This page lists 38 Instagram creators whose bio names Singapore and who post mostly about lifestyle, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between September 1, 2026 and September 28, 2026. The median creator here has 14,026 followers and an engagement rate of 2.35%, which is below the 2.55% median across the 150 lists in this series and ranks 101st of 150.
38
Creators measured
14.0K
Median followers
2.35%
Median engagement rate
Lifestyle creators in Singapore by follower count
Micro accounts (10K to 100K followers) are the largest group, at 16 of 38 creators, or 42%. Nano creators get the highest median engagement rate, 4.30%, against 0.94% for mid-tier creators, so a typical nano post draws 4.6 times the response per follower. Reach grows with size, and the median micro creator's Reels get 5,852 views, against 2,517 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 15 | 4.30% | 2,517 |
| Micro (10K to 100K) | 16 | 2.37% | 5,852 |
| Mid-tier (100K to 1M) | 7 | 0.94% | 58,957 |
The 20 biggest lifestyle creators in Singapore
These are the largest accounts on the list, sorted by followers at our read. The biggest is Jimena Muchsel with 335,939 followers and a 0.37% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Jimena Muchsel | 336K | 0.37% | 57.3K | Lifestyle |
| Chantalle Ng ι»ζε©· | 253K | 12.48% | 60.6K | Lifestyle |
| Hong Ling | 245K | 2.11% | 206K | home and lifestyle |
| Ridhwan Azmanπ | 194K | 0.21% | n/a | Lifestyle and entertainment |
| Jason Ngπ¨βπ¦πΈ Daddy & Son Adventures | 168K | 0.94% | 48.2K | Family lifestyle and parenting |
| Kyra Poh | 156K | 6.51% | n/a | Dance and adventure lifestyle |
| Benjamin Byrne | The Smiling Afro | 130K | 0.12% | n/a | Automotive lifestyle |
| missgoob | 67.2K | 0.47% | 18.5K | family lifestyle |
| Yi Ting δΎε©· | 64.5K | 1.82% | n/a | Lifestyle entertainment |
| Jocina Tan | 38.5K | 0.45% | 9.8K | family lifestyle |
| Lisa Chan | 31.7K | 2.07% | 21.5K | family and lifestyle |
| shawneydepp | 25.9K | 11.62% | 11.8K | Lifestyle and travel |
| Maggie Hu Ling | 20.8K | 3.49% | 6.2K | Fitness and active lifestyle |
| Kamirul | 17.5K | 3.74% | 26.5K | lifestyle |
| Jyoti Negi Rawat | 15.9K | 2.03% | 2.6K | family lifestyle |
| Ron Ng | 15.2K | 6.48% | 5.5K | Fitness and lifestyle |
| Kylie | Skincare & Golf Content πΈπ¬ | 15.0K | 0.42% | 5.3K | Lifestyle |
| π³πͺπ·π³πͺπ·π³πͺπ΅πͺπ·π³πͺπ΅πͺπ· β ζ―θη§ | 14.4K | 1.37% | 1.7K | Lifestyle |
| Ying β’ θΉ | 14.1K | 5.05% | 6.2K | home and lifestyle |
| Asta Sg πΈπ¬ UGC creator | 14.0K | 2.67% | n/a | Family lifestyle and local experiences |
What lifestyle creators in Singapore post about
The most common profile category is Lifestyle, on 8 accounts (21% of those with a category), followed by family lifestyle with 3. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Lifestyle | 8 | 3.44% |
| family lifestyle | 3 | 0.47% |
| home and lifestyle | 2 | 3.58% |
| Automotive lifestyle | 2 | 1.01% |
| food and lifestyle | 2 | 1.47% |
| Lifestyle and entertainment | 1 | 0.21% |
| Family lifestyle and parenting | 1 | 0.94% |
| Dance and adventure lifestyle | 1 | 6.51% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names Singapore, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 29 of the 38 creators have one.
- These 38 creators were read between September 1, 2026 and September 28, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
More creator lists
Lists built the same way: Influencers in Singapore, Food influencers in Singapore, Lifestyle influencers in Spain, Lifestyle influencers in Vancouver, Lifestyle influencers in Paris, Lifestyle influencers in Sydney. Related reading: Lifestyle influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more lifestyle creators in Singapore
This page lists 38 creators from one export. Search Singapore creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.
