Fashion influencers in California: 45 Instagram creators, measured (2026)

This page lists 45 Instagram creators whose bio names California and who post mostly about fashion, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 24, 2026 and September 23, 2026. The median creator here has 46,309 followers and an engagement rate of 4.48%, which is above the 2.55% median across the 150 lists in this series and ranks 5th of 150.

Fashion creators in California by follower count

Micro accounts (10K to 100K followers) are the largest group, at 20 of 45 creators, or 44%. Among tiers with 5 or more creators, micro creators get the highest median engagement rate, 9.25%, against 4.02% for mid-tier creators, so a typical micro post draws 2.3 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 30,272 views, against 3,693 for nano creators.

The 20 biggest fashion creators in California

These are the largest accounts on the list, sorted by followers at our read. The biggest is 𝐉𝐞𝐧𝐧 𝐈𝐦 임도희 with 1,712,904 followers and a 0.83% engagement rate.

10 high-engagement fashion creators in California with 10K to 100K followers

These are the 10 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 20 creators in that range is 9.25%, and 2 of these 10 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 4 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What fashion creators in California post about

The most common profile category is Lifestyle, on 6 accounts (13% of those with a category), followed by Fashion and lifestyle with 5. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names California, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 38 of the 45 creators have one.
5. These 45 creators were read between August 24, 2026 and September 23, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in California, Lifestyle influencers in California, Food influencers in California, Travel influencers in California, Influencers in Los Angeles, Influencers in San Francisco. Related reading: Fashion influencers on Instagram, NYC influencers. For hand-picked lists with a recent post per creator, see micro and nano influencers.

Find more fashion creators in California

This page lists 45 creators from one export. Search California creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.