Fashion influencers in London: 38 Instagram creators, measured (2026)

This page lists 38 Instagram creators whose bio names London and who post mostly about fashion, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 29, 2026. The median creator here has 11,322 followers and an engagement rate of 2.86%, which is above the 2.56% median across the 65 lists in this series and ranks 16th of 65.

Fashion creators in London by follower count

Nano accounts (1K to 10K followers) are the largest group, at 18 of 38 creators, or 47%. Nano creators get the highest median engagement rate, 5.77%, against 1.87% for mid-tier creators, so a typical nano post draws 3.1 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 68,375 views, against 4,098 for nano creators.

The 20 biggest fashion creators in London

These are the largest accounts on the list, sorted by followers at our read. The biggest is Charlotte Olivia with 403,910 followers and a 1.56% engagement rate.

What fashion creators in London post about

The most common profile category is Fashion modeling, on 4 accounts (11% of those with a category), followed by Fashion and lifestyle with 3. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names London, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 27 of the 38 creators have one.
5. These 38 creators were read between August 25, 2026 and September 29, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in London, Food influencers in London, UK influencers on Instagram, NYC fashion influencers, Fashion influencers in Los Angeles, Micro fashion influencers on Instagram (10K to 100K followers). Related reading: Fashion influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more fashion creators in London

This page lists 38 creators from one export. Search London creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.