: 55 creators with 1K to 50K followers (2026)

Micro fitness influencers on Instagram: 2026 list and tables

The list of 55 Instagram fitness creators with 1,000 to 50,000 followers from Virev's study, with followers, engagement and posting pace, plus tables by follower band, sub-niche and post type.

Sample
1,396 public Instagram fitness creators with 1,000 to 50,000 followers, and 61,316 of their posts
Dates
January 1, 2026 to September 27, 2026
Measures
Followers, Typical post engagement rate, Average engagement rate, Posts per week, Sub-niche, Sponsored post response compared with the creator's usual post
License
CC BY 4.0

Cite as

Virev, "Micro fitness influencers on Instagram", October 2026, https://virev.ai/blog/micro-fitness-influencers

APA

Virev. (2026). Micro fitness influencers on Instagram: 2026 list and tables [Data set]. https://virev.ai/blog/micro-fitness-influencers

How much does TikTok pay per 1,000 views? $0.40 median

TikTok pay per 1,000 views: 2026 disclosures and tables

Every TikTok payout figure that Virev's study collected from creators' own YouTube videos, Reddit posts, news stories and a blog, each with its source link, plus aggregate tables. Each figure is USD per 1,000 views as the creator stated it, or revenue divided by views, across the Creator Fund, the Creativity Program beta and the Creator Rewards Program.

Sample
165 TikTok payout figures disclosed by 139 creators, and 45,693 public TikTok creators with 10,000+ followers
Dates
2020 to September 2026
Measures
Revenue per 1,000 views (USD), Views, Revenue (USD), Payout program, Niche, Share of views from long videos
License
CC BY 4.0

Cite as

Virev, "How much does TikTok pay per 1,000 views?", October 2026, https://virev.ai/blog/how-much-does-tiktok-pay-per-1000-views

APA

Virev. (2026). TikTok pay per 1,000 views: 2026 disclosures and tables [Data set]. https://virev.ai/blog/how-much-does-tiktok-pay-per-1000-views

Best time to post on YouTube: Saturday and Sunday, 7% more views

Best time to post on YouTube: 2026 tables

Aggregate tables behind Virev's study of the best time to post on YouTube. Each long-form video's views, adjusted to a common video age, are compared with the same channel's average video on a log scale, then grouped by the channel's local day and hour. View curves come from 2,726 videos read more than once.

Sample
6,212 public YouTube channels with 1,000+ subscribers in 100 countries and 173,516 of their long-form videos
Dates
June 2025 to September 2026
Measures
Views compared with the same channel's average video, Local upload hour, Weekday, Time since the previous upload, Video length
License
CC BY 4.0

Cite as

Virev, "Best time to post on YouTube", October 2026, https://virev.ai/blog/best-time-to-post-on-youtube

APA

Virev. (2026). Best time to post on YouTube: 2026 tables [Data set]. https://virev.ai/blog/best-time-to-post-on-youtube

Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026)

Hashtag study 2026: Instagram and TikTok tables

Tables behind Virev's study of whether hashtags still work. For each account, the median engagement of its posts with hashtags is divided by the median of its posts with none, and the tables report the median account by hashtag count, follower tier, format and hashtag family. Ads and giveaways are left out.

Sample
651,116 public accounts with 1,000+ followers and 35,303,016 posts: 388,774 Instagram accounts and 262,342 TikTok accounts
Dates
August 13, 2025 to September 29, 2026
Measures
Hashtags per post, Engagement of tagged posts compared with the same account's untagged posts, Views of tagged posts compared with the same account's untagged posts, 30-day follower growth, Follower tier, Post format
License
CC BY 4.0
  • hashtag-study-2026.csv Each row is one group in one table, such as a hashtag count band on one platform. 365 rows, 36 KB.

Cite as

Virev, "Do hashtags still work?", October 2026, https://virev.ai/blog/do-hashtags-still-work

APA

Virev. (2026). Hashtag study 2026: Instagram and TikTok tables [Data set]. https://virev.ai/blog/do-hashtags-still-work

How much do influencers make from brand deals? $3,900/year

Influencer income from brand deals: 2026 tables

Tables behind Virev's estimate of what influencers make from brand deals. Each creator's disclosed sponsored posts are counted, scaled to 12 months and multiplied by the published price for the creator's follower count. The tables give median and percentile income by follower tier, category and market. The figures are estimates.

Sample
49,185 public Instagram creators with 1,000+ followers and 2.46 million posts, and 46,620 TikTok creators with 3.17 million videos
Dates
August 2025 to September 2026
Measures
Disclosed sponsored posts per year, Estimated yearly income from sponsored posts, Income percentiles, Follower tier, Category, Market
License
CC BY 4.0

Cite as

Virev, "How much do influencers make?", October 2026, https://virev.ai/blog/how-much-do-influencers-make

APA

Virev. (2026). Influencer income from brand deals: 2026 tables [Data set]. https://virev.ai/blog/how-much-do-influencers-make

How much does YouTube pay per view? $4.14 per 1,000 views (2026)

YouTube pay per view: 2026 disclosures and tables

Every YouTube ad revenue figure that Virev's study collected from creators' own videos, Business Insider and Digiday, each with its source link, plus aggregate tables. Each figure is revenue per 1,000 views (RPM) as the creator stated it, or revenue divided by views, with one median per creator.

Sample
226 YouTube ad revenue figures disclosed by 92 creators, and 10,595 public YouTube channels with 1,000+ subscribers
Dates
2017 to 2026
Measures
Revenue per 1,000 views (RPM, USD), Views, Revenue (USD), Format (long-form or Shorts), Niche, Market
License
CC BY 4.0

Cite as

Virev, "How much does YouTube pay per view?", October 2026, https://virev.ai/blog/how-much-does-youtube-pay-per-view

APA

Virev. (2026). YouTube pay per view: 2026 disclosures and tables [Data set]. https://virev.ai/blog/how-much-does-youtube-pay-per-view

Best time to post on Instagram in 2026: 2.6M posts show Sunday nights win, by 5.5%

Best time to post on Instagram and TikTok: 2026 tables

Aggregate tables behind Virev's study of when to post on Instagram and TikTok. Each post's likes plus comments (plus shares on TikTok) is compared with the same creator's average post on a log scale, then grouped by the creator's local hour and weekday, with cuts by follower tier, market, category and format.

Sample
46,839 public Instagram creators and 53,318 public TikTok creators with 1,000+ followers, with 2,600,352 Instagram posts and 3,511,114 TikTok videos
Dates
August 2025 to September 2026
Measures
Engagement compared with the same creator's average post, Local posting hour, Weekday, Follower tier, Market, Category, Post format
License
CC BY 4.0
  • best-time-to-post-2026.csv Each row is one group in one table, such as a local hour, a weekday or a follower tier. 1,667 rows, 117 KB.

Cite as

Virev, "Best time to post on Instagram and TikTok", October 2026, https://virev.ai/blog/best-time-to-post-on-instagram-and-tiktok

APA

Virev. (2026). Best time to post on Instagram and TikTok: 2026 tables [Data set]. https://virev.ai/blog/best-time-to-post-on-instagram-and-tiktok

Best time to post on TikTok: 3.5M videos show 6 to 9 AM wins, by 3% (2026)

Best time to post on TikTok: 2026 tables

Aggregate tables behind Virev's study of the best time to post on TikTok. Each video's likes plus comments plus shares, and separately its plays, are compared with the same creator's average video on a log scale, then grouped by local hour and weekday, with cuts by region, country, follower tier and category. View curves come from 40,481 videos read at least twice.

Sample
53,316 public TikTok creators with 1,000+ followers and 3,508,545 of their videos
Dates
August 2025 to September 2026
Measures
Engagement compared with the same creator's average video, Plays compared with the same creator's average video, Local posting hour, Weekday, Region and country, Follower tier, Category
License
CC BY 4.0

Cite as

Virev, "Best time to post on TikTok", October 2026, https://virev.ai/blog/best-time-to-post-on-tiktok

APA

Virev. (2026). Best time to post on TikTok: 2026 tables [Data set]. https://virev.ai/blog/best-time-to-post-on-tiktok

Influencer rates 2026: $110 to $13,894 per Instagram post

Influencer rates vs real reach: 2026 tables

Aggregate tables behind Virev's study of influencer rates against real reach. Each creator is priced at the published rate for their follower count, and that price is divided by the median views of the creator's own sponsored posts. Prices come from 56 Instagram and 37 TikTok published price ranges, converted to US dollars.

Sample
31,663 public Instagram creators with 1,000+ followers and 134,854 sponsored reels, plus 9,163 TikTok creators with 28,020 sponsored videos
Dates
August 19, 2025 to September 26, 2026
Measures
Published price per post (USD), Median sponsored post views, Cost per 1,000 views (USD), Cost per engagement (USD), Follower tier, Market, Category
License
CC BY 4.0

Cite as

Virev, "Influencer rates vs real reach", October 2026, https://virev.ai/blog/influencer-rates-study

APA

Virev. (2026). Influencer rates vs real reach: 2026 tables [Data set]. https://virev.ai/blog/influencer-rates-study

Good Instagram engagement rate by follower count (2026)

Instagram engagement rate by follower tier, 2026

Median and quartile Instagram engagement rates by follower tier from Virev's benchmark study. Each account's rate is its average likes plus comments over its 12 most recent posts at least three days old, divided by followers.

Sample
431,494 public Instagram accounts with 1,000+ followers and at least six usable posts, and 4,816,706 posts
Dates
February 20, 2026 to September 27, 2026
Measures
Engagement rate by followers, Follower tier, Accounts per tier
License
CC BY 4.0

Cite as

Virev, "Instagram engagement rate benchmarks 2026", October 2026, https://virev.ai/blog/instagram-engagement-rate-benchmarks

APA

Virev. (2026). Instagram engagement rate by follower tier, 2026 [Data set]. https://virev.ai/blog/instagram-engagement-rate-benchmarks

Do sponsored posts perform worse? We measured 175,104 Instagram posts (2026)

Sponsored post engagement: 2026 tables

Aggregate tables behind Virev's study of whether sponsored posts perform worse. Each sponsored, gifted, affiliate or giveaway post is divided by the median likes plus comments of the same creator's normal posts, and the tables report the median ratio by post type, follower tier, category, market and format.

Sample
391,731 public Instagram creators with 1,000+ followers and 6+ measurable posts, and 20.2 million posts
Dates
August 18, 2025 to September 27, 2026
Measures
Engagement compared with the same creator's normal posts, Reel views compared with the same creator's normal posts, Post type (sponsored, gifted, affiliate, giveaway), Follower tier, Category, Market, Post format
License
CC BY 4.0

Cite as

Virev, "Do sponsored posts perform worse?", October 2026, https://virev.ai/blog/sponsored-post-engagement-study

APA

Virev. (2026). Sponsored post engagement: 2026 tables [Data set]. https://virev.ai/blog/sponsored-post-engagement-study

TikTok engagement rate by followers (2026): 5.70% median

TikTok engagement rate by follower tier, 2026

Median and quartile TikTok engagement rates by follower tier from Virev's benchmark study. The rate by followers is an account's average likes plus comments plus shares over its 12 most recent videos at least three days old, divided by followers. The rate by views divides the same engagements by the videos' views.

Sample
274,473 public TikTok accounts with 1,000+ followers and at least six usable videos, and 3,200,761 videos
Dates
February 15, 2026 to September 27, 2026
Measures
Engagement rate by followers, Engagement rate by views, Follower tier, Accounts per tier
License
CC BY 4.0

Cite as

Virev, "TikTok engagement rate benchmarks 2026", October 2026, https://virev.ai/blog/tiktok-engagement-rate-benchmarks

APA

Virev. (2026). TikTok engagement rate by follower tier, 2026 [Data set]. https://virev.ai/blog/tiktok-engagement-rate-benchmarks