Blog Creator discovery Guide

Beauty influencers in the UAE: 46 Instagram creators, measured (2026)

46 Instagram beauty creators whose bio names the UAE, each with followers, engagement rate and Reel views we measured. The median one has 50.3K followers and a 1.44% engagement rate.

This page lists 46 Instagram creators whose bio names the UAE and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 23, 2026 and September 27, 2026. The median creator here has 50,330 followers and an engagement rate of 1.44%, which is below the 2.55% median across the 150 lists in this series and ranks 147th of 150.

46

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

50.3K

Median followers

Half of the creators on this page have more, half fewer.

1.44%

Median engagement rate

Average likes plus comments per post, divided by followers.

Beauty creators in the UAE by follower count

Micro accounts (10K to 100K followers) are the largest group, at 26 of 46 creators, or 57%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 5.16%, against 0.74% for mid-tier creators, so a typical nano post draws 7.0 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 51,969 views, against 2,966 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)75.16%2,966
Micro (10K to 100K)262.31%13,124
Mid-tier (100K to 1M)110.74%51,969
Macro (1M and up)20.73%629,885

The 20 biggest beauty creators in the UAE

These are the largest accounts on the list, sorted by followers at our read. The biggest is Farah Shabaan with 2,686,460 followers and a 0.73% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Farah Shabaan2.7M0.73%626KBeauty and makeup
Hind Achahbar2.0M0.73%634KBeauty and personal care
Aniqa Arsalan918K1.82%366KBeauty and lifestyle
Ritu Pamnani795K1.46%369KBeauty, fashion and lifestyle
Nadine Wihbi | Beauty Expert657K0.60%282KBeauty and makeup
Carine El Safah370K1.11%36.3KBeauty and makeup
Amal Ibrahim أمل إبراهيم349K0.30%23.3KBeauty and makeup
Dr Hasia | Dubai Skin, Aesthetics & Wellness332K0.09%n/aAesthetic medicine and skincare
Manal Sleman244K0.74%39.4KMakeup and beauty
Menna Yassin _ منْهَ يسً172K0.27%21.2KHair styling
Inka Kiu 🇦🇪 | Abu Dhabi Content Creator151K0.69%67.3KBeauty and aesthetics
Farah Khair | فرح خير125K1.20%14.5KBeauty and makeup
Aishaa ✨107K1.10%64.5KBeauty and makeup
Nedaa Tawashi95.6K0.62%21.4KBeauty and aesthetic treatments
Rola Baghdadi94.1K5.60%n/aMakeup Artist
Olivia Jacoub78.7K10.34%14.3KMakeup artistry
Shriya Anup74.6K1.91%21.0KBeauty and personal care
Aniqa69.9K0.44%17.8KBeauty and personal care
Alesar Mahmoud65.3K1.14%33.7KBeauty and cosmetics
Maha Ali مها علي60.1K0.70%15.2KBeauty and cosmetics

14 high-engagement beauty creators in the UAE with 10K to 100K followers

These are the 14 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 26 creators in that range is 2.31%, and 2 of these 14 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 4 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Surya Radhakrishnan52.2K84.76%59.9Kbeauty
☺︎︎ Enas fal7a/إيناس فلاحة56.9K17.88%444KBeauty and hair styling
🐚57.3K4.09%17.5KBeauty
Nancy Odemh26.4K3.73%5.4KBeauty
Amanda Hourieh11.6K3.36%1.3Kbeauty and aesthetic skincare
Sally Asfoura | سالي عصفورة30.8K3.03%16.0Kbeauty
🎀 ماما و بيرلا | أمومة تحكي فن 🎬10.1K2.64%1.8KBeauty and skincare lifestyle content
سارة19.8K1.99%9.7KBeauty and cosmetic treatments
Hanan Amiran32.9K1.88%13.1KSkincare and beauty
Ali M Hammoud | Makeup & Hair32.2K1.25%7.2KBeauty and makeup artistry
Waed Saeed10.6K0.92%2.4KBeauty and aesthetic skincare
Diana_iskaf33.9K0.72%4.5KBeauty
Alsu Avanova | Dubai | Москва| influencer | model13.2K0.32%1.7KBeauty and lifestyle influencing
Fatma Ahmad- Beauty| Modesty |Lifestyle37.9K0.23%1.3KBeauty and makeup

What beauty creators in the UAE post about

The most common profile category is Beauty and makeup, on 10 accounts (22% of those with a category), followed by Beauty and cosmetics with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Beauty and makeup100.92%
Beauty and cosmetics43.15%
Beauty43.91%
Beauty and personal care30.73%
Makeup Artist24.22%
Makeup artistry2222.25%
beauty243.90%
Beauty and lifestyle11.82%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names the UAE, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 38 of the 46 creators have one.
  5. These 46 creators were read between August 23, 2026 and September 27, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Fashion influencers in the UAE, Influencers in the UAE, Lifestyle influencers in the UAE, Beauty influencers in the UK, Beauty influencers in New York, Beauty influencers in the Philippines. Related reading: Beauty influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more beauty creators in the UAE

This page lists 46 creators from one export. Search the UAE creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.