This page lists 39 Instagram creators whose bio names Pakistan and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 19, 2026. The median creator here has 22,117 followers and an engagement rate of 1.98%, which is below the 2.56% median across the 65 lists in this series and ranks 59th of 65.
39
Creators measured
22.1K
Median followers
1.98%
Median engagement rate
Beauty creators in Pakistan by follower count
Micro accounts (10K to 100K followers) are the largest group, at 23 of 39 creators, or 59%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 5.16%, against 1.22% for mid-tier creators, so a typical nano post draws 4.2 times the response per follower. Reach grows with size, and the median micro creator's Reels get 11,495 views, against 2,371 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 9 | 5.16% | 2,371 |
| Micro (10K to 100K) | 23 | 1.81% | 11,495 |
| Mid-tier (100K to 1M) | 5 | 1.22% | 93,776 |
| Macro (1M and up) | 2 | 2.39% | 1,011,006 |
The 20 biggest beauty creators in Pakistan
These are the largest accounts on the list, sorted by followers at our read. The biggest is Merium Pervaiz with 3,096,191 followers and a 1.49% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Merium Pervaiz | 3.1M | 1.49% | 1.7M | Beauty and skincare |
| ARISHA RAZI KHAN | 1.3M | 3.29% | 358K | Beauty and lifestyle |
| Reeja Jeelani | Content Creator | 811K | 2.62% | 354K | beauty and hair transformation |
| Dua Amjad | 🇵🇰 | 312K | 1.54% | 105K | Beauty and lifestyle |
| ملیحہ سلطانہ | 🌾 | 155K | 0.60% | 82.8K | Beauty and skincare |
| Eman Sheikh ♡ | content creater | 127K | 1.22% | 45.1K | Pakistani fashion and modest ethnic outfit styling |
| Shayan Hyder - Makeup Studio | 108K | 0.37% | n/a | Makeup Artist |
| Lubna Khan | 96.1K | 0.19% | 18.4K | Beauty and skincare |
| Adeena._.kamran💄 | 92.3K | 1.81% | 36.9K | Beauty and skincare |
| Urooj Shahid | 86.1K | 0.38% | 15.2K | Bridal makeup artistry |
| Dr.Nilma Naz | 72.4K | 7.88% | 14.9K | Skincare |
| نائمہ🤍 | 64.2K | 0.29% | 5.8K | Skincare and beauty |
| Laiba Zohaib🌻 | 56.1K | 0.59% | 11.5K | Beauty and skincare |
| Uroosa Khan | 55.3K | 1.84% | 21.8K | Beauty and skincare |
| Zainab Noor | 49.3K | 0.83% | 10.7K | Beauty and skincare |
| Shifa shifa | 43.3K | 30.44% | 94.0K | Beauty |
| Noor Ul Sabah | 35.0K | 2.99% | 23.6K | Beauty and lifestyle |
| ᴀʏᴇꜱʜᴀ | 31.3K | 3.92% | 28.3K | Beauty and modest fashion |
| Saira | 22.3K | 0.40% | 1.6K | Bridal beauty and fashion |
| fizi khan🦋 | 22.1K | 3.25% | 13.2K | Beauty and skincare |
Search 180M+ creators by niche, audience and engagement.
Search beauty creators10 high-engagement beauty creators in Pakistan with 10K to 100K followers
These are the 10 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 23 creators in that range is 1.81%, and 2 of these 10 reach at least twice that. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Noorulain | 20.9K | 17.03% | 36.5K | Beauty and fashion |
| ZOHA KHAN 🌟 | 11.6K | 7.28% | 44.8K | Beauty and makeup |
| Sumii ♥️ | 10.4K | 2.97% | 1.7K | beauty and skincare |
| 𝐌𝐚𝐫𝐲𝐚𝐦 𝐍𝐚𝐳𝐢𝐫 🇵🇰 | 18.6K | 2.66% | 5.1K | Skincare |
| NYC/LI📍✨ Amina Hassan | 13.2K | 1.98% | 9.5K | Makeup Artist |
| Areeba chaudhary | 21.0K | 0.88% | 2.9K | Beauty and lifestyle |
| Nimra Lodhi | 16.9K | 0.76% | 6.9K | Beauty and skincare |
| Aiman Muneer 🇵🇰 🇵🇸 | 19.2K | 0.56% | 4.4K | Beauty and skincare |
| Tehreem Khan! | 19.6K | 0.36% | 2.4K | Beauty and fashion lifestyle |
| Zunaira kashif | Beauty Creator | 12.3K | 0.22% | 320 | Beauty and skincare |
What beauty creators in Pakistan post about
The most common profile category is Beauty and skincare, on 14 accounts (36% of those with a category), followed by Beauty and lifestyle with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Beauty and skincare | 14 | 0.85% |
| Beauty and lifestyle | 4 | 2.27% |
| Beauty and makeup | 4 | 6.63% |
| Makeup Artist | 3 | 1.98% |
| Skincare | 2 | 5.27% |
| beauty and hair transformation | 1 | 2.62% |
| Pakistani fashion and modest ethnic outfit styling | 1 | 1.22% |
| Bridal makeup artistry | 1 | 0.38% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names Pakistan, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 37 of the 39 creators have one.
- These 39 creators were read between August 25, 2026 and September 19, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search beauty creatorsMore creator lists
Lists built the same way: Pakistani influencers on Instagram, Beauty influencers in Dubai, Beauty influencers in India, Korean beauty influencers, Micro beauty influencers on Instagram (10K to 100K followers), Influencers in India. Related reading: Beauty influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more beauty creators in Pakistan
This page lists 39 creators from one export. Search Pakistan creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

