How much does TikTok pay per 1,000 views? A median $0.40 from 115 creators (2026 data)

TikTok paid a median of $0.40 per 1,000 views to the 115 creators in our data who showed their Creator Rewards or Creativity Program payouts. That is $400 for a million views. The middle half of creators got between $0.06 and $1.11, so the same million views paid one creator $60 and another $1,110. The old Creator Fund, which ended in 2023, paid a median of $0.02.

The number you get depends on which views you count. TikTok's dashboard shows pay per 1,000 qualified views, and there the median was $0.65. Only about 45% of the views on a video's public counter qualify. Divided by the views on the public counter, the median was $0.05. Creator Rewards also pays only for videos over one minute, and only to creators in eight countries.

Every figure here comes from a creator who showed their own payout, in a video, a Reddit post or an interview. We collected 165 of these figures from 139 creators, with a link and a date for each, and joined them with Virev's data on 45,693 TikTok creators. The pages that rank for this question today all repeat "$0.40 to $1.00" with no list of where it came from. Here you can check every figure in the CSV.

What TikTok pays per 1,000 views

TikTok has paid creators for views through three programs. The Creator Fund (2020 to 2023) split a fixed pool among creators with 10,000 followers. The Creativity Program beta started in 2023 and paid more, but only for videos over one minute. In 2024 it became the Creator Rewards Program, which is the program today.

The rules of Creator Rewards, from TikTok's help page:

• At least 10,000 followers and 100,000 video views in the last 30 days.
• 18 or older (19 in South Korea), with a personal account, not a business account.
• Based in a country where the program runs. In 2026 those are the US, the UK, Germany, France, Japan, South Korea, Brazil and Mexico.
• Videos at least one minute long, original, posted after you join, with 1,000 or more qualified views.
• No duets or stitches, no sponsored posts, and no lip syncs or copyrighted music that plays for over a minute.

The new programs pay about 18 times what the Creator Fund paid. Hank Green told Business Insider in January 2022 that the Fund paid him $0.02 to $0.03 per 1,000 views. SuperSaf, a UK tech reviewer, made about $137 from more than 25 million views between April 2021 and early 2022, as CBS News reported. Calculators that still quote "$0.02 to $0.04" use the Fund's rate.

The spread inside Creator Rewards is wide. A tenth of creators got less than $0.013 per 1,000 views and a tenth got more than $2.25. The highest single figure, $7.64, came from a video that got 98% of its views from TikTok search.

Qualified views: why your RPM and your view counter disagree

TikTok pays only for qualified views. A qualified view comes from the For You feed, lasts more than 5 seconds, is counted once per viewer, and is not paid, promoted or fraudulent. The view counter under your video counts all of them. The RPM in your dashboard divides your pay by qualified views only.

Sixteen creators showed both numbers. The median share of views that qualified was 45%. Jhonny of Hustle To Resell had 1.9 million views on one video in 2024; about 52% qualified, his RPM was $0.99, and he was paid $949. Naailah Dawood, a UK food creator, had 345,500 views on one video, 185,000 qualified, and was paid £74.88. Since she joined the program she had made £380.65 from 1.1 million paid views.

So there are two answers to "how much does TikTok pay per 1,000 views":

• Per 1,000 qualified views, the number in the dashboard: a median of $0.65 across 77 creators. The middle half got $0.19 to $1.58.
• Per 1,000 views on the public counter: a median of $0.05 across 41 creators. The middle half got $0.013 to $0.43.

If 45% of views qualify at $0.65, the counter figure would be about $0.29. The real median is lower because the counter-view group holds more viral videos and more videos watched outside the program countries. Three creators with long records show where steady accounts land. Heckinsick (Logan Ivey) made $55,600 from 276 million views across TikTok's view programs, about $0.20 per 1,000. Matt Taylor Variety, a recipe account, made $3,240 from 14 million views in 2025, $0.23 per 1,000. A sports creator with 100,000 followers wrote on Reddit in January 2026 that 150 million views had paid $60,000, $0.40 per 1,000.

Who watches decides the rate

Views from outside the program's countries paid little. Nine creators said most of their viewers were outside those countries, mostly in Nigeria, Pakistan or the Gulf. Their median was $0.05 per 1,000 views. The 22 creators who said their viewers were mostly in the US, the UK, Japan or Korea got $0.42.

Juliet Chibueze, a Nigerian lifestyle creator with a UK account, posted a video that reached 355,000 views. Only 9,600 of them qualified. Her RPM on those was a healthy $1.12, and the video paid $10.86, or 3 cents per 1,000 views on the counter. The same thing happened to Techalubi, whose 381,000-view video, watched mostly in Pakistan and the UAE, paid $1.60.

Big viral hits pay less per view for the same reason: they travel outside the creator's usual audience. The nine single videos above 3 million views in our data paid a median of $0.02 per 1,000 views on the counter. One Reddit creator who usually got $0.90 to $1.30 saw a 3-million-view video pay $0.16.

Japanese and Korean creators are few in the disclosures. Four Japanese creators had a median of $0.32 and two Korean creators $0.29, so plan with the overall figure there. レジェンド, a Japanese makeover-clip account, made $197.58 in its first month from 4.3 million views on 35 posts, of which only 22 were over one minute.

The one-minute rule: a 155-million-view video that paid nothing

A video of 60 seconds or less earns nothing from Creator Rewards, however many views it gets. Most big TikTok hits are that short.

AllanTheShearer, a UK sheep shearer with 783,000 followers, posted a 35-second video on April 20, 2026. Virev's crawler counted 155.7 million views on it. Because it is under one minute, it could not earn anything from Creator Rewards. His 66-second video from April 3 had 55.8 million views; if he is in the program, at the median rates it would pay about $16,000.

Compare CALIBOI559, an asphalt paver in the US with 186,000 followers. His video "Picking out cold chunks" from May 9 runs 2 minutes 9 seconds and had 127.1 million views. If he is in the program, the median rates put it at about $37,000 (45% qualified at $0.65), and the middle half of rates at $11,000 to $91,000.

These two are not rare. Since April 2026, creators in the eight program countries in Virev's data posted 2,092 videos that passed 10 million views. 1,318 of them, 63%, were 60 seconds or shorter. Those short hits had 27.3 billion views, and none of them counted for Creator Rewards.

Creators in the eight countries now make longer videos

The rule changed what creators post. In the eight program countries, 36% of videos by individual creators with 10,000+ followers ran over one minute in the third quarter of 2026. In other countries the share was 22%. In 2022, before the Creativity Program, both were about 11%.

Longer videos do not cost views. We compared each creator's own videos: for 22,902 creators with at least three videos of each length, a 1-to-3-minute video got a median of 1.19 times the views of their under-one-minute videos, and the longer ones did better for 61% of creators.

Some topics already fit the rule. Food creators in the program countries post 70% of their videos over one minute, finance and business creators 50%. Beauty, comedy and music creators, 65% of the creators in this group, are at 8% to 18%, so most of their views earn nothing from the program.

The additional reward, and the sudden drops

Creator Rewards pays in two parts. The standard reward is qualified views times your RPM. The additional reward is a bonus TikTok gives to videos it rates as well made, engaging and specialized, with no published formula. It can be most of the money.

Brits.inthesunshinestate, an account about British expat life in the US, showed one video with 658,000 qualified views in December 2025. The standard reward was $144, an RPM of $0.21. The additional reward was $857. Together the video paid $1,001, or $1.52 per 1,000 qualified views.

When the additional reward stops, pay falls at once. Sixteen creators posted on Reddit the RPM they had before and after a drop. The median went from $1.05 to $0.09, 12 times less. Several named the cause. A pet creator who had earned $1.50 to $3 said the additional reward stopped on January 15, 2026, and the RPM fell to $0.20. Another lost it on May 18 and went from $2 to $4 down to $0.24. A third wrote: "I went from an RPM of $1.20-1.50 and additional reward on every video to $0.30 and zero additional reward."

These posts come from creators with a problem, so they do not show how common a drop is. They do show that a month of good pay is not a rate you can plan on. Across all creators, the median figure was $0.52 in 2023 and 2024 and $0.19 in July to September 2026, but the recent group holds more Reddit complaints, so read that as a warning, not a trend line.

What a typical TikTok creator earns per month from Creator Rewards

The rate is half of the answer. The other half is how many views a creator gets on videos that qualify. We took the 8,897 individual creators in the eight program countries from Virev's crawl and measured, for each one, the views per month on their videos over one minute. Then we applied the median rates: 45% of views qualify, at $0.65 per 1,000 qualified views.

The median creator with 10,000 to 100,000 followers earns about $7 a month from Creator Rewards. That is not because their views are small. The same creators get a median of about 1 million views a month across all their videos, but only 12% of their videos run over a minute, and 29% post no video over a minute at all. If all of their views had come on videos over one minute, the same rates would pay about $296 a month.

For a creator with over a million followers, the median is $560 a month, and the top tenth make $5,600 or more. These figures use the median RPM. At the low quartile of RPMs ($0.19) divide them by about 3.4; at the high quartile ($1.58) multiply by about 2.4.

Creator Rewards against brand deals

Our study of what influencers make priced every disclosed sponsored video of 46,620 TikTok creators. Few TikTok creators have deals: 3.5% of creators with 10,000 to 100,000 followers and 15% of those with over a million. Those who do earn more from them than from Creator Rewards.

For most TikTok creators the program is the only money TikTok itself pays, and it is small next to one sponsored video a quarter. On YouTube the gap is smaller: the median channel with 100,000 to 1 million subscribers makes about $930 a month from ads, as our YouTube pay per view study found, because YouTube pays $4.14 per 1,000 long-form views.

TikTok money calculator: the math

You can work out a TikTok payout in three steps:

1. Take the qualified views on your videos over one minute. If you only know the view counter, take 45% of it.
2. Multiply by your RPM per 1,000 qualified views. Use $0.65 if you have no history; the middle half of creators fall between $0.19 and $1.58.
3. Add the additional reward if TikTok gives it. It was 6 times the standard reward on the Brits.inthesunshinestate video, and zero for many of the creators who posted on Reddit in 2026.

Our TikTok money calculator runs this for one account: it reads the account's recent videos, keeps the ones over a minute and prices them, next to a fair price for a sponsored video.

What to do with this

For creators

• Plan with $0.65 per 1,000 qualified views and 45% of views qualifying, about $0.30 per 1,000 views on the counter. Treat anything above that as a bonus that can stop.
• Make the videos you want paid run over one minute. In the eight countries, 63% of the videos in our data with 10 million+ views were too short to earn anything.
• Watch where your viewers are. A video watched mostly outside the eight countries paid a median of $0.05 per 1,000 views.
• Do not count on the additional reward. In the 16 before-and-after posts, losing it cut pay by a median of 12 times.

For brands

• Creator Rewards is a small part of a TikTok creator's income. A creator with 100,000 to 500,000 followers makes about $128 a month from it, so a sponsored video is worth more to them than the views it gets.
• Price a TikTok creator by views, not followers. Our influencer rates study gives published prices per 1,000 views, and the TikTok engagement rate calculator shows the median-video rate for one account. Our TikTok engagement rate benchmarks show what is normal per tier.
• Find creators by country, topic and recent views in Virev creator search. Food, finance and education creators in the eight countries already make the longer videos that brand integrations need.

How we measured, and what can be wrong

• Disclosures: we searched for TikTok payouts that creators made public. Sources were creators' YouTube income videos ("how much TikTok paid me"), read through YouTube's transcript panel; posts and comments in r/TikTokMonetizing and other subreddits, linked to the permalink; Business Insider and CBS News interviews; and one Korean blog. We kept only payouts from TikTok's view programs, not LIVE gifts, TikTok Shop or brand deals. We removed one figure: a creator gave the standard reward and the total for the same video, and we kept the total. Five figures with no stated program count in the totals only.
• Unit: one median per creator, so a creator with several figures counts once. Where the creator gave revenue and views but no rate, we divided them (76 figures). Ranges count at their midpoint. Pounds and euros are converted at the rate on the day of the figure; yen and won the same way.
• Hand check: a second reviewer opened the source of 43 figures (32 random plus every before-and-after figure). 40 were correct. Three were wrong: one period was off by a month, one covered August to September instead of May to September, and one used revenue divided by views where the creator had stated a different RPM. All three are fixed in the CSV.
• Qualified or counter views: the figure is "per qualified view" when the creator gave the dashboard RPM or qualified views, and "per counter view" when they divided by the public view count. 41 creators gave counter-view figures, 77 gave dashboard figures, and some gave both.
• Who discloses: Reddit posters often write when something goes wrong, so low and falling figures are over-represented in 2025 and 2026. Creators who make income videos are often in money and creator-economy topics. Most figures are in English; Japanese and Korean figures are too few for their own rate.
• Monthly income: Virev's crawl reads public videos, not private dashboards. For each of 45,693 individual creators with 10,000+ followers, we took videos posted in the 120 days before our read (April 18 to September 25, 2026), with each video's view count at our read, minus the last 3 days. Monthly views are views on videos over 60 seconds divided by the days covered. We cannot see who joined the program, which videos TikTok marked as not original, or where viewers were, so the monthly figure is what the program would pay at median rates if the creator is enrolled. The creator's country comes from Virev's profile model. Virev finds creators through their content, so accounts with more views are more likely to be in our data; a typical small account gets fewer views than our medians.
• Video length: TikTok's rule is "at least one minute". We count a video as eligible when it is longer than 60 seconds. Photo posts (5% of posts) are left out of the length shares.

Download the data

tiktok-rpm-disclosures-2026.csv has one row per disclosed figure: creator, account link, program, rate as disclosed, views, qualified views, revenue, period, topic, audience, publisher, link, date and the hand-check result. tiktok-rpm-aggregates-2026.csv has the tables behind every chart. Please cite "Virev, October 2026" and link this page.