Fashion influencers on Instagram: 40 creators with measured engagement (2026)

This is a list of 40 fashion influencers on Instagram, grouped by size, with numbers we measured ourselves. For each one you get the follower count, the engagement rate of their typical post, how often they post, one recent post and a note on which brands they suit. We picked them from 2,504 fashion creators that Virev's crawler measured, and opened every profile by hand on October 2, 2026.

The pages that rank for "fashion influencers" list famous names. MuseFind's top 15 starts at Camila Coelho with 10 million followers and has no engagement numbers. Byrdie's list of 65 was last updated in December 2023. Influencers Worship gives an average engagement rate, which one viral post can lift, and price bands from a model. A brand with a normal budget needs to know what a normal post gets, and what a paid post gets. So 23 of the 40 creators here have fewer than 100,000 followers, and the second half of this page measures 2,994 sponsored fashion posts.

How to read the numbers

• Typical ER is likes plus comments on the creator's median post, divided by followers. We use the median post because one viral Reel can lift an average far above what a sponsored post will get.
• Posts/wk is the pace across their 12 most recent posts.
• Recent post links to a post close to their typical numbers, with its date and likes when we re-read it on October 2.
• Followers come from Virev's last read of each account, between August 25 and September 30, 2026.

To check a fashion account that is not on this list, paste the handle into the Instagram engagement rate calculator. It shows the average and the median-post rate side by side. Our top fashion influencers page ranks a larger set by the same data.

For context, the median fashion creator's typical post ER is 4.77% for nano, 1.73% for micro, 1.15% for mid and 0.71% for macro accounts. 32 of the 40 creators below beat the median of their tier.

Nano fashion influencers (1,000 to 10,000 followers)

• DaniiW (@daniiw_outfitoftheday). "Real-life outfits" and mood dressing, almost four posts a week, often built around one vintage piece. Fits mid-price womenswear that wants try-on content.
• Mariia Kali (@mariiakaliii), Lisbon. Outfit posts that list the Zara and Massimo Dutti reference number of each piece. Fits high-street brands that want shoppable posts.
• Thea Hambuechen (@theaachapman), Australia. Colourful graphic knitwear and weekly outfit roundups. She runs her own shop, @wallysstore_. Highest typical post in this tier at 18.62%. Fits small colourful labels and jewellery.
• Sarah Jane Malone (@sarahjane__malone), New Zealand. "Everyday plus size inspo" at 41, four posts a week, with budget pieces from The Warehouse and Kmart and looks from New Zealand Fashion Week. Fits plus-size and value retail in New Zealand.
• Lorina (@sew_lorina), New England. She sews her own clothes from indie patterns, such as Friday Pattern Company, and names the fabric in each caption. Ambassador work for Minerva fabrics. Fits fabric shops and pattern makers.
• Roberta Dide (@robertadide), London and Bucharest. Scandi stripes and city outfits that tag Sézane, Sandro and small labels. Posts gifted items with a marker. Fits European contemporary brands.
• Pretty Sick Vintage (@prettysickvtg), Lawrence, Kansas. Vintage and upcycled clothes sold at flea markets in Lawrence and Kansas City. A Reel trying on skirt belts she sewed got 1,862 likes; her usual post gets about 90 likes and comments. Fits vintage markets and craft brands in the Midwest.
• Te Au Skipworth (@teauskipworth), New Zealand. Menswear looks from New Zealand Fashion Week, with a custom tie and bag his dad made. Fits New Zealand menswear and events.
• Liam Beale (@liam.beale), Philippines and Australia. Streetwear photos for DC Shoes Philippines and the label Mutt. Posts less than once a week, so book one post. Fits streetwear and sneaker brands in the Philippines.
• Ashley Wells (@thevintagebabe_), US. Golden Age Hollywood looks with "Did you know?" captions about film and fashion history. Fits vintage-inspired brands and museum shops.
• Grace Peseta (@grace.peseta). Streetwear for her toddler and for herself, with codes for You Know Clothing and Lorna Jane. A Culture Kings collab post told how she spent her first pay cheques there at 13. Fits kids streetwear and activewear.
• Shannon Kreissl (@shannonkreissl), Singapore. Second-hand outfits, swap events and thrift finds, with swap events and pop-ups for Cloop. Fits resale and circular fashion in Singapore.

Micro fashion influencers (10,000 to 100,000 followers)

• The Hefty Hideaway (@theheftyhideaway), Pittsburgh. Nicole posts #fatootd looks, Goodwill finds and local vintage events. Typical post 1.10%, below the fashion micro median of 1.73%, but her audience is local and specific. Fits thrift, plus-size and Pittsburgh retail.
• Mark Eazy (@markdbyeazy), Western Sydney. A sneaker artist who paints custom ASICS Kayano 20 colourways and appears at JD Sports Australia events. His average is more than twice his typical post. Fits sneaker brands and sneaker retail.
• Samiracle (@samiracle___). An amputee model who posts fit checks and adaptive clothing from IZ Adaptive. Fits adaptive fashion and brands that cast disabled models.
• Dani (@danithewavee_), UK. Streetwear edits and "edit ideas" carousels, three posts a week, represented by The Four Talent. Has run Crocs and discount-code posts. Fits UK streetwear and footwear.
• Coal Kuzov (@coal_kuzov), Colorado. Western menswear, boots and ranch life, with posts for Ariat, Twisted X and Cody James. Posts about twice a month. Fits Western wear and boots.
• Kary Van Collins (@karysantayana), Philadelphia. Androgynous and non-binary style, plus hosted trips. Carries a TomboyX code. Fits gender-neutral underwear and clothing.
• Lethabo Woods (@lethabowoods), South Africa. Model and stylist. 32 of 60 posts since January were sponsored, most of them for SHEIN (see the case below). Fits value fashion in South Africa; check how many ads are already in the feed.
• Melvin Tagle (@melvintagle_), Philippines. Menswear fits and photo-edit tutorials. A "Cool IG post ideas" carousel got 11,354 likes. Has covered Uniqlo and Puma events in the Philippines. Fits menswear and camera apps.
• Lacordney Reed (@lacordney). "Men's Daily Fashion": preppy and old-money outfits, 6.6 posts a week, with a 15% code for a shop. Fits classic menswear, knitwear and shoes.
• Jaque Monteiro (@jaquemonteiro_oficial), Brazil. Church outfits ("look do culto") in Portuguese. Most posts ask followers to comment "eu quero" to get the item numbers. Her SHEIN posts beat her usual post (see the case below). Now at 95.6K followers. Fits modest fashion in Brazil.
• Noor (@noork.6_), Winnipeg, Canada. South Asian formalwear and Western outfits, with codes for LAAM and SHEIN Canada. Fits South Asian fashion sold in Canada.

Mid-tier fashion influencers (100,000 to 500,000 followers)

• Drishti Ramrakhyani (@drushti.ramrakhyani), India. Midsize finds from Myntra and Amazon India, 8.6 posts a week, nearly all with "comment for links". She founded the label Motsha. Her average is three times her typical post. Fits midsize and value fashion in India.
• Mark Boutilier (@mark_boutilier), Atlanta and New York. Archive menswear (Margiela, Gucci) and eyewear, with a Diesel and LensCrafters ad. Fits designer resale and eyewear.
• The Dapper Dahlia (@thedapperdahlia), Nashville. 1940s Old Hollywood style and vintage sleepwear. One gifted Armani Beauty Reel got 22,051 likes; her typical post gets about 1,500 likes and comments. Fits vintage reproduction brands.
• Chelsea Parke Goles (@chelseaparke). Founder of the label Parke, with a Parke x Target collection. Recent posts are mostly about her baby, and her own posts get 9.29%, the highest in this tier. Fits family-friendly fashion.
• Sarah J. Wicklow (@sarah.j.wicklow). Soft alternative outfits, almost six posts a week, with a shop-the-look link. Fits alternative and gothic labels.
• Nate Taeveniti (@taeveniti), Sydney. Street style and travel photos. One post pulls his average to 15%; his typical post is 6.50%. Fits streetwear and travel gear.
• George Heaton (@georgeheaton), UK. Founder of the streetwear label Represent. Posts drops and store openings. Fits collaborations more than paid posts.
• Lakshmi Lehr (@lakshmilehr), India. A celebrity stylist who posts the looks she builds for Kiara Advani and Tripti Dimri, with designer credits. Fits Indian designers and jewellers that want celebrity placement.
• Alejandro Zwartendijk (@alejandrozw), London. Menswear layering and grooming, represented by Harley Harper. Attended a Swarovski event in August. Fits European menswear and accessories.

Macro fashion influencers (500,000+ followers)

• Gabi Jones (@gabis_vintage). Actress and comedian with fashion history skits, such as how Grease changed what people think 1950s clothes looked like. 9 of her 14 posts since March were sponsored. Fits brands with a light, retro tone.
• Jac (@lolfashiondump), New York. Colourful outfit posts, five a week, and a Kurt Geiger unboxing. Managed by Verified. Fits playful shoe and accessory brands.
• Leviano (@levianinn), Brazil. Sneaker and streetwear photos with one-line captions in Portuguese. Typical post 4.78%, the highest in this tier. Fits sneaker launches in Brazil.
• Katie Sturino (@katiesturino), US. Plus-size style and body acceptance; founder of the body care brand Megababe. Typical post 0.19%, the lowest on this list. Price her on her reach and her name, not on likes.
• Anele Zondo (@anele_zondo), South Africa. TV host with editorial looks from awards shows she hosts. Fits South African fashion and beauty.
• Zoe Cristofoli (@zoe_cristofoli), Italy. Womenswear and travel, with hosted hotel stays. Founder of OZ Extrait. Fits Italian fashion and travel.
• Idia Aisien (@idia.aisien), Nigeria. Actress with gowns and event looks, crediting designers and stylists. Fits Nigerian designers and event fashion.
• Allie Hunter (@alliephunter). Amazon fashion and home finds. Posts ask followers to comment a keyword for links, so comments can top likes: the example post got 2,199 comments on 1,908 likes. Typical post 0.28%. Fits Amazon sellers who want clicks more than likes.

Fashion creators against all creators

We compared the 2,504 fashion creators with the 53,934 individual creators in our Instagram engagement rate benchmarks. Both groups use the same rule: likes plus comments, averaged over the 12 most recent posts, divided by followers.

Fashion creators beat the all-creator median at every size. Two more differences show up in the same data:

• Fashion is still a photo niche. At 10,000 to 100,000 followers, half of a fashion creator's posts are Reels, against 73% for all creators. Carousels of outfits still work here.
• More of them run paid deals. 10.3% of fashion creators had an Instagram paid partnership label in their last 12 posts, against 6.6% of all creators. At 10,000 to 100,000 followers it is 10.8% against 8.0%.

Sub-niches

We sorted the fashion creators by what their Virev profile says they post. The table compares creators with 10,000 to 100,000 followers, so size does not drive the gap.

• Streetwear, modest fashion and menswear lead. Streetwear and sneaker creators get 4.34%, modest fashion 4.09% and menswear 3.68%.
• Luxury sits below the all-creator median at 2.20%, on 60 creators.
• Plus-size and thrift trail, at 1.06% and 1.26%. Both groups are small (20 and 21 creators). Their sponsored posts hold up better, as the next section shows.

Sponsored fashion posts get 0.74x the usual response

Our flagship study of 175,104 sponsored Instagram posts found that a sponsored post gets 0.69x the likes and comments of the same creator's normal post. We ran the same test on fashion. We read 106,179 posts from 2,494 fashion creators, posted between January 1 and September 27, 2026. A post counts as sponsored if it carries Instagram's paid partnership label or an ad tag such as #ad, #sponsored or #publi. Each one is compared with the median of the same creator's posts that have no ad, gift, code or giveaway.

• Fashion loses less than the average niche. 2,994 sponsored posts from 630 fashion creators got a median of 0.74x their usual response, against 0.69x across all niches. Two in three still did worse than usual.
• Gifts and codes cost almost nothing. Gifted posts got 0.97x (510 posts) and discount-code or affiliate posts got 0.94x (2,189 posts). A shoppable post looks like a normal fashion post.
• People still watch. Sponsored fashion Reels got 0.93x the creator's usual views and 0.78x the usual likes and comments (2,129 Reels). Across all niches the figures are 0.85x and 0.69x.
• Bigger accounts lose more, as in every niche: 0.93x for nano, 0.74x for micro, 0.69x for mid and 0.59x for macro creators.
• Sub-niches differ. Plus-size creators kept 0.94x on 118 sponsored posts from 21 creators. Luxury got 0.81x, streetwear 0.80x, everyday womenswear 0.74x, menswear 0.71x and ethnic wear 0.64x. Modest fashion got 0.52x, but 126 posts come from only 14 creators.

Price a fashion creator on the typical post times 0.74, or times 0.6 above 500,000 followers. If a creator's typical post gets 2,000 likes and comments, plan for about 1,500 on a sponsored post.

One warning for ad-heavy feeds. Creators whose feeds are more than half sponsored posts show a smaller drop (0.91x for 8 such creators), because their "usual" post is already low. Compare those creators on their total numbers, not the multiple.

Case: 285 SHEIN posts by 31 fashion creators

SHEIN is the brand that fashion creators in our data tag most in sponsored posts. Between January 5 and September 20, 2026, 31 fashion creators posted 285 sponsored posts tagging @sheinofficial or a country account such as @sheinbrasil. Most use the same parts: a store name or item numbers, a personal discount code and the hashtag #SHEINtrends.

The median SHEIN post got 0.80x the creator's usual response, close to the fashion average. The spread is wide: 14 of the 31 creators got their usual numbers or better. Posts that tagged SHEIN Brasil got 1.30x (47 posts, 9 creators), against 0.80x for the other markets (238 posts, 22 creators). Two creators show the gap.

Jaque Monteiro, 1.24x. Jaque (@jaquemonteiro_oficial, 81,616 followers at our read) posts the outfits she wears to church in Brazil. Her unsponsored posts and her 24 SHEIN posts use the same format: a "look do culto" photo set and the line "if you want the item numbers, comment 'eu quero' and I'll send them." The SHEIN posts got a median of 2,510 likes and comments, against 2,023 on her usual post. On October 2 we re-read her August 23 SHEIN post, a church look: 3,806 likes and 408 comments. Her follower count had grown to 95,600.

Jessica Gwilliam, 0.66x. Jessica (@jessicarocke1, 26,871 followers) posts outfits as a working mum in the UK. 84 of her 99 posts from March 20 to September 7 carried an ad marker, 47 of them for SHEIN, plus codes for Cupshe and Shape Curve. Her SHEIN posts got a median of 151 likes and comments, against 229 on her few unsponsored posts, and 81% of them landed below her usual. She posted the same caption, "I think pastel colours are my new fav", on August 23 and again on August 29. On October 2 those two posts had 70 and 233 likes; her September 7 SHEIN post had 59.

What the two accounts show:

• The sponsored post that matched the creator's own format held up. Jaque's SHEIN posts look like the church outfits her audience follows her for, with the same comment prompt.
• A feed full of ads has a low baseline. 85% of Jessica's feed is sponsored, and her typical post reaches 0.35% of followers, against 3.41% for Jaque. A brand booking that feed buys the low number.
• The market mattered. SHEIN's Brazilian posts beat the creators' usual posts, and posts in other markets lost about a fifth.

Before you book a fashion creator for a value-fashion brand, count the ads in their last 30 posts and read how to check a creator's sponsorship history.

How to use this list

1. Start with the typical post. Compare it with the fashion median for the creator's tier above, not with the all-creator figure.
2. Check the gap between average and typical. A large gap (Drishti Ramrakhyani, Nate Taeveniti, The Dapper Dahlia) means one viral post lifts the average.
3. Count the ads already running. Lethabo Woods had 32 sponsored posts out of 60. Gabi Jones had 9 of 14. A feed full of one brand rules out its competitors.
4. Treat comment prompts as their own number. "Comment for links", "comment eu quero" and giveaways raise comments without raising interest. Allie Hunter's example post had more comments than likes.
5. Match the brief to the creator's format. A shoppable outfit post with item numbers keeps more of the usual response than a scripted ad. Our guides on choosing fashion creators by styling context and planning content around fit and purchase questions cover the brief.

How we built this list

1. Find candidates. We took every public Instagram account with 1,000 or more followers that Virev read between July 1 and October 1, 2026. We kept accounts whose Virev creator profile is an individual creator and whose niche names fashion, outfits, personal style, menswear, streetwear, modest fashion, thrift or clothing, for example "Fashion and lifestyle" or "Men's fashion". Hair styling, interior styling and photography were excluded.
2. Measure. For each account we used up to 12 recent posts from its own feed, at least three days old when read, not pinned and with likes visible. 2,504 creators had six or more such posts. We checked a random 30 of them by hand: 22 post mainly about clothes and style. The other 8 post mainly about beauty (2), family life (2), acting or entertainment (2), their wedding (1), or run a shop (1).
3. Pick. From the English-language creators, plus two Brazilian accounts, we chose 55 active accounts with recent posts and spread them across tiers and sub-niches. We left fashion models out of the list and kept them in the benchmarks. One account in the fashion set says in its bio that it is AI-generated; we did not pick it.
4. Check by hand. On October 2, 2026 we opened all 55 profiles on Instagram and read the bio and recent posts. All were public and active. We removed 14 accounts whose recent posts were mostly about something else: beauty (3), cars, food, a K-pop fandom, running, gym comedy, motherhood, a wedding, hiking, travel and general lifestyle (2). We kept one more account, @jessicarocke1, out of the list because 84 of its 99 recent posts are ads; it appears in the SHEIN case.
5. Example posts. We re-read one post per creator, and the SHEIN posts named in the case, on Instagram on October 2. Instagram rounds counts above 10,000, so some likes show as "17K". Posts that read with exactly 3 likes, a pattern we see where creators hide like counts, were left out of the creator figures.

Limits: Instagram does not show saves, shares or story views, so they are not in these rates. The 2,504 fashion creators are the accounts Virev crawls, which lean toward accounts brands search for, not a random sample of Instagram. Sponsored posts were found by Instagram's label and caption tags; ads with no marker sit in the baseline and make the drop look smaller. Sub-niche groups come from Virev's creator profiles, and a few groups have about 20 creators. We list only public business details. Contact creators through the channels on their profiles.

Find more fashion creators

The 40 creators above are a starting point. Virev creator search for "fashion" lists every fashion creator we track, with the same engagement numbers, and lets you filter by follower count, country and engagement rate. The fashion influencer marketing page explains how brands use it.

For other niches measured the same way, see the lists of dog and pet influencers, golf influencers and Christian influencers.