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Fitness influencers in the UK: 50 Instagram creators, measured (2026)

50 Instagram fitness creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 47.7K followers and a 2.58% engagement rate.

This page lists 50 Instagram creators whose bio names the UK and who post mostly about fitness, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 27, 2026. The median creator here has 47,706 followers and an engagement rate of 2.58%, which is above the 2.55% median across the 150 lists in this series and ranks 69th of 150.

50

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

47.7K

Median followers

Half of the creators on this page have more, half fewer.

2.58%

Median engagement rate

Average likes plus comments per post, divided by followers.

Fitness creators in the UK by follower count

Micro and mid-tier accounts tie as the largest groups, at 18 of 50 creators each. Nano creators get the highest median engagement rate, 6.06%, against 1.48% for mid-tier creators, so a typical nano post draws 4.1 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 27,313 views, against 3,282 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)146.06%3,282
Micro (10K to 100K)182.78%15,346
Mid-tier (100K to 1M)181.48%27,313

The 20 biggest fitness creators in the UK

These are the largest accounts on the list, sorted by followers at our read. The biggest is Jill Scott MBE with 657,584 followers and a 1.64% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Jill Scott MBE658K1.64%n/afootball and sports
Eilish McColgan280K1.25%74.6KProfessional distance running and athletics
EMILY JANE FAIRS275K1.33%81.7KRunning and fitness lifestyle
Jake Taylor227K4.62%180KRunning and endurance fitness
Ashlea McKee | Pilates & Wellness214K0.37%19.2KPilates and wellness
Sarah Morris214K0.92%20.3KFitness and Pilates
Vickie Neave197K1.29%112KRunning and wellness lifestyle
Jimlad186K0.20%11.8KRunning and fitness
Nayomi Davar165K0.09%4.2KYoga and wellbeing
Korin Nolan | PILATES165K0.56%10.8KPilates
G I O 🤙🏼159K3.36%34.9KFitness and lifestyle
Hugo Fry150K3.37%n/aCycling and sports content
Kieran Holmes-Darby146K2.69%n/aFootball and sports lifestyle
ROBYN GUNN129K1.79%36.8Kfitness and wellness
Jade Skillen | Hyrox Performance Coach121K0.36%19.2KHybrid fitness and Hyrox performance coaching
ʏᴏᴜɴɢ ᴋɪɴɢ 𝙄𝙁𝘽𝘽 𝙋𝙍𝙊 🇨🇮|🇬🇧119K1.70%15.1Kfitness and bodybuilding
an-dray-ah118K2.30%n/aCompetitive diving and aquatic sports
Julian Caillon101K1.95%34.3KTriathlon and endurance sports
Summer Newman87.9K1.86%30.4KFitness nutrition and healthy food
Jack Jarvis86.5K1.16%15.3KFitness and endurance training

11 high-engagement fitness creators in the UK with 10K to 100K followers

These are the 11 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 18 creators in that range is 2.78%, and 5 of these 11 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 4 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Alexandra Michael | Fitness & Pilates Instructor31.9K21.77%55.7KFitness
Danielle | Fitness & UGC✨14.7K9.92%6.4KFitness and lifestyle UGC
Sam Bodoano33.7K8.44%41.5KEndurance sports
Leon ‘Sweets’ Lewis16.0K6.94%38.3KFitness and running
issy sedgwick-goddard64.9K6.55%75.8KFitness and lifestyle
Tom Sharples34.3K3.51%6.3KRunning and endurance events
Debbie Martin-Consani13.4K2.58%3.0KUltrarunning and endurance sport
maz ullah70.2K1.82%26.5KLifestyle and wellness
ESMÉE 🌙💫💛79.5K1.36%13.4KFitness and wellness
Carlos “The Brutal Brit” Philbrick31.4K1.05%6.6KBodybuilding and fitness
SHIVANI82.1K1.03%8.0KFitness

What fitness creators in the UK post about

The most common profile category is Running and fitness, on 3 accounts (6% of those with a category), followed by Fitness and lifestyle with 2. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Running and fitness32.01%
Fitness and lifestyle24.96%
Fitness211.40%
Lifestyle and wellness22.46%
Bodybuilding and fitness21.96%
football and sports11.64%
Professional distance running and athletics11.25%
Running and fitness lifestyle11.33%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names the UK, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 39 of the 50 creators have one.
  5. These 50 creators were read between August 25, 2026 and September 27, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Beauty influencers in the UK, Pet influencers in the UK, UK influencers on Instagram, Lifestyle influencers in the UK, Travel influencers in the UK, Food influencers in the UK. Related reading: 22 Instagram fitness influencers with 1,000-10,000 followers. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more fitness creators in the UK

This page lists 50 creators from one export. Search the UK creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.