Lifestyle influencers in Indonesia: 67 Instagram creators, measured (2026)

This page lists 67 Instagram creators whose bio names Indonesia and who post mostly about lifestyle, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 23, 2026 and September 27, 2026. The median creator here has 46,567 followers and an engagement rate of 2.13%, which is below the 2.55% median across the 150 lists in this series and ranks 114th of 150.

Lifestyle creators in Indonesia by follower count

Micro accounts (10K to 100K followers) are the largest group, at 27 of 67 creators, or 40%. Nano creators get the highest median engagement rate, 4.73%, against 1.29% for macro creators, so a typical nano post draws 3.7 times the response per follower. Reach grows with size, and the median macro creator's Reels get 339,279 views, against 4,176 for nano creators.

The 20 biggest lifestyle creators in Indonesia

These are the largest accounts on the list, sorted by followers at our read. The biggest is Amanda Rawles with 3,479,040 followers and a 0.80% engagement rate.

19 high-engagement lifestyle creators in Indonesia with 10K to 100K followers

These are the 19 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 27 creators in that range is 1.98%, and 5 of these 19 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 7 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What lifestyle creators in Indonesia post about

The most common profile category is Beauty and lifestyle, on 4 accounts (6% of those with a category), followed by Lifestyle with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names Indonesia, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 50 of the 67 creators have one.
5. These 67 creators were read between August 23, 2026 and September 27, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Beauty influencers in Indonesia, Influencers in Indonesia, Lifestyle influencers in the Philippines, Lifestyle influencers in France, Lifestyle influencers in London, Lifestyle influencers in Los Angeles. Related reading: Lifestyle influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more lifestyle creators in Indonesia

This page lists 67 creators from one export. Search Indonesia creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.