Blog Creator discovery Guide

Influencers in San Francisco: 113 Instagram creators with measured engagement (2026)

113 Instagram creators whose bio names San Francisco, each with followers, engagement rate and Reel views we measured. The median one has 15.5K followers and a 2.85% engagement rate.

This page lists 113 Instagram creators whose bio names San Francisco, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 24, 2026 and September 29, 2026. The median creator here has 15,460 followers and an engagement rate of 2.85%, which is above the 2.56% median across the 30 lists in this series and ranks 5th of 30.

113

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

15.5K

Median followers

Half of the creators on this page have more, half fewer.

2.85%

Median engagement rate

Average likes plus comments per post, divided by followers.

Creators in San Francisco by follower count

Micro accounts (10K to 100K followers) are the largest group, at 56 of 113 creators, or 50%. Nano creators get the highest median engagement rate, 3.83%, against 2.23% for mid-tier creators, so a typical nano post draws 72% more response per follower. Reach grows with size, and the median mid-tier creator's Reels get 56,588 views, against 2,719 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)443.83%2,719
Micro (10K to 100K)562.41%11,333
Mid-tier (100K to 1M)122.23%56,588
Macro (1M and up)11.81%1,019,343

The 20 biggest creators in San Francisco

These are the largest accounts on the list, sorted by followers at our read. The biggest is Danielle Walter with 1,211,293 followers and a 1.81% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Danielle Walter1.2M1.81%1.0MLifestyle
ashley alexander786K3.64%350KDigital creator
Explore with Mia743K9.09%n/aDigital creator
The Salguero Fam576K4.92%106KFamily lifestyle and food content
The Sushi Guy (photogami)213K1.16%68.4KFamily lifestyle and parenting
Novi Mitchell203K2.58%56.6KFood, events, and lifestyle experiences
Clarissa Henson201K5.20%n/aDigital creator
Susye Weng-Reeder | San Francisco Blogger176K0.38%n/aBlogger
Jenny Hong166K1.88%29.2KFood and dining
jeannette151K0.32%12.9KFood and cooking
Hetal Vasavada138K0.92%20.3KFood and cooking
San Francisco | Fashion • Lifestyle • AI | Bay Area creator125K1.43%231KFashion and lifestyle
Clockedoutdinks104K4.53%16.2KNursing lifestyle and relationship humor
soo 🍡99.5K2.77%17.5KFood and snack reviews
aileen nayeli 💋90.6K2.77%n/aLifestyle
Jairo Escobar90.1K0.13%n/aBoxing training and coaching
Stef Anderson88.7K0.66%16.9KBeauty and personal care
Andrea’s Homecafe84.6K2.85%74.5KFood and beverage content
Yesenia George78.2K0.92%n/aPersonal blog
Drake Johnson69.2K6.95%n/aSkateboarding

20 high-engagement creators in San Francisco with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 49 creators in that range is 2.37%, and 4 of these 20 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 15 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
amy ✿ travel photographer15.8K25.82%14.2KTravel
Mai Anh47.4K15.15%14.1KFood and beverage
April | San Francisco14.3K11.90%9.4KSan Francisco lifestyle
Sarah Naini 🧿✨ San Francisco67.9K7.45%12.4KDigital creator
Railfanfam: California Train Adventures11.2K4.36%18.6KRailroad travel and train experiences
MATT CAB48.3K3.71%37.3KMusician
sri karthikeyan 💐23.3K3.56%12.4KFood and local dining
Gwen | SF Bay area foodie12.7K3.44%3.4KFood & dining
Emily and Tonnam - Hola Bachata12.4K3.28%9.4KBachata dance
heather 혜민 | sf bay area food + travel27.9K3.08%8.2KDigital creator
Athi * SF Bay Area Family Travel - Budget Friendly California39.0K3.02%21.2Kfamily travel
Kenzie Mac27.4K2.95%14.9KLifestyle and cycling content
Maelynn | SF Food Content Creator31.9K2.75%11.7KFood and dining
Tannya Cai | adventure • travel • photography • drone33.0K2.44%5.9KTravel photography
Michael He34.1K2.37%25.4KMen's fashion and lifestyle
Sindhu Peruri | Interior Design16.3K2.03%11.3KInterior design
Alex - #HIGAfit19.1K1.96%7.6KFitness and lifestyle
Nikita Bennett15.5K1.91%10.9KIslamic faith education and discussion
Sabrina Connolly | Creator | Bay Area, CA27.3K1.81%8.6KDIY and home decor
Rita 🇨🇳🇹🇭🇺🇲 & Henny 🐕16.5K1.68%6.2KFood and dining

What creators in San Francisco post about

The most common profile category is Digital creator, on 15 accounts (13% of those with a category), followed by Food and dining with 6. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Digital creator154.41%
Food and dining61.78%
Lifestyle32.77%
Food and cooking30.92%
Blogger20.63%
Personal blog22.31%
Travel213.56%
Musician26.27%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names San Francisco, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 72 of the 113 creators have one.
  5. These 113 creators were read between August 24, 2026 and September 29, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in Los Angeles, Influencers in Chicago, Influencers in Miami, NYC food influencers, NYC fashion influencers. Related reading: Average Instagram followers, Influencer rates 2026, NYC influencers. For hand-picked lists with a recent post per creator, see micro and nano influencers.

Find more creators in San Francisco

This page lists 113 creators from one export. Search San Francisco creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.