This page lists 76 Instagram creators whose bio names Brazil and who post mostly about fashion, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 24, 2026 and October 6, 2026. The median creator here has 89,405 followers and an engagement rate of 2.82%, which is above the 2.55% median across the 150 lists in this series and ranks 48th of 150.
76
Creators measured
89.4K
Median followers
2.82%
Median engagement rate
Fashion creators in Brazil by follower count
Mid-tier accounts (100K to 1M followers) are the largest group, at 31 of 76 creators, or 41%. Nano creators get the highest median engagement rate, 6.85%, against 0.30% for macro creators, so a typical nano post draws 22.8 times the response per follower. Reach grows with size, and the median macro creator's Reels get 117,560 views, against 3,809 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 11 | 6.85% | 3,809 |
| Micro (10K to 100K) | 27 | 3.48% | 10,697 |
| Mid-tier (100K to 1M) | 31 | 1.58% | 51,322 |
| Macro (1M and up) | 7 | 0.30% | 117,560 |
The 20 biggest fashion creators in Brazil
These are the largest accounts on the list, sorted by followers at our read. The biggest is +A with 46,718,160 followers and a 0.30% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| +A | 47M | 0.30% | n/a | Entertainment and lifestyle |
| Edu Guedes | 4.0M | 0.28% | 47.9K | Culinary and lifestyle personality |
| Francisco Lachowski | 3.5M | 1.31% | 717K | Fashion modeling and lifestyle |
| Camila Coutinho | 3.2M | 0.15% | 118K | Beauty and fashion lifestyle |
| Guilherme Napolitano | 2.0M | 0.30% | n/a | Lifestyle and sports-event content |
| RACHEL APOLLONIO | 1.8M | 0.34% | 94.5K | Fitness and lifestyle |
| Ícaro Bomfim | 1.1M | 1.39% | 137K | Men's lifestyle and fashion |
| LUCAS LETO | 637K | 1.06% | 70.0K | Fashion and editorial modeling |
| Talita Oliveira | 612K | 0.05% | 14.8K | fashion shopping and retail finds |
| Rio de Janeiro e viagens por Vanessa R. | 576K | 1.55% | 137K | Rio de Janeiro travel and lifestyle |
| Heloisa Karin | 455K | 3.06% | n/a | Christian lifestyle and personal development |
| Juliê mendes | 448K | 0.81% | 38.8K | Beauty and personal style |
| Davi Souzza | 443K | 1.58% | 66.8K | Men's fashion and lifestyle |
| Viola Zuccotti | 361K | 3.38% | 527K | fashion |
| Elisbeth Brown | 357K | 1.06% | 54.4K | Lifestyle |
| Nycx | 335K | 6.41% | 142K | Alternative fashion and beauty |
| Samyra Jansen | 314K | 3.19% | n/a | Lifestyle and social entertainment |
| MARIA PAULA MAIA | 266K | 3.52% | 60.1K | Country fashion and lifestyle |
| Sophie Gabriel | 254K | 1.58% | 47.5K | Alternative fashion and lifestyle |
| 🐝Melissa🍯 | 233K | 0.63% | n/a | Lifestyle and entertainment |
Search 180M+ creators by niche, audience and engagement.
Search fashion creators20 high-engagement fashion creators in Brazil with 10K to 100K followers
These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 27 creators in that range is 3.48%, and 5 of these 20 reach at least twice that. We also left out 7 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Gabriella Magalhães | 73.5K | 49.81% | 65.1K | Motherhood and lifestyle |
| Prado | Raves & PsyTrance | 22.0K | 29.68% | 91.9K | Rave and psytrance lifestyle |
| Brenda Duarte | 28.4K | 10.13% | 8.2K | Personal lifestyle |
| 𝓿𝓲𝓽𝓸𝓻𝓲𝓪 𝓶𝓸𝓻𝓮𝓲𝓻𝓪 | 37.0K | 9.03% | 63.8K | Motherhood and lifestyle |
| Marcus Frausto | 36.3K | 8.20% | 30.7K | Menswear and lifestyle |
| MARIÊ | 22.4K | 6.81% | 5.1K | Alternative fashion and merchandise |
| ᴍᴀʟᴜᴘᴋs | 21.9K | 6.03% | 29.2K | Lifestyle |
| Thay lins 🧚🏻♀️ | 35.3K | 3.72% | 38.7K | Personal lifestyle and family content |
| AFROLAI | 71.3K | 3.48% | 26.8K | Fashion and personal style |
| Karen Luri | 17.3K | 3.01% | 4.0K | Fashion and style |
| Laiz | 42.6K | 2.67% | 5.9K | Beauty and lifestyle |
| Brunou Pires FC | 27.8K | 2.42% | 7.5K | Football apparel and jersey content |
| Débora Angelo | 14.6K | 2.28% | 12.7K | Lifestyle and personal content |
| RIQUE | 44.2K | 1.94% | 19.4K | Lifestyle and personal style |
| Joana Camargo | 27.2K | 1.90% | 5.3K | Beauty pageant and fashion modeling |
| Bruna Perez Kiaer | 29.7K | 1.50% | 8.7K | Fashion, beauty and lifestyle |
| GUSTAVO DURAN | 76.7K | 1.40% | 27.7K | fashion event coverage |
| JOICE INDÍA | 12.3K | 0.45% | 3.6K | Lifestyle |
| Edimilly Barbosa | 23.8K | 0.41% | 6.8K | Lifestyle |
| Mayara Brandão | 24.6K | 0.31% | 1.5K | Fashion and style |
What fashion creators in Brazil post about
The most common profile category is Lifestyle, on 4 accounts (5% of those with a category), followed by Fashion and lifestyle with 3. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Lifestyle | 4 | 0.76% |
| Fashion and lifestyle | 3 | 6.09% |
| Beauty and fashion lifestyle | 2 | 0.60% |
| Men's fashion and lifestyle | 2 | 4.75% |
| Lifestyle and entertainment | 2 | 2.67% |
| Lifestyle and fashion | 2 | 4.54% |
| Motherhood and lifestyle | 2 | 29.42% |
| Fashion and style | 2 | 1.66% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names Brazil, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 56 of the 76 creators have one.
- These 76 creators were read between August 24, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search fashion creatorsMore creator lists
Lists built the same way: Beauty influencers in Brazil, Fitness influencers in Brazil, Travel influencers in Brazil, Christian influencers in Brazil, Influencers in Brazil, Lifestyle influencers in Brazil. Related reading: Fashion influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more fashion creators in Brazil
This page lists 76 creators from one export. Search Brazil creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

