Micro and nano are labels for creator audience size. Teams and platforms use different boundaries, so a tier name alone cannot define a search. Write the follower range beside the label in your campaign brief.
What the tier does not tell you
A follower total does not establish audience location, subject knowledge, content quality, or willingness to work with a brand. It also does not tell you how many followers will see a particular post.
Compare candidates on the requirements of the work:
- Does their recent content match the product use case?
- Can they reach the market and language you need?
- Do they make the format you plan to commission?
- Can your team support the number of separate partnerships?
A larger roster creates more conversations, approvals, payments, and shipment records. Include that work when setting the budget.
Make the comparison reviewable
As an illustrative planning exercise, compare two creators who make similar cooking videos but have different follower totals. Review recent examples, ask for the same deliverables, and request quotes against the same usage terms. Keep audience information and unavailable metrics visible.
Do not assume the smaller account will charge less or the larger account will perform better. Record the quote and evidence you receive.
Use tiers to organize candidates after you define them. Make the final contact decision using the shortlist review process, with an explicit reason for each creator.
