Beauty influencers in Brazil: 67 Instagram creators, measured (2026)

This page lists 67 Instagram creators whose bio names Brazil and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 28, 2026 and October 6, 2026. The median creator here has 40,151 followers and an engagement rate of 1.50%, which is below the 2.55% median across the 150 lists in this series and ranks 143rd of 150.

Beauty creators in Brazil by follower count

Micro accounts (10K to 100K followers) are the largest group, at 33 of 67 creators, or 49%. Among tiers with 5 or more creators, micro creators get the highest median engagement rate, 1.96%, against 1.35% for mid-tier creators, so a typical micro post draws 45% more response per follower. Reach grows with size, and the median mid-tier creator's Reels get 30,764 views, against 2,244 for nano creators.

The 20 biggest beauty creators in Brazil

These are the largest accounts on the list, sorted by followers at our read. The biggest is Camila Coutinho with 3,216,744 followers and a 0.15% engagement rate.

20 high-engagement beauty creators in Brazil with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 33 creators in that range is 1.96%, and 6 of these 20 reach at least twice that. We also left out 7 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What beauty creators in Brazil post about

The most common profile category is Beauty and makeup, on 7 accounts (10% of those with a category), followed by Beauty and haircare with 5. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names Brazil, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 58 of the 67 creators have one.
5. These 67 creators were read between August 28, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Fitness influencers in Brazil, Travel influencers in Brazil, Christian influencers in Brazil, Influencers in Brazil, Lifestyle influencers in Brazil, Fashion influencers in Brazil. Related reading: Beauty influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more beauty creators in Brazil

This page lists 67 creators from one export. Search Brazil creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.