This page lists 31 Instagram creators whose bio names the Philippines and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 31, 2026 and September 27, 2026. The median creator here has 8,568 followers and an engagement rate of 5.43%, which is above the 2.55% median across the 150 lists in this series and ranks 2nd of 150.
31
Creators measured
8.6K
Median followers
5.43%
Median engagement rate
Beauty creators in the Philippines by follower count
Nano accounts (1K to 10K followers) are the largest group, at 17 of 31 creators, or 55%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 15.04%, against 2.94% for micro creators, so a typical nano post draws 5.1 times the response per follower.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 17 | 15.04% | 1,409 |
| Micro (10K to 100K) | 11 | 2.94% | 6,287 |
| Mid-tier (100K to 1M) | 3 | 2.95% | 187,061 |
The 20 biggest beauty creators in the Philippines
These are the largest accounts on the list, sorted by followers at our read. The biggest is Castillo Bataille with 445,117 followers and a 2.95% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Castillo Bataille | 445K | 2.95% | 345K | Hair styling |
| Lou Sanchez | 119K | 0.53% | 16.0K | Beauty |
| bianca ferro | 113K | 18.26% | 187K | beauty and fashion |
| Alexandra Krishna | 74.6K | 7.36% | n/a | Beauty pageantry and lifestyle |
| Jay Wee | 73.3K | 1.78% | 11.5K | Celebrity hair styling |
| Gerome Ray Jamison Sanoy | 50.2K | 0.06% | 2.4K | Skincare and aesthetic treatments |
| Anne Patricia Lorenzo | 43.5K | 1.86% | n/a | Beauty pageantry |
| Gery Penaso • Makeup Artist • Manila, Philippines | 34.6K | 0.75% | n/a | beauty and makeup artistry |
| Denniszon Aguilar | 30.5K | 4.83% | 10.2K | Hair styling |
| Bella Martinez | 26.5K | 3.23% | n/a | Beauty and skincare |
| 洪金燕 | 22.1K | 1.94% | 859 | Beauty and skincare |
| Allyson Hetland | 20.5K | 8.74% | n/a | Pageantry and beauty |
| Charieze Lianne ♡ | 13.1K | 2.94% | n/a | Beauty pageantry |
| Marian Arellano | 11.0K | 3.49% | n/a | Beauty pageantry |
| Janica Cleto l Makeup | 9.1K | 63.45% | n/a | Makeup artistry |
| Karina Ching 莊佩如 | 8.6K | 1.57% | 5.8K | Beauty and luxury lifestyle |
| Benedick Marasigan | 8.3K | 3.33% | 1.7K | Beauty and lifestyle |
| Charlie Manapat | 7.4K | 3.50% | n/a | Beauty and fashion photography |
| Makeup by Joys | 7.3K | 15.77% | n/a | Makeup Artist |
| caira | UGC | 3.8K | 6.08% | 1.4K | UGC beauty and personal care content |
What beauty creators in the Philippines post about
The most common profile category is Beauty pageantry, on 6 accounts (19% of those with a category), followed by Makeup artistry with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Beauty pageantry | 6 | 6.54% |
| Makeup artistry | 4 | 39.25% |
| Hair styling | 2 | 3.89% |
| Beauty and skincare | 2 | 2.58% |
| Pageantry and beauty | 2 | 24.35% |
| Beauty | 1 | 0.53% |
| beauty and fashion | 1 | 18.26% |
| Beauty pageantry and lifestyle | 1 | 7.36% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names the Philippines, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 12 of the 31 creators have one.
- These 31 creators were read between August 31, 2026 and September 27, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
More creator lists
Lists built the same way: Filipino influencers on Instagram, Lifestyle influencers in the Philippines, Fashion influencers in the Philippines, Beauty influencers in India, Korean beauty influencers, Beauty influencers in Pakistan. Related reading: Beauty influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more beauty creators in the Philippines
This page lists 31 creators from one export. Search the Philippines creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.
