Influencers in San Diego: 72 Instagram creators with measured engagement (2026)

This page lists 72 Instagram creators whose bio names San Diego, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 21, 2026 and September 30, 2026. The median creator here has 11,670 followers and an engagement rate of 3.29%, which is above the 2.56% median across the 65 lists in this series and ranks 10th of 65.

Creators in San Diego by follower count

Nano accounts (1K to 10K followers) are the largest group, at 32 of 72 creators, or 44%. Nano creators get the highest median engagement rate, 5.09%, against 1.52% for mid-tier creators, so a typical nano post draws 3.4 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 36,463 views, against 2,646 for nano creators.

The 20 biggest creators in San Diego

These are the largest accounts on the list, sorted by followers at our read. The biggest is Jess Dales 🌿 Outdoorsy Travel with 910,547 followers and a 1.24% engagement rate.

14 high-engagement creators in San Diego with 10K to 100K followers

These are the 14 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 30 creators in that range is 2.97%, and 4 of these 14 reach at least twice that. We also left out 6 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What creators in San Diego post about

The most common profile category is Digital creator, on 6 accounts (8% of those with a category), followed by Food and dining with 5. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names San Diego, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 42 of the 72 creators have one.
5. These 72 creators were read between August 21, 2026 and September 30, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in the US, Influencers in California, Influencers in Austin, Influencers in Nashville, Influencers in Denver, Influencers in Washington DC. Related reading: Average Instagram followers, Influencer rates 2026, NYC influencers. For hand-picked lists with a recent post per creator, see micro and nano influencers.

Find more creators in San Diego

This page lists 72 creators from one export. Search San Diego creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.