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Fashion influencers in Brazil: 76 Instagram creators, measured (2026)

76 Instagram fashion creators whose bio names Brazil, each with followers, engagement rate and Reel views we measured. The median one has 89.4K followers and a 2.82% engagement rate.

This page lists 76 Instagram creators whose bio names Brazil and who post mostly about fashion, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 24, 2026 and October 6, 2026. The median creator here has 89,405 followers and an engagement rate of 2.82%, which is above the 2.55% median across the 150 lists in this series and ranks 48th of 150.

76

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

89.4K

Median followers

Half of the creators on this page have more, half fewer.

2.82%

Median engagement rate

Average likes plus comments per post, divided by followers.

Fashion creators in Brazil by follower count

Mid-tier accounts (100K to 1M followers) are the largest group, at 31 of 76 creators, or 41%. Nano creators get the highest median engagement rate, 6.85%, against 0.30% for macro creators, so a typical nano post draws 22.8 times the response per follower. Reach grows with size, and the median macro creator's Reels get 117,560 views, against 3,809 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)116.85%3,809
Micro (10K to 100K)273.48%10,697
Mid-tier (100K to 1M)311.58%51,322
Macro (1M and up)70.30%117,560

The 20 biggest fashion creators in Brazil

These are the largest accounts on the list, sorted by followers at our read. The biggest is +A with 46,718,160 followers and a 0.30% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
+A47M0.30%n/aEntertainment and lifestyle
Edu Guedes4.0M0.28%47.9KCulinary and lifestyle personality
Francisco Lachowski3.5M1.31%717KFashion modeling and lifestyle
Camila Coutinho3.2M0.15%118KBeauty and fashion lifestyle
Guilherme Napolitano2.0M0.30%n/aLifestyle and sports-event content
RACHEL APOLLONIO1.8M0.34%94.5KFitness and lifestyle
Ícaro Bomfim1.1M1.39%137KMen's lifestyle and fashion
LUCAS LETO637K1.06%70.0KFashion and editorial modeling
Talita Oliveira612K0.05%14.8Kfashion shopping and retail finds
Rio de Janeiro e viagens por Vanessa R.576K1.55%137KRio de Janeiro travel and lifestyle
Heloisa Karin455K3.06%n/aChristian lifestyle and personal development
Juliê mendes448K0.81%38.8KBeauty and personal style
Davi Souzza443K1.58%66.8KMen's fashion and lifestyle
Viola Zuccotti361K3.38%527Kfashion
Elisbeth Brown357K1.06%54.4KLifestyle
Nycx335K6.41%142KAlternative fashion and beauty
Samyra Jansen314K3.19%n/aLifestyle and social entertainment
MARIA PAULA MAIA266K3.52%60.1KCountry fashion and lifestyle
Sophie Gabriel254K1.58%47.5KAlternative fashion and lifestyle
🐝Melissa🍯233K0.63%n/aLifestyle and entertainment

20 high-engagement fashion creators in Brazil with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 27 creators in that range is 3.48%, and 5 of these 20 reach at least twice that. We also left out 7 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Gabriella Magalhães73.5K49.81%65.1KMotherhood and lifestyle
Prado | Raves & PsyTrance22.0K29.68%91.9KRave and psytrance lifestyle
Brenda Duarte28.4K10.13%8.2KPersonal lifestyle
𝓿𝓲𝓽𝓸𝓻𝓲𝓪 𝓶𝓸𝓻𝓮𝓲𝓻𝓪37.0K9.03%63.8KMotherhood and lifestyle
Marcus Frausto36.3K8.20%30.7KMenswear and lifestyle
MARIÊ22.4K6.81%5.1KAlternative fashion and merchandise
ᴍᴀʟᴜᴘᴋs21.9K6.03%29.2KLifestyle
Thay lins 🧚🏻‍♀️35.3K3.72%38.7KPersonal lifestyle and family content
AFROLAI71.3K3.48%26.8KFashion and personal style
Karen Luri17.3K3.01%4.0KFashion and style
Laiz42.6K2.67%5.9KBeauty and lifestyle
Brunou Pires FC27.8K2.42%7.5KFootball apparel and jersey content
Débora Angelo14.6K2.28%12.7KLifestyle and personal content
RIQUE44.2K1.94%19.4KLifestyle and personal style
Joana Camargo27.2K1.90%5.3KBeauty pageant and fashion modeling
Bruna Perez Kiaer29.7K1.50%8.7KFashion, beauty and lifestyle
GUSTAVO DURAN76.7K1.40%27.7Kfashion event coverage
JOICE INDÍA12.3K0.45%3.6KLifestyle
Edimilly Barbosa23.8K0.41%6.8KLifestyle
Mayara Brandão24.6K0.31%1.5KFashion and style

What fashion creators in Brazil post about

The most common profile category is Lifestyle, on 4 accounts (5% of those with a category), followed by Fashion and lifestyle with 3. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Lifestyle40.76%
Fashion and lifestyle36.09%
Beauty and fashion lifestyle20.60%
Men's fashion and lifestyle24.75%
Lifestyle and entertainment22.67%
Lifestyle and fashion24.54%
Motherhood and lifestyle229.42%
Fashion and style21.66%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names Brazil, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 56 of the 76 creators have one.
  5. These 76 creators were read between August 24, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Beauty influencers in Brazil, Fitness influencers in Brazil, Travel influencers in Brazil, Christian influencers in Brazil, Influencers in Brazil, Lifestyle influencers in Brazil. Related reading: Fashion influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more fashion creators in Brazil

This page lists 76 creators from one export. Search Brazil creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.