Beauty influencers in India: 288 Instagram creators, measured (2026)

This page lists 288 Instagram creators whose bio names India and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 19, 2026 and September 20, 2026. The median creator here has 31,247 followers and an engagement rate of 2.67%, which is above the 2.56% median across the 30 lists in this series and ranks 11th of 30.

Beauty creators in India by follower count

Micro accounts (10K to 100K followers) are the largest group, at 139 of 288 creators, or 48%. Nano creators get the highest median engagement rate, 5.45%, against 1.73% for mid-tier creators, so a typical nano post draws 3.2 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 82,918 views, against 4,337 for nano creators.

The 20 biggest beauty creators in India

These are the largest accounts on the list, sorted by followers at our read. The biggest is Prachi Tehlan with 2,539,693 followers and a 0.32% engagement rate.

20 high-engagement beauty creators in India with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 139 creators in that range is 2.50%, and all of these 20 reach at least twice that. We left out 2 creators whose average post got more likes and comments than they have followers, because one viral post sets that average. We also left out 38 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What beauty creators in India post about

The most common profile category is Bridal makeup artistry, on 33 accounts (11% of those with a category), followed by Makeup Artist with 19. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names India, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 221 of the 288 creators have one.
5. These 288 creators were read between August 19, 2026 and September 20, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in India, Influencers in Dubai, Filipino influencers on Instagram, Pakistani influencers on Instagram, Influencers in Indonesia. Related reading: Beauty influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more beauty creators in India

This page lists 288 creators from one export. Search India creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.