Mom influencers in the UK: 59 Instagram creators, measured (2026)

This page lists 59 Instagram creators whose bio names the UK and who post mostly about mom, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between September 1, 2026 and September 27, 2026. The median creator here has 18,413 followers and an engagement rate of 1.63%, which is below the 2.55% median across the 150 lists in this series and ranks 138th of 150.

Mom creators in the UK by follower count

Micro accounts (10K to 100K followers) are the largest group, at 35 of 59 creators, or 59%. Micro creators get the highest median engagement rate, 1.73%, against 1.35% for nano creators, so a typical micro post draws 28% more response per follower. Reach grows with size, and the median mid-tier creator's Reels get 64,504 views, against 1,028 for nano creators.

The 20 biggest mom creators in the UK

These are the largest accounts on the list, sorted by followers at our read. The biggest is Janelle McAloon | Nellesworld with 558,144 followers and a 6.38% engagement rate.

20 high-engagement mom creators in the UK with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 35 creators in that range is 1.73%, and 4 of these 20 reach at least twice that. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What mom creators in the UK post about

The most common profile category is Parenting and family lifestyle, on 12 accounts (20% of those with a category), followed by Family lifestyle with 7. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names the UK, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 55 of the 59 creators have one.
5. These 59 creators were read between September 1, 2026 and September 27, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Fitness influencers in the UK, Beauty influencers in the UK, Pet influencers in the UK, UK influencers on Instagram, Lifestyle influencers in the UK, Travel influencers in the UK. Related reading: Mom influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more mom creators in the UK

This page lists 59 creators from one export. Search the UK creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.