Blog Creator discovery Guide

Influencers in Indonesia: 279 Instagram creators with measured engagement (2026)

279 Instagram creators whose bio names Indonesia, each with followers, engagement rate and Reel views we measured. The median one has 37.4K followers and a 2.27% engagement rate.

This page lists 279 Instagram creators whose bio names Indonesia, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 20, 2026 and September 30, 2026. The median creator here has 37,372 followers and an engagement rate of 2.27%, which is below the 2.56% median across the 30 lists in this series and ranks 22nd of 30.

279

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

37.4K

Median followers

Half of the creators on this page have more, half fewer.

2.27%

Median engagement rate

Average likes plus comments per post, divided by followers.

Creators in Indonesia by follower count

Micro accounts (10K to 100K followers) are the largest group, at 109 of 279 creators, or 39%. Nano creators get the highest median engagement rate, 6.04%, against 0.90% for macro creators, so a typical nano post draws 6.7 times the response per follower. Reach grows with size, and the median macro creator's Reels get 231,195 views, against 2,859 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)766.04%2,859
Micro (10K to 100K)1092.13%8,102
Mid-tier (100K to 1M)771.54%55,386
Macro (1M and up)170.90%231,195

The 20 biggest creators in Indonesia

These are the largest accounts on the list, sorted by followers at our read. The biggest is Amanda Rawles with 3,479,040 followers and a 0.80% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Amanda Rawles3.5M0.80%183KLifestyle and wellness
Haidy Kamel - هايدي كامل3.2M1.91%n/aActor
Marc Buckner2.1M0.30%n/aPublic figure
The Humphries Family🇮🇩🇦🇺2.0M5.52%1.4MFamily and lifestyle
Jennifer Bachdim2.0M0.83%n/aEntrepreneur
Dian Ayu Lestari1.7M1.01%544KFamily and parenting lifestyle
Korea Reomit1.5M1.41%275KLifestyle entertainment
SHELLA SAUKIA1.4M1.58%406KBeauty and lifestyle
Jorge Montes Arenal1.2M1.18%339KFitness and wellness lifestyle
Noona Rosa1.2M0.84%187KReel creator
Siska hariyani1.2M0.36%n/aDigital creator
dr. Adrian Setiaji, Sp. KFR, AIFO-K1.2M0.14%38.6KHealth and wellness
Bubah Alfian1.1M0.70%115KFashion and creative direction
@patriciagouw1.1M1.30%n/aPublic figure
GABI1.0M0.90%n/aArtist
Richardo1.0M2.34%n/aLifestyle and entertainment creator
Bebizie Fatlanay1.0M0.23%37.0KBeauty and lifestyle
CAROL DE953K0.08%n/amusic and singing
BANGPEN845K0.63%n/aEsports and event promotion
Nanda Gita806K0.29%202KMotherhood and family lifestyle

20 high-engagement creators in Indonesia with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 109 creators in that range is 2.13%, and 15 of these 20 reach at least twice that. We left out 3 creators whose average post got more likes and comments than they have followers, because one viral post sets that average. We also left out 52 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Jules | Macaron & Dessert Artist99.5K23.47%180KMacaron and dessert art
Marthin Luther Simbolon30.5K14.85%53.7KRunning and endurance sports
Hair Stylist And Extension43.6K14.51%20.0KHair styling and hair extensions
aira🦋46.6K11.59%42.4KLifestyle
Latifah Ziad Ali Nahdi21.3K9.83%34.6KBeauty and skincare
Bimo Anindya32.6K9.41%27.4KRunning and endurance fitness
richelle sunjoto13.4K7.11%15.4KLifestyle and personal content
Meyda Makeup | MUA Jakarta30.6K6.92%4.0KMakeup artistry
Salma Ranggita63.6K6.78%44.2KFashion and beauty
keinaya messi gusti 🦋16.6K6.57%5.1KLifestyle
Fairuz Haya24.7K6.05%10.8KBeauty and skincare
CHANYEOL INDONESIA FANBASE12.9K5.74%7.5KMusician/band
Atjil Aynna | Fashion & Lifestyle Creator20.0K5.31%5.2KFashion
vio | bookstagram 🇮🇩56.7K4.66%7.5KBooks and reading
Joe | Travel Photographer & Videographer32.4K4.54%5.3KTravel photography and videography
MINJI ★84.1K4.18%35.7KPersonal lifestyle
Fajar Sidik | Travel Enthusiast10.5K4.10%9.4KTravel and lifestyle
fahmy nugraha12.5K3.67%2.4KHair styling and beauty
KIM HAIRSTYLIST41.0K3.55%7.5KHairstyling
Ronald Siahaan MMA40.7K3.42%49.4KMMA and combat-sports fitness

What creators in Indonesia post about

The most common profile category is Digital creator, on 32 accounts (11% of those with a category), followed by Reel creator with 13. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Digital creator321.42%
Reel creator131.37%
Makeup Artist103.02%
Makeup artistry71.31%
Beauty and skincare50.66%
Public figure41.43%
Beauty and lifestyle41.86%
Artist40.90%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names Indonesia, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 141 of the 279 creators have one.
  5. These 279 creators were read between August 20, 2026 and September 30, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in India, Influencers in Dubai, Filipino influencers on Instagram, Pakistani influencers on Instagram, Beauty influencers in India. Related reading: Average Instagram followers, Influencer rates 2026. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more creators in Indonesia

This page lists 279 creators from one export. Search Indonesia creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.