This page lists 50 Instagram creators whose bio names the UK and who post mostly about fitness, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 27, 2026. The median creator here has 47,706 followers and an engagement rate of 2.58%, which is above the 2.55% median across the 150 lists in this series and ranks 69th of 150.
50
Creators measured
47.7K
Median followers
2.58%
Median engagement rate
Fitness creators in the UK by follower count
Micro and mid-tier accounts tie as the largest groups, at 18 of 50 creators each. Nano creators get the highest median engagement rate, 6.06%, against 1.48% for mid-tier creators, so a typical nano post draws 4.1 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 27,313 views, against 3,282 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 14 | 6.06% | 3,282 |
| Micro (10K to 100K) | 18 | 2.78% | 15,346 |
| Mid-tier (100K to 1M) | 18 | 1.48% | 27,313 |
The 20 biggest fitness creators in the UK
These are the largest accounts on the list, sorted by followers at our read. The biggest is Jill Scott MBE with 657,584 followers and a 1.64% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Jill Scott MBE | 658K | 1.64% | n/a | football and sports |
| Eilish McColgan | 280K | 1.25% | 74.6K | Professional distance running and athletics |
| EMILY JANE FAIRS | 275K | 1.33% | 81.7K | Running and fitness lifestyle |
| Jake Taylor | 227K | 4.62% | 180K | Running and endurance fitness |
| Ashlea McKee | Pilates & Wellness | 214K | 0.37% | 19.2K | Pilates and wellness |
| Sarah Morris | 214K | 0.92% | 20.3K | Fitness and Pilates |
| Vickie Neave | 197K | 1.29% | 112K | Running and wellness lifestyle |
| Jimlad | 186K | 0.20% | 11.8K | Running and fitness |
| Nayomi Davar | 165K | 0.09% | 4.2K | Yoga and wellbeing |
| Korin Nolan | PILATES | 165K | 0.56% | 10.8K | Pilates |
| G I O 🤙🏼 | 159K | 3.36% | 34.9K | Fitness and lifestyle |
| Hugo Fry | 150K | 3.37% | n/a | Cycling and sports content |
| Kieran Holmes-Darby | 146K | 2.69% | n/a | Football and sports lifestyle |
| ROBYN GUNN | 129K | 1.79% | 36.8K | fitness and wellness |
| Jade Skillen | Hyrox Performance Coach | 121K | 0.36% | 19.2K | Hybrid fitness and Hyrox performance coaching |
| ʏᴏᴜɴɢ ᴋɪɴɢ 𝙄𝙁𝘽𝘽 𝙋𝙍𝙊 🇨🇮|🇬🇧 | 119K | 1.70% | 15.1K | fitness and bodybuilding |
| an-dray-ah | 118K | 2.30% | n/a | Competitive diving and aquatic sports |
| Julian Caillon | 101K | 1.95% | 34.3K | Triathlon and endurance sports |
| Summer Newman | 87.9K | 1.86% | 30.4K | Fitness nutrition and healthy food |
| Jack Jarvis | 86.5K | 1.16% | 15.3K | Fitness and endurance training |
Search 180M+ creators by niche, audience and engagement.
Search fitness creators11 high-engagement fitness creators in the UK with 10K to 100K followers
These are the 11 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 18 creators in that range is 2.78%, and 5 of these 11 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 4 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Alexandra Michael | Fitness & Pilates Instructor | 31.9K | 21.77% | 55.7K | Fitness |
| Danielle | Fitness & UGC✨ | 14.7K | 9.92% | 6.4K | Fitness and lifestyle UGC |
| Sam Bodoano | 33.7K | 8.44% | 41.5K | Endurance sports |
| Leon ‘Sweets’ Lewis | 16.0K | 6.94% | 38.3K | Fitness and running |
| issy sedgwick-goddard | 64.9K | 6.55% | 75.8K | Fitness and lifestyle |
| Tom Sharples | 34.3K | 3.51% | 6.3K | Running and endurance events |
| Debbie Martin-Consani | 13.4K | 2.58% | 3.0K | Ultrarunning and endurance sport |
| maz ullah | 70.2K | 1.82% | 26.5K | Lifestyle and wellness |
| ESMÉE 🌙💫💛 | 79.5K | 1.36% | 13.4K | Fitness and wellness |
| Carlos “The Brutal Brit” Philbrick | 31.4K | 1.05% | 6.6K | Bodybuilding and fitness |
| SHIVANI | 82.1K | 1.03% | 8.0K | Fitness |
What fitness creators in the UK post about
The most common profile category is Running and fitness, on 3 accounts (6% of those with a category), followed by Fitness and lifestyle with 2. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Running and fitness | 3 | 2.01% |
| Fitness and lifestyle | 2 | 4.96% |
| Fitness | 2 | 11.40% |
| Lifestyle and wellness | 2 | 2.46% |
| Bodybuilding and fitness | 2 | 1.96% |
| football and sports | 1 | 1.64% |
| Professional distance running and athletics | 1 | 1.25% |
| Running and fitness lifestyle | 1 | 1.33% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names the UK, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 39 of the 50 creators have one.
- These 50 creators were read between August 25, 2026 and September 27, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search fitness creatorsMore creator lists
Lists built the same way: Beauty influencers in the UK, Pet influencers in the UK, UK influencers on Instagram, Lifestyle influencers in the UK, Travel influencers in the UK, Food influencers in the UK. Related reading: 22 Instagram fitness influencers with 1,000-10,000 followers. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more fitness creators in the UK
This page lists 50 creators from one export. Search the UK creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

