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Beauty influencers in Pakistan: 39 Instagram creators, measured (2026)

39 Instagram beauty creators whose bio names Pakistan, each with followers, engagement rate and Reel views we measured. The median one has 22.1K followers and a 1.98% engagement rate.

This page lists 39 Instagram creators whose bio names Pakistan and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 19, 2026. The median creator here has 22,117 followers and an engagement rate of 1.98%, which is below the 2.56% median across the 65 lists in this series and ranks 59th of 65.

39

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

22.1K

Median followers

Half of the creators on this page have more, half fewer.

1.98%

Median engagement rate

Average likes plus comments per post, divided by followers.

Beauty creators in Pakistan by follower count

Micro accounts (10K to 100K followers) are the largest group, at 23 of 39 creators, or 59%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 5.16%, against 1.22% for mid-tier creators, so a typical nano post draws 4.2 times the response per follower. Reach grows with size, and the median micro creator's Reels get 11,495 views, against 2,371 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)95.16%2,371
Micro (10K to 100K)231.81%11,495
Mid-tier (100K to 1M)51.22%93,776
Macro (1M and up)22.39%1,011,006

The 20 biggest beauty creators in Pakistan

These are the largest accounts on the list, sorted by followers at our read. The biggest is Merium Pervaiz with 3,096,191 followers and a 1.49% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Merium Pervaiz3.1M1.49%1.7MBeauty and skincare
ARISHA RAZI KHAN1.3M3.29%358KBeauty and lifestyle
Reeja Jeelani | Content Creator811K2.62%354Kbeauty and hair transformation
Dua Amjad | 🇵🇰312K1.54%105KBeauty and lifestyle
ملیحہ سلطانہ | 🌾155K0.60%82.8KBeauty and skincare
Eman Sheikh ♡ | content creater127K1.22%45.1KPakistani fashion and modest ethnic outfit styling
Shayan Hyder - Makeup Studio108K0.37%n/aMakeup Artist
Lubna Khan96.1K0.19%18.4KBeauty and skincare
Adeena._.kamran💄92.3K1.81%36.9KBeauty and skincare
Urooj Shahid86.1K0.38%15.2KBridal makeup artistry
Dr.Nilma Naz72.4K7.88%14.9KSkincare
نائمہ🤍64.2K0.29%5.8KSkincare and beauty
Laiba Zohaib🌻56.1K0.59%11.5KBeauty and skincare
Uroosa Khan55.3K1.84%21.8KBeauty and skincare
Zainab Noor49.3K0.83%10.7KBeauty and skincare
Shifa shifa43.3K30.44%94.0KBeauty
Noor Ul Sabah35.0K2.99%23.6KBeauty and lifestyle
ᴀʏᴇꜱʜᴀ31.3K3.92%28.3KBeauty and modest fashion
Saira22.3K0.40%1.6KBridal beauty and fashion
fizi khan🦋22.1K3.25%13.2KBeauty and skincare

10 high-engagement beauty creators in Pakistan with 10K to 100K followers

These are the 10 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 23 creators in that range is 1.81%, and 2 of these 10 reach at least twice that. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Noorulain20.9K17.03%36.5KBeauty and fashion
ZOHA KHAN 🌟11.6K7.28%44.8KBeauty and makeup
Sumii ♥️10.4K2.97%1.7Kbeauty and skincare
𝐌𝐚𝐫𝐲𝐚𝐦 𝐍𝐚𝐳𝐢𝐫 🇵🇰18.6K2.66%5.1KSkincare
NYC/LI📍✨ Amina Hassan13.2K1.98%9.5KMakeup Artist
Areeba chaudhary21.0K0.88%2.9KBeauty and lifestyle
Nimra Lodhi16.9K0.76%6.9KBeauty and skincare
Aiman Muneer 🇵🇰 🇵🇸19.2K0.56%4.4KBeauty and skincare
Tehreem Khan!19.6K0.36%2.4KBeauty and fashion lifestyle
Zunaira kashif | Beauty Creator12.3K0.22%320Beauty and skincare

What beauty creators in Pakistan post about

The most common profile category is Beauty and skincare, on 14 accounts (36% of those with a category), followed by Beauty and lifestyle with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Beauty and skincare140.85%
Beauty and lifestyle42.27%
Beauty and makeup46.63%
Makeup Artist31.98%
Skincare25.27%
beauty and hair transformation12.62%
Pakistani fashion and modest ethnic outfit styling11.22%
Bridal makeup artistry10.38%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names Pakistan, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 37 of the 39 creators have one.
  5. These 39 creators were read between August 25, 2026 and September 19, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Pakistani influencers on Instagram, Beauty influencers in Dubai, Beauty influencers in India, Korean beauty influencers, Micro beauty influencers on Instagram (10K to 100K followers), Influencers in India. Related reading: Beauty influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more beauty creators in Pakistan

This page lists 39 creators from one export. Search Pakistan creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.