This page lists 80 Instagram creators whose bio names the UAE and who post mostly about lifestyle, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and October 6, 2026. The median creator here has 86,350 followers and an engagement rate of 1.45%, which is below the 2.55% median across the 150 lists in this series and ranks 145th of 150.
80
Creators measured
86.3K
Median followers
1.45%
Median engagement rate
Lifestyle creators in the UAE by follower count
Mid-tier accounts (100K to 1M followers) are the largest group, at 30 of 80 creators, or 38%. Nano creators get the highest median engagement rate, 4.85%, against 0.77% for mid-tier creators, so a typical nano post draws 6.3 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 95,885 views, against 3,184 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 15 | 4.85% | 3,184 |
| Micro (10K to 100K) | 27 | 1.30% | 13,128 |
| Mid-tier (100K to 1M) | 30 | 0.77% | 95,885 |
| Macro (1M and up) | 8 | 1.79% | 746,893 |
The 20 biggest lifestyle creators in the UAE
These are the largest accounts on the list, sorted by followers at our read. The biggest is محمد طارق Mohammed Tarek with 2,579,484 followers and a 0.33% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| محمد طارق Mohammed Tarek | 2.6M | 0.33% | n/a | Comedy and lifestyle entertainment |
| Rana Nassour | 2.0M | 0.58% | 245K | travel and lifestyle |
| Sherif - photographer milan - italy | 1.7M | 3.47% | 610K | Lifestyle and personal content |
| Sneha Rebecca / @srdubai | 1.3M | 1.39% | n/a | UAE lifestyle and local experiences |
| Zubair Sarookh | 1.2M | 24.95% | 1.7M | Lifestyle |
| Sherif Fayed شريف فايد | 1.2M | 0.28% | n/a | Automotive lifestyle |
| The Mati's | 1.1M | 34.01% | 884K | Travel and couple lifestyle |
| ᴀʟᴀᴀ & ᴏʟᴀ 🇦🇪 | 1.1M | 2.18% | n/a | Lifestyle entertainment |
| Aniqa Arsalan | 918K | 1.82% | 366K | Beauty and lifestyle |
| dimaandchaza | 889K | 1.09% | 118K | Family and parenting lifestyle |
| Ritu Pamnani | 795K | 1.46% | 369K | Beauty, fashion and lifestyle |
| Sabina Kleckova | 749K | 0.68% | n/a | Automotive lifestyle |
| Noor Odeh -نور عوده | 657K | 0.61% | n/a | Lifestyle and local events |
| Cherouk Cherif - شُرُوق شَرِيف | 638K | 1.57% | 369K | Lifestyle |
| زينة الشيخلي |Content CeatorZena Alshaikhly | 601K | 0.09% | n/a | Lifestyle and community events |
| Mati ur Rehman | 558K | 0.06% | 7.6K | Personal lifestyle |
| Rawda Sheffa | 428K | 0.95% | 184K | Parenting and family lifestyle |
| Soso maher 🦋 | 367K | 0.43% | 49.9K | Parenting and family lifestyle |
| Mohamed Hadary - محمد حضري | 367K | 0.86% | n/a | Automotive lifestyle |
| Asmaa AlSawafiri 🦋 | 329K | 0.55% | 112K | Family and lifestyle content |
Search 180M+ creators by niche, audience and engagement.
Search lifestyle creators15 high-engagement lifestyle creators in the UAE with 10K to 100K followers
These are the 15 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 27 creators in that range is 1.30%, and 5 of these 15 reach at least twice that. We also left out 12 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| SANA ZUBAIR | 10.9K | 13.14% | 13.1K | Dubai lifestyle and café discovery |
| Aaina Sharma | 40.6K | 4.36% | 46.0K | Lifestyle and relatable commentary |
| Sheza Razzaqi | 50.1K | 2.99% | 54.9K | Fashion and lifestyle |
| Melda • lifestyle • content creator | Dubai | 12.3K | 2.67% | 7.3K | Lifestyle |
| 🎀 ماما و بيرلا | أمومة تحكي فن 🎬 | 10.1K | 2.64% | 1.8K | Beauty and skincare lifestyle content |
| Anastasia Derban | 65.7K | 2.06% | 48.8K | Wellness and lifestyle |
| Nour KD | 48.9K | 2.05% | 75.9K | Lifestyle and motherhood |
| Amelu 👑 | 79.7K | 1.30% | 72.5K | fashion and jewelry lifestyle |
| 𝑻𝒐𝒐𝒃𝒂’𝒔 𝒅𝒊𝒂𝒓𝒚💗 | 38.1K | 1.30% | 35.7K | Dubai food and lifestyle content |
| Najib Dubaisi | 11.0K | 1.25% | 1.7K | Lifestyle |
| Alexandra G | Dubai Mum Life | Content Creator | 20.2K | 0.53% | 4.3K | Lifestyle |
| Georgia Sophia | UGC Creator | 11.2K | 0.45% | 4.1K | Motherhood and family lifestyle |
| @3ariii.ae | 43.4K | 0.44% | 29.4K | Dubai lifestyle and café discovery |
| Nehad Adel | 33.8K | 0.35% | 7.0K | Parenting and family lifestyle |
| Alsu Avanova | Dubai | Москва| influencer | model | 13.2K | 0.32% | 1.7K | Beauty and lifestyle influencing |
What lifestyle creators in the UAE post about
The most common profile category is Lifestyle, on 11 accounts (14% of those with a category), followed by Automotive lifestyle with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Lifestyle | 11 | 1.57% |
| Automotive lifestyle | 4 | 0.77% |
| Parenting and family lifestyle | 4 | 0.39% |
| Lifestyle and community events | 2 | 22.35% |
| Personal lifestyle | 2 | 3.28% |
| Fashion and lifestyle | 2 | 3.87% |
| Family lifestyle and entertainment | 2 | 0.49% |
| Dubai lifestyle and café discovery | 2 | 6.79% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names the UAE, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 54 of the 80 creators have one.
- These 80 creators were read between August 25, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search lifestyle creatorsMore creator lists
Lists built the same way: Beauty influencers in the UAE, Fashion influencers in the UAE, Influencers in the UAE, Lifestyle influencers in Toronto, Lifestyle influencers in Indonesia, Lifestyle influencers in the Philippines. Related reading: Lifestyle influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more lifestyle creators in the UAE
This page lists 80 creators from one export. Search the UAE creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

