Blog Creator discovery Guide

Travel influencers in the UK: 115 Instagram creators, measured (2026)

115 Instagram travel creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 25.8K followers and a 1.64% engagement rate.

This page lists 115 Instagram creators whose bio names the UK and who post mostly about travel, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 24, 2026 and September 29, 2026. The median creator here has 25,817 followers and an engagement rate of 1.64%, which is below the 2.55% median across the 150 lists in this series and ranks 136th of 150.

115

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

25.8K

Median followers

Half of the creators on this page have more, half fewer.

1.64%

Median engagement rate

Average likes plus comments per post, divided by followers.

Travel creators in the UK by follower count

Micro accounts (10K to 100K followers) are the largest group, at 63 of 115 creators, or 55%. Nano creators get the highest median engagement rate, 4.09%, against 1.01% for mid-tier creators, so a typical nano post draws 4.0 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 29,660 views, against 1,654 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)274.09%1,654
Micro (10K to 100K)631.59%9,524
Mid-tier (100K to 1M)251.01%29,660

The 20 biggest travel creators in the UK

These are the largest accounts on the list, sorted by followers at our read. The biggest is Andrea Di Filippo with 414,170 followers and a 0.93% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Andrea Di Filippo414K0.93%52.0Ktravel and hospitality
Dominique 🧚🏾339K0.87%66.8KOutdoor travel and adventure
Adriana & Mike | UK travel blogger & photographer336K0.22%35.6KTravel
Mian Saib | London | UK251K1.15%20.9KLondon travel and lifestyle
• George in London • by George Kimm225K1.57%40.2KTravel
Insta Dog Selfies | Adventure | Vanlife | Hiking | Travel | Pets224K0.23%5.4KDog adventure and pet lifestyle
Simon Reeve213K0.74%44.2KTravel journalism and documentary storytelling
Polly Florence212K1.01%10.1KTravel and lifestyle
Zoe • Hiking Adventure Outdoors211K0.74%n/aHiking and outdoor adventure
Lana Hartley | Storky Adventures173K1.13%40.8KTravel and van life
• Katherine Hurst • Writer + Interiors Journalist •170K0.17%8.8KInteriors and travel journalism
Rebecca Sterling168K2.93%69.4KFamily travel
Candace Salters | London, UK & Europe Travel152K1.13%10.5KTravel
UK Staycation | Emily Barnes & Krystina Eneh | UK travel148K0.25%7.5KUK staycation travel
Pippa | Scotland & UK Travel147K1.05%55.5KTravel
Lily140K19.05%33.5Ktravel
Emily Mouu139K0.20%8.7KTravel and lifestyle
NorthWalesAdventurers136K0.64%17.3KFamily travel and days out in North Wales
Fox in London133K0.41%21.3KTravel and lifestyle
Joel Friend125K1.21%29.7KTravel

20 high-engagement travel creators in the UK with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 63 creators in that range is 1.59%, and 18 of these 20 reach at least twice that. We also left out 7 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Pops | Mum Adventures 🏔️13.2K41.52%35.3KFamily lifestyle and mum adventures
Alexander McHale | Travel 🗺️31.8K25.21%48.5KTravel
Kate Rowley • Adventure Travel •97.3K18.36%218KAdventure travel
Georgia Caney46.5K14.92%58.1KTravel and lifestyle
Hayley15.0K8.69%3.5KSolo travel
ananya49.0K8.62%67.5KLifestyle and travel
Llio Angharad63.3K8.22%20.7KTravel and local destination discovery
Abbey | Adventure Travel13.7K8.05%27.4Kadventure travel
Sneha RK | Hotels & Stays • Itineraries • Slow Travel19.3K7.88%4.3Ktravel
Emily | Edinburgh43.2K6.74%10.9KEdinburgh travel and local history
UK Hotel Photographer | Will Thompson14.9K6.05%17.2KHotel and travel content
Ben Tisdale19.7K4.45%10.9KEdinburgh local travel and city lifestyle
Char44.4K3.80%28.6KTravel and lifestyle
Fatima19.7K3.78%4.1KLondon food and dining exploration
Alex16.6K3.43%1.9KAutomotive and travel photography
Shweta ~ Travel Creator |📍LONDON (UK)75.2K3.40%146KTravel
✨Days Out, Food & Family Holidays | Kent, London & Beyond11.3K3.31%4.4KFamily travel and days out
Julianna Karaman | Writer 🇺🇦🏴󠁧󠁢󠁳󠁣󠁴󠁿38.5K3.27%14.5KWriting and travel storytelling
Sama | Travelling The World Without Leaving London60.0K2.88%36.3KLondon travel and local culture
Tara Louise12.3K2.64%2.3Kfamily travel and lifestyle

What travel creators in the UK post about

The most common profile category is Travel, on 12 accounts (10% of those with a category), followed by Travel and lifestyle with 8. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Travel121.39%
Travel and lifestyle81.30%
Family travel and days out61.60%
travel413.41%
Lifestyle and travel46.83%
family travel30.68%
Food and travel22.53%
Adventure travel210.29%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names the UK, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 102 of the 115 creators have one.
  5. These 115 creators were read between August 24, 2026 and September 29, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Food influencers in the UK, Fashion influencers in the UK, Book influencers in the UK, Mom influencers in the UK, Fitness influencers in the UK, Beauty influencers in the UK. Related reading: Travel influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more travel creators in the UK

This page lists 115 creators from one export. Search the UK creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.