Lifestyle influencers in London: 52 Instagram creators, measured (2026)

This page lists 52 Instagram creators whose bio names London and who post mostly about lifestyle, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 24, 2026 and October 6, 2026. The median creator here has 27,200 followers and an engagement rate of 1.92%, which is below the 2.55% median across the 150 lists in this series and ranks 126th of 150.

Lifestyle creators in London by follower count

Micro accounts (10K to 100K followers) are the largest group, at 27 of 52 creators, or 52%. Nano creators get the highest median engagement rate, 3.78%, against 1.39% for mid-tier creators, so a typical nano post draws 2.7 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 29,029 views, against 3,098 for nano creators.

The 20 biggest lifestyle creators in London

These are the largest accounts on the list, sorted by followers at our read. The biggest is such a Sasha with 315,716 followers and a 6.85% engagement rate.

13 high-engagement lifestyle creators in London with 10K to 100K followers

These are the 13 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 27 creators in that range is 2.13%, and 3 of these 13 reach at least twice that. We also left out 3 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What lifestyle creators in London post about

The most common profile category is Lifestyle and travel, on 4 accounts (8% of those with a category), followed by Travel and lifestyle with 3. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names London, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 41 of the 52 creators have one.
5. These 52 creators were read between August 24, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Travel influencers in London, Influencers in London, Food influencers in London, Fashion influencers in London, UK influencers on Instagram, Lifestyle influencers in Los Angeles. Related reading: Lifestyle influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more lifestyle creators in London

This page lists 52 creators from one export. Search London creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.