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Lifestyle influencers in the UAE: 80 Instagram creators, measured (2026)

80 Instagram lifestyle creators whose bio names the UAE, each with followers, engagement rate and Reel views we measured. The median one has 86.3K followers and a 1.45% engagement rate.

This page lists 80 Instagram creators whose bio names the UAE and who post mostly about lifestyle, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and October 6, 2026. The median creator here has 86,350 followers and an engagement rate of 1.45%, which is below the 2.55% median across the 150 lists in this series and ranks 145th of 150.

80

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

86.3K

Median followers

Half of the creators on this page have more, half fewer.

1.45%

Median engagement rate

Average likes plus comments per post, divided by followers.

Lifestyle creators in the UAE by follower count

Mid-tier accounts (100K to 1M followers) are the largest group, at 30 of 80 creators, or 38%. Nano creators get the highest median engagement rate, 4.85%, against 0.77% for mid-tier creators, so a typical nano post draws 6.3 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 95,885 views, against 3,184 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)154.85%3,184
Micro (10K to 100K)271.30%13,128
Mid-tier (100K to 1M)300.77%95,885
Macro (1M and up)81.79%746,893

The 20 biggest lifestyle creators in the UAE

These are the largest accounts on the list, sorted by followers at our read. The biggest is محمد طارق Mohammed Tarek with 2,579,484 followers and a 0.33% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
محمد طارق Mohammed Tarek2.6M0.33%n/aComedy and lifestyle entertainment
Rana Nassour2.0M0.58%245Ktravel and lifestyle
Sherif - photographer milan - italy1.7M3.47%610KLifestyle and personal content
Sneha Rebecca / @srdubai1.3M1.39%n/aUAE lifestyle and local experiences
Zubair Sarookh1.2M24.95%1.7MLifestyle
Sherif Fayed شريف فايد1.2M0.28%n/aAutomotive lifestyle
The Mati's1.1M34.01%884KTravel and couple lifestyle
ᴀʟᴀᴀ & ᴏʟᴀ 🇦🇪1.1M2.18%n/aLifestyle entertainment
Aniqa Arsalan918K1.82%366KBeauty and lifestyle
dimaandchaza889K1.09%118KFamily and parenting lifestyle
Ritu Pamnani795K1.46%369KBeauty, fashion and lifestyle
Sabina Kleckova749K0.68%n/aAutomotive lifestyle
Noor Odeh -نور عوده657K0.61%n/aLifestyle and local events
Cherouk Cherif - شُرُوق شَرِيف638K1.57%369KLifestyle
زينة الشيخلي |Content CeatorZena Alshaikhly601K0.09%n/aLifestyle and community events
Mati ur Rehman558K0.06%7.6KPersonal lifestyle
Rawda Sheffa428K0.95%184KParenting and family lifestyle
Soso maher 🦋367K0.43%49.9KParenting and family lifestyle
Mohamed Hadary - محمد حضري367K0.86%n/aAutomotive lifestyle
Asmaa AlSawafiri 🦋329K0.55%112KFamily and lifestyle content

15 high-engagement lifestyle creators in the UAE with 10K to 100K followers

These are the 15 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 27 creators in that range is 1.30%, and 5 of these 15 reach at least twice that. We also left out 12 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
SANA ZUBAIR10.9K13.14%13.1KDubai lifestyle and café discovery
Aaina Sharma40.6K4.36%46.0KLifestyle and relatable commentary
Sheza Razzaqi50.1K2.99%54.9KFashion and lifestyle
Melda • lifestyle • content creator | Dubai12.3K2.67%7.3KLifestyle
🎀 ماما و بيرلا | أمومة تحكي فن 🎬10.1K2.64%1.8KBeauty and skincare lifestyle content
Anastasia Derban65.7K2.06%48.8KWellness and lifestyle
Nour KD48.9K2.05%75.9KLifestyle and motherhood
Amelu 👑79.7K1.30%72.5Kfashion and jewelry lifestyle
𝑻𝒐𝒐𝒃𝒂’𝒔 𝒅𝒊𝒂𝒓𝒚💗38.1K1.30%35.7KDubai food and lifestyle content
Najib Dubaisi11.0K1.25%1.7KLifestyle
Alexandra G | Dubai Mum Life | Content Creator20.2K0.53%4.3KLifestyle
Georgia Sophia | UGC Creator11.2K0.45%4.1KMotherhood and family lifestyle
@3ariii.ae43.4K0.44%29.4KDubai lifestyle and café discovery
Nehad Adel33.8K0.35%7.0KParenting and family lifestyle
Alsu Avanova | Dubai | Москва| influencer | model13.2K0.32%1.7KBeauty and lifestyle influencing

What lifestyle creators in the UAE post about

The most common profile category is Lifestyle, on 11 accounts (14% of those with a category), followed by Automotive lifestyle with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Lifestyle111.57%
Automotive lifestyle40.77%
Parenting and family lifestyle40.39%
Lifestyle and community events222.35%
Personal lifestyle23.28%
Fashion and lifestyle23.87%
Family lifestyle and entertainment20.49%
Dubai lifestyle and café discovery26.79%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names the UAE, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 54 of the 80 creators have one.
  5. These 80 creators were read between August 25, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Beauty influencers in the UAE, Fashion influencers in the UAE, Influencers in the UAE, Lifestyle influencers in Toronto, Lifestyle influencers in Indonesia, Lifestyle influencers in the Philippines. Related reading: Lifestyle influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more lifestyle creators in the UAE

This page lists 80 creators from one export. Search the UAE creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.