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Influencers in Singapore: 146 Instagram creators with measured engagement (2026)

146 Instagram creators whose bio names Singapore, each with followers, engagement rate and Reel views we measured. The median one has 11.9K followers and a 2.41% engagement rate.

This page lists 146 Instagram creators whose bio names Singapore, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 19, 2026 and September 29, 2026. The median creator here has 11,864 followers and an engagement rate of 2.41%, which is below the 2.56% median across the 65 lists in this series and ranks 44th of 65.

146

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

11.9K

Median followers

Half of the creators on this page have more, half fewer.

2.41%

Median engagement rate

Average likes plus comments per post, divided by followers.

Creators in Singapore by follower count

Micro accounts (10K to 100K followers) are the largest group, at 70 of 146 creators, or 48%. Nano creators get the highest median engagement rate, 3.51%, against 0.64% for mid-tier creators, so a typical nano post draws 5.5 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 48,204 views, against 2,070 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)633.51%2,070
Micro (10K to 100K)701.91%5,366
Mid-tier (100K to 1M)130.64%48,204

The 20 biggest creators in Singapore

These are the largest accounts on the list, sorted by followers at our read. The biggest is supercatkei with 388,076 followers and a 8.66% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
supercatkei388K8.66%n/aEntrepreneurship
Jimena Muchsel336K0.37%57.3KLifestyle
Nekoneko JX299K0.56%n/aPersonal blog
Chantalle Ng ้ป„ๆš„ๅฉท253K12.48%60.6KLifestyle
Hong Ling245K2.11%206Khome and lifestyle
Ridhwan Azman๐Ÿš€194K0.21%n/aLifestyle and entertainment
Jason Ng๐Ÿ‘จโ€๐Ÿ‘ฆ๐Ÿ“ธ Daddy & Son Adventures168K0.94%48.2KFamily lifestyle and parenting
Kyra Poh156K6.51%n/aDance and adventure lifestyle
Saemmul (แ„‰แ…ขแ†ทแ„†แ…ฎแ†ฏ)139K1.06%23.8KFood and cooking
Eric Youn | Korean Oppa from SG134K0.39%15.3Kfood and dining
Benjamin Byrne | The Smiling Afro130K0.12%n/aAutomotive lifestyle
Honey Bee ๐Ÿ123K0.18%9.9KBaking and desserts
Dr Z Teo102K0.64%n/aAesthetic and regenerative medicine
Ian Jeevan ๐Ÿ‡ธ๐Ÿ‡ฌ91.3K1.33%24.4Kpersonal finance
Jumaiyah. | Content Creator79.1K0.34%12.9KHalal food and local food events
Joakim Gomez74.8K3.27%n/aPublic figure
Alexia Lim Lixian73.3K1.38%n/aDigital creator
Kerstin Ong ็Ž‹ๆต„่“‰73.2K0.64%21.9KFitness and running
Yokez ๅถ็މๆฃ‚72.9K0.34%n/aMusic
Izad | Halal Food in Singapore68.1K1.68%30.0KHalal food discovery and reviews

20 high-engagement creators in Singapore with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 70 creators in that range is 1.91%, and 10 of these 20 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 20 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
rohini โ™ก50.7K19.78%248KFood and beverage education
shawneydepp25.9K11.62%11.8KLifestyle and travel
Beixin | Travel & Nature58.2K10.47%37.5KTravel and nature filmmaking
Ron Ng15.2K6.48%5.5KFitness and lifestyle
Sabrina Yusri22.6K6.08%5.1KTravel
๐€๐ฅ๐ข๐œ๐ข๐š ๐“๐š๐ง ๐—๐ข๐ง ๐‘๐ฎ11.4K5.67%3.2KReal estate and property investment
ๅฐๆฝ”(MsiaKit_Official)11.2K5.67%2.0Kfamily lifestyle and parenting
Ying โ€ข ่Žน14.1K5.05%6.2Khome and lifestyle
Cassiel Yee11.9K4.74%2.7KFood and dining
๐™น๐š’๐š•๐š• | ๐™น๐šž๐š•๐š’๐šŠ๐š—12.1K4.37%2.9Kfamily lifestyle and motherhood
Kamirul17.5K3.74%26.5Klifestyle
Leslie Koh | Food & Japan Travel54.2K3.70%16.4KTravel
Weng Chuang Xavien12.8K3.62%2.1Kfood and dining
Maggie Hu Ling20.8K3.49%6.2KFitness and active lifestyle
๐Ÿ‘ฉ๐Ÿปโ€๐Ÿฆฐ Charlene Chong | Content Creator10.1K3.15%1.8KFood and dining
Lirene Bay10.7K2.92%1.8KHealth and fitness
Yong ๐Ÿ“SG๐Ÿ‡ธ๐Ÿ‡ฌ|Food๐Ÿด|Lifestyle๐Ÿง‘โ€๐Ÿง‘โ€๐Ÿง’โ€๐Ÿง’ | Travel ๐ŸŒŽ11.9K2.87%2.9KFood and dining
Lisa Chan31.7K2.07%21.5Kfamily and lifestyle
Jyoti Negi Rawat15.9K2.03%2.6Kfamily lifestyle
Shirley ๐Ÿ‡ธ๐Ÿ‡ฌ | Food | Travel | Lifestyle12.6K1.99%1.6Kfood

What creators in Singapore post about

The most common profile category is Food and dining, on 18 accounts (12% of those with a category), followed by Digital creator with 16. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Food and dining181.86%
Digital creator162.62%
Lifestyle83.44%
food and dining74.79%
family lifestyle30.47%
Travel33.70%
Food and restaurant reviews31.05%
home and lifestyle23.58%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names Singapore, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 93 of the 146 creators have one.
  5. These 146 creators were read between August 19, 2026 and September 29, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in India, Filipino influencers on Instagram, Pakistani influencers on Instagram, Influencers in Indonesia, Fitness influencers in India, Korean beauty influencers. Related reading: Average Instagram followers, Influencer rates 2026. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more creators in Singapore

This page lists 146 creators from one export. Search Singapore creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.