This page lists 279 Instagram creators whose bio names Indonesia, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 20, 2026 and September 30, 2026. The median creator here has 37,372 followers and an engagement rate of 2.27%, which is below the 2.56% median across the 30 lists in this series and ranks 22nd of 30.
279
Creators measured
37.4K
Median followers
2.27%
Median engagement rate
Creators in Indonesia by follower count
Micro accounts (10K to 100K followers) are the largest group, at 109 of 279 creators, or 39%. Nano creators get the highest median engagement rate, 6.04%, against 0.90% for macro creators, so a typical nano post draws 6.7 times the response per follower. Reach grows with size, and the median macro creator's Reels get 231,195 views, against 2,859 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 76 | 6.04% | 2,859 |
| Micro (10K to 100K) | 109 | 2.13% | 8,102 |
| Mid-tier (100K to 1M) | 77 | 1.54% | 55,386 |
| Macro (1M and up) | 17 | 0.90% | 231,195 |
The 20 biggest creators in Indonesia
These are the largest accounts on the list, sorted by followers at our read. The biggest is Amanda Rawles with 3,479,040 followers and a 0.80% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Amanda Rawles | 3.5M | 0.80% | 183K | Lifestyle and wellness |
| Haidy Kamel - هايدي كامل | 3.2M | 1.91% | n/a | Actor |
| Marc Buckner | 2.1M | 0.30% | n/a | Public figure |
| The Humphries Family🇮🇩🇦🇺 | 2.0M | 5.52% | 1.4M | Family and lifestyle |
| Jennifer Bachdim | 2.0M | 0.83% | n/a | Entrepreneur |
| Dian Ayu Lestari | 1.7M | 1.01% | 544K | Family and parenting lifestyle |
| Korea Reomit | 1.5M | 1.41% | 275K | Lifestyle entertainment |
| SHELLA SAUKIA | 1.4M | 1.58% | 406K | Beauty and lifestyle |
| Jorge Montes Arenal | 1.2M | 1.18% | 339K | Fitness and wellness lifestyle |
| Noona Rosa | 1.2M | 0.84% | 187K | Reel creator |
| Siska hariyani | 1.2M | 0.36% | n/a | Digital creator |
| dr. Adrian Setiaji, Sp. KFR, AIFO-K | 1.2M | 0.14% | 38.6K | Health and wellness |
| Bubah Alfian | 1.1M | 0.70% | 115K | Fashion and creative direction |
| @patriciagouw | 1.1M | 1.30% | n/a | Public figure |
| GABI | 1.0M | 0.90% | n/a | Artist |
| Richardo | 1.0M | 2.34% | n/a | Lifestyle and entertainment creator |
| Bebizie Fatlanay | 1.0M | 0.23% | 37.0K | Beauty and lifestyle |
| CAROL DE | 953K | 0.08% | n/a | music and singing |
| BANGPEN | 845K | 0.63% | n/a | Esports and event promotion |
| Nanda Gita | 806K | 0.29% | 202K | Motherhood and family lifestyle |
Search 180M+ creators by niche, audience and engagement.
Search indonesia creators20 high-engagement creators in Indonesia with 10K to 100K followers
These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 109 creators in that range is 2.13%, and 15 of these 20 reach at least twice that. We left out 3 creators whose average post got more likes and comments than they have followers, because one viral post sets that average. We also left out 52 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Jules | Macaron & Dessert Artist | 99.5K | 23.47% | 180K | Macaron and dessert art |
| Marthin Luther Simbolon | 30.5K | 14.85% | 53.7K | Running and endurance sports |
| Hair Stylist And Extension | 43.6K | 14.51% | 20.0K | Hair styling and hair extensions |
| aira🦋 | 46.6K | 11.59% | 42.4K | Lifestyle |
| Latifah Ziad Ali Nahdi | 21.3K | 9.83% | 34.6K | Beauty and skincare |
| Bimo Anindya | 32.6K | 9.41% | 27.4K | Running and endurance fitness |
| richelle sunjoto | 13.4K | 7.11% | 15.4K | Lifestyle and personal content |
| Meyda Makeup | MUA Jakarta | 30.6K | 6.92% | 4.0K | Makeup artistry |
| Salma Ranggita | 63.6K | 6.78% | 44.2K | Fashion and beauty |
| keinaya messi gusti 🦋 | 16.6K | 6.57% | 5.1K | Lifestyle |
| Fairuz Haya | 24.7K | 6.05% | 10.8K | Beauty and skincare |
| CHANYEOL INDONESIA FANBASE | 12.9K | 5.74% | 7.5K | Musician/band |
| Atjil Aynna | Fashion & Lifestyle Creator | 20.0K | 5.31% | 5.2K | Fashion |
| vio | bookstagram 🇮🇩 | 56.7K | 4.66% | 7.5K | Books and reading |
| Joe | Travel Photographer & Videographer | 32.4K | 4.54% | 5.3K | Travel photography and videography |
| MINJI ★ | 84.1K | 4.18% | 35.7K | Personal lifestyle |
| Fajar Sidik | Travel Enthusiast | 10.5K | 4.10% | 9.4K | Travel and lifestyle |
| fahmy nugraha | 12.5K | 3.67% | 2.4K | Hair styling and beauty |
| KIM HAIRSTYLIST | 41.0K | 3.55% | 7.5K | Hairstyling |
| Ronald Siahaan MMA | 40.7K | 3.42% | 49.4K | MMA and combat-sports fitness |
What creators in Indonesia post about
The most common profile category is Digital creator, on 32 accounts (11% of those with a category), followed by Reel creator with 13. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Digital creator | 32 | 1.42% |
| Reel creator | 13 | 1.37% |
| Makeup Artist | 10 | 3.02% |
| Makeup artistry | 7 | 1.31% |
| Beauty and skincare | 5 | 0.66% |
| Public figure | 4 | 1.43% |
| Beauty and lifestyle | 4 | 1.86% |
| Artist | 4 | 0.90% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names Indonesia, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 141 of the 279 creators have one.
- These 279 creators were read between August 20, 2026 and September 30, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search indonesia creatorsMore creator lists
Lists built the same way: Influencers in India, Influencers in Dubai, Filipino influencers on Instagram, Pakistani influencers on Instagram, Beauty influencers in India. Related reading: Average Instagram followers, Influencer rates 2026. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more creators in Indonesia
This page lists 279 creators from one export. Search Indonesia creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

