This page lists 46 Instagram creators whose bio names the UAE and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 23, 2026 and September 27, 2026. The median creator here has 50,330 followers and an engagement rate of 1.44%, which is below the 2.55% median across the 150 lists in this series and ranks 147th of 150.
46
Creators measured
50.3K
Median followers
1.44%
Median engagement rate
Beauty creators in the UAE by follower count
Micro accounts (10K to 100K followers) are the largest group, at 26 of 46 creators, or 57%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 5.16%, against 0.74% for mid-tier creators, so a typical nano post draws 7.0 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 51,969 views, against 2,966 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 7 | 5.16% | 2,966 |
| Micro (10K to 100K) | 26 | 2.31% | 13,124 |
| Mid-tier (100K to 1M) | 11 | 0.74% | 51,969 |
| Macro (1M and up) | 2 | 0.73% | 629,885 |
The 20 biggest beauty creators in the UAE
These are the largest accounts on the list, sorted by followers at our read. The biggest is Farah Shabaan with 2,686,460 followers and a 0.73% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Farah Shabaan | 2.7M | 0.73% | 626K | Beauty and makeup |
| Hind Achahbar | 2.0M | 0.73% | 634K | Beauty and personal care |
| Aniqa Arsalan | 918K | 1.82% | 366K | Beauty and lifestyle |
| Ritu Pamnani | 795K | 1.46% | 369K | Beauty, fashion and lifestyle |
| Nadine Wihbi | Beauty Expert | 657K | 0.60% | 282K | Beauty and makeup |
| Carine El Safah | 370K | 1.11% | 36.3K | Beauty and makeup |
| Amal Ibrahim أمل إبراهيم | 349K | 0.30% | 23.3K | Beauty and makeup |
| Dr Hasia | Dubai Skin, Aesthetics & Wellness | 332K | 0.09% | n/a | Aesthetic medicine and skincare |
| Manal Sleman | 244K | 0.74% | 39.4K | Makeup and beauty |
| Menna Yassin _ منْهَ يسً | 172K | 0.27% | 21.2K | Hair styling |
| Inka Kiu 🇦🇪 | Abu Dhabi Content Creator | 151K | 0.69% | 67.3K | Beauty and aesthetics |
| Farah Khair | فرح خير | 125K | 1.20% | 14.5K | Beauty and makeup |
| Aishaa ✨ | 107K | 1.10% | 64.5K | Beauty and makeup |
| Nedaa Tawashi | 95.6K | 0.62% | 21.4K | Beauty and aesthetic treatments |
| Rola Baghdadi | 94.1K | 5.60% | n/a | Makeup Artist |
| Olivia Jacoub | 78.7K | 10.34% | 14.3K | Makeup artistry |
| Shriya Anup | 74.6K | 1.91% | 21.0K | Beauty and personal care |
| Aniqa | 69.9K | 0.44% | 17.8K | Beauty and personal care |
| Alesar Mahmoud | 65.3K | 1.14% | 33.7K | Beauty and cosmetics |
| Maha Ali مها علي | 60.1K | 0.70% | 15.2K | Beauty and cosmetics |
Search 180M+ creators by niche, audience and engagement.
Search beauty creators14 high-engagement beauty creators in the UAE with 10K to 100K followers
These are the 14 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 26 creators in that range is 2.31%, and 2 of these 14 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 4 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Surya Radhakrishnan | 52.2K | 84.76% | 59.9K | beauty |
| ☺︎︎ Enas fal7a/إيناس فلاحة | 56.9K | 17.88% | 444K | Beauty and hair styling |
| 🐚 | 57.3K | 4.09% | 17.5K | Beauty |
| Nancy Odemh | 26.4K | 3.73% | 5.4K | Beauty |
| Amanda Hourieh | 11.6K | 3.36% | 1.3K | beauty and aesthetic skincare |
| Sally Asfoura | سالي عصفورة | 30.8K | 3.03% | 16.0K | beauty |
| 🎀 ماما و بيرلا | أمومة تحكي فن 🎬 | 10.1K | 2.64% | 1.8K | Beauty and skincare lifestyle content |
| سارة | 19.8K | 1.99% | 9.7K | Beauty and cosmetic treatments |
| Hanan Amiran | 32.9K | 1.88% | 13.1K | Skincare and beauty |
| Ali M Hammoud | Makeup & Hair | 32.2K | 1.25% | 7.2K | Beauty and makeup artistry |
| Waed Saeed | 10.6K | 0.92% | 2.4K | Beauty and aesthetic skincare |
| Diana_iskaf | 33.9K | 0.72% | 4.5K | Beauty |
| Alsu Avanova | Dubai | Москва| influencer | model | 13.2K | 0.32% | 1.7K | Beauty and lifestyle influencing |
| Fatma Ahmad- Beauty| Modesty |Lifestyle | 37.9K | 0.23% | 1.3K | Beauty and makeup |
What beauty creators in the UAE post about
The most common profile category is Beauty and makeup, on 10 accounts (22% of those with a category), followed by Beauty and cosmetics with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Beauty and makeup | 10 | 0.92% |
| Beauty and cosmetics | 4 | 3.15% |
| Beauty | 4 | 3.91% |
| Beauty and personal care | 3 | 0.73% |
| Makeup Artist | 2 | 4.22% |
| Makeup artistry | 2 | 222.25% |
| beauty | 2 | 43.90% |
| Beauty and lifestyle | 1 | 1.82% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names the UAE, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 38 of the 46 creators have one.
- These 46 creators were read between August 23, 2026 and September 27, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search beauty creatorsMore creator lists
Lists built the same way: Fashion influencers in the UAE, Influencers in the UAE, Lifestyle influencers in the UAE, Beauty influencers in the UK, Beauty influencers in New York, Beauty influencers in the Philippines. Related reading: Beauty influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more beauty creators in the UAE
This page lists 46 creators from one export. Search the UAE creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

