This page lists 129 Instagram creators whose bio names Sydney, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 19, 2026 and October 6, 2026. The median creator here has 13,846 followers and an engagement rate of 2.53%, which is below the 2.56% median across the 65 lists in this series and ranks 36th of 65.
129
Creators measured
13.8K
Median followers
2.53%
Median engagement rate
Creators in Sydney by follower count
Micro accounts (10K to 100K followers) are the largest group, at 58 of 129 creators, or 45%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 5.06%, against 0.76% for mid-tier creators, so a typical nano post draws 6.7 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 29,837 views, against 3,155 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 55 | 5.06% | 3,155 |
| Micro (10K to 100K) | 58 | 1.24% | 8,514 |
| Mid-tier (100K to 1M) | 15 | 0.76% | 29,837 |
| Macro (1M and up) | 1 | 0.93% | n/a |
The 20 biggest creators in Sydney
These are the largest accounts on the list, sorted by followers at our read. The biggest is Wil Calabio • Photography with 1,074,671 followers and a 0.93% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Wil Calabio • Photography | 1.1M | 0.93% | n/a | Photographer |
| Alex ‘Moses’ Kotevski | 537K | 0.32% | n/a | Filmmaking and cinematography |
| Mary Politis | 416K | 1.39% | 91.9K | Food and recipe creation |
| Christian Betzmann | Luxury Travel Creator | 275K | 0.39% | 22.3K | Luxury travel |
| Matteo Pizzasinger | Sydney 🇦🇺 | 228K | 0.76% | 27.0K | Pizza and Italian food content |
| Tara Chandra | 215K | 6.91% | n/a | Digital creator |
| MISTAH CEE | 212K | 1.18% | n/a | Reel creator |
| SYDNEY FOOD BOY // KEV | 203K | 0.63% | 48.1K | Sydney food and local food culture |
| Chester See | 203K | 0.46% | 21.6K | Sydney food and local events |
| Heath Thorpe | 171K | 2.92% | n/a | automotive lifestyle |
| Clementina B Mazzanti | 151K | 3.89% | 42.2K | Fashion and activewear |
| Alaura | 136K | 1.99% | 29.8K | Personal lifestyle |
| Hamze Taha | 127K | 0.30% | 15.8K | Food and beverage events |
| Food Inbox 🍜 Kat and Alex | 123K | 0.56% | n/a | Digital creator |
| Rosamaria’s Mum | 104K | 1.37% | 110K | Motherhood and family lifestyle |
| Sydney Chronicles | Travel, Lifestyle & Directory | 104K | 0.23% | n/a | Digital creator |
| Nico Perez Catering & Content creation | 92.8K | 0.38% | 6.2K | Wood-fired barbecue and outdoor cooking |
| L O R R A I N E • E L L I O T T | 88.0K | 0.56% | n/a | Public figure |
| Ron Mushoul | 81.7K | 0.14% | 7.4K | Food and dining |
| Juhye Ryu | 류주혜 | 79.1K | 0.96% | 52.4K | Personal blog |
Search 180M+ creators by niche, audience and engagement.
Search sydney creators20 high-engagement creators in Sydney with 10K to 100K followers
These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 58 creators in that range is 1.24%, and 9 of these 20 reach at least twice that. We also left out 28 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| SARG A POUTOA | 23.0K | 13.27% | 29.4K | Food and dining |
| Mia Langley | 12.4K | 11.88% | 37.0K | Lifestyle |
| KARLY SLATER | 16.0K | 11.67% | 9.6K | Fitness fashion and activewear |
| MARK EAZY - Sneaker Artist & Colourway Designer | 17.6K | 10.07% | 22.3K | Sneaker customization and colourway design |
| Marlene Jaasund | Travel, Wellness & Momlife | 66.3K | 9.69% | 116K | Travel, wellness and motherhood lifestyle |
| Tom Mclackland | 20.9K | 6.08% | 50.2K | Australian lifestyle |
| BY JOSH | 13.8K | 5.37% | 17.4K | Hair styling |
| MIA LANGLEY HAIR SYDNEY BLONDE SPECIALIST EDUCATOR | 22.6K | 3.60% | 16.0K | hair styling and color |
| Suela | 32.6K | 3.55% | 19.3K | Beauty and lifestyle |
| Adrian Kwa | 11.0K | 2.19% | 3.2K | food and culinary travel |
| Hidden Gems Mum | Eat • Explore • Experience | 10.5K | 1.88% | 4.9K | Local food and lifestyle discovery |
| Smut Girl 💫 | Bookstagram | 14.4K | 1.40% | 2.5K | Books and reading |
| Michael Ohannes | 43.7K | 1.33% | 5.6K | Food and local dining |
| Janice Fung | Sydney Food Vlogs | 34.2K | 1.32% | 20.1K | Food and dining |
| Alhana Friend - Hunter an Charlie | 62.7K | 1.20% | 18.6K | family lifestyle |
| Hoju Cooper 호주 쿠퍼 | 50.3K | 1.14% | 23.4K | Reel creator |
| EMILY HEARN | Women’s Coach | 57.1K | 1.11% | 9.6K | women's fitness coaching |
| Fiona Ho 🤎 | 18.5K | 1.08% | 2.8K | lifestyle |
| What's On | Your Guide to Sydney | 27.3K | 1.01% | 27.8K | Sydney food, events and local lifestyle |
| Samantha Rose Andison | 25.5K | 0.95% | 5.7K | luxury lifestyle |
What creators in Sydney post about
The most common profile category is Digital creator, on 15 accounts (12% of those with a category), followed by Personal blog with 6. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Digital creator | 15 | 2.97% |
| Personal blog | 6 | 2.29% |
| Food and dining | 5 | 1.42% |
| Books and reading | 4 | 1.59% |
| Lifestyle | 4 | 7.43% |
| Photographer | 3 | 0.93% |
| Blogger | 3 | 1.43% |
| Reel creator | 2 | 1.16% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names Sydney, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 69 of the 129 creators have one.
- These 129 creators were read between August 19, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search sydney creatorsMore creator lists
Lists built the same way: Australian influencers on Instagram, Influencers in Melbourne, Influencers in Paris, Influencers in South Africa, Influencers in Vancouver, Influencers in Las Vegas. Related reading: Average Instagram followers, Influencer rates 2026. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more creators in Sydney
This page lists 129 creators from one export. Search Sydney creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

