Micro beauty influencers on Instagram: 2,154 creators with 10K to 100K followers, measured (2026)

This page lists 2,154 beauty creators on Instagram with 10,000 to 100,000 followers, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 18, 2026 and October 6, 2026. The median creator here has 30,977 followers and an engagement rate of 2.54%, which is below the 2.56% median across the 30 lists in this series and ranks 16th of 30.

Engagement by follower band

Inside the micro tier, the 10K to 25K band has the highest median engagement rate at 2.84%, and the 50K to 100K band the lowest at 1.88%. Where a profile names its country, India leads with 309 of 1,545 creators, then Brazil (221) and United States (110).

The 20 micro beauty creators with the most Reel views

Every account here has under 100,000 followers, so reach per Reel says more than size. These are the 20 creators whose last 12 Reels have the highest median play count. The top one is Joudy💄, with 1,083,066 median views on 83,238 followers.

20 high-engagement micro beauty creators with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 2,134 creators in that range is 2.50%, and all of these 20 reach at least twice that. We left out 15 creators whose average post got more likes and comments than they have followers, because one viral post sets that average. We also left out 621 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What micro beauty creators post about

The most common profile category is Lifestyle, on 107 accounts (5% of those with a category), followed by Beauty and skincare with 87. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when they had 10,000 to 100,000 followers at our read and were found by a beauty niche search over bios and Virev's profile labels.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 1,553 of the 2,154 creators have one.
5. These 2,154 creators were read between August 18, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Micro lifestyle influencers on Instagram (10K to 100K followers), Micro fashion influencers on Instagram (10K to 100K followers), Micro food influencers on Instagram (10K to 100K followers), Micro mom influencers on Instagram (10K to 100K followers), Beauty influencers in India. Related reading: Beauty influencers on Instagram, Are micro and nano influencers worth it, Micro vs nano influencers. For hand-picked lists with a recent post per creator, see influencers in NYC.

Find more micro beauty creators

This page lists 2,154 creators from one export. Search beauty creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.