Blog Creator discovery Guide

Influencers in Sydney: 129 Instagram creators with measured engagement (2026)

129 Instagram creators whose bio names Sydney, each with followers, engagement rate and Reel views we measured. The median one has 13.8K followers and a 2.53% engagement rate.

This page lists 129 Instagram creators whose bio names Sydney, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 19, 2026 and October 6, 2026. The median creator here has 13,846 followers and an engagement rate of 2.53%, which is below the 2.56% median across the 65 lists in this series and ranks 36th of 65.

129

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

13.8K

Median followers

Half of the creators on this page have more, half fewer.

2.53%

Median engagement rate

Average likes plus comments per post, divided by followers.

Creators in Sydney by follower count

Micro accounts (10K to 100K followers) are the largest group, at 58 of 129 creators, or 45%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 5.06%, against 0.76% for mid-tier creators, so a typical nano post draws 6.7 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 29,837 views, against 3,155 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)555.06%3,155
Micro (10K to 100K)581.24%8,514
Mid-tier (100K to 1M)150.76%29,837
Macro (1M and up)10.93%n/a

The 20 biggest creators in Sydney

These are the largest accounts on the list, sorted by followers at our read. The biggest is Wil Calabio • Photography with 1,074,671 followers and a 0.93% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Wil Calabio • Photography1.1M0.93%n/aPhotographer
Alex ‘Moses’ Kotevski537K0.32%n/aFilmmaking and cinematography
Mary Politis416K1.39%91.9KFood and recipe creation
Christian Betzmann | Luxury Travel Creator275K0.39%22.3KLuxury travel
Matteo Pizzasinger | Sydney 🇦🇺228K0.76%27.0KPizza and Italian food content
Tara Chandra215K6.91%n/aDigital creator
MISTAH CEE212K1.18%n/aReel creator
SYDNEY FOOD BOY // KEV203K0.63%48.1KSydney food and local food culture
Chester See203K0.46%21.6KSydney food and local events
Heath Thorpe171K2.92%n/aautomotive lifestyle
Clementina B Mazzanti151K3.89%42.2KFashion and activewear
Alaura136K1.99%29.8KPersonal lifestyle
Hamze Taha127K0.30%15.8KFood and beverage events
Food Inbox 🍜 Kat and Alex123K0.56%n/aDigital creator
Rosamaria’s Mum104K1.37%110KMotherhood and family lifestyle
Sydney Chronicles | Travel, Lifestyle & Directory104K0.23%n/aDigital creator
Nico Perez Catering & Content creation92.8K0.38%6.2KWood-fired barbecue and outdoor cooking
L O R R A I N E • E L L I O T T88.0K0.56%n/aPublic figure
Ron Mushoul81.7K0.14%7.4KFood and dining
Juhye Ryu | 류주혜79.1K0.96%52.4KPersonal blog

20 high-engagement creators in Sydney with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 58 creators in that range is 1.24%, and 9 of these 20 reach at least twice that. We also left out 28 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
SARG A POUTOA23.0K13.27%29.4KFood and dining
Mia Langley12.4K11.88%37.0KLifestyle
KARLY SLATER16.0K11.67%9.6KFitness fashion and activewear
MARK EAZY - Sneaker Artist & Colourway Designer17.6K10.07%22.3KSneaker customization and colourway design
Marlene Jaasund | Travel, Wellness & Momlife66.3K9.69%116KTravel, wellness and motherhood lifestyle
Tom Mclackland20.9K6.08%50.2KAustralian lifestyle
BY JOSH13.8K5.37%17.4KHair styling
MIA LANGLEY HAIR SYDNEY BLONDE SPECIALIST EDUCATOR22.6K3.60%16.0Khair styling and color
Suela32.6K3.55%19.3KBeauty and lifestyle
Adrian Kwa11.0K2.19%3.2Kfood and culinary travel
Hidden Gems Mum | Eat • Explore • Experience10.5K1.88%4.9KLocal food and lifestyle discovery
Smut Girl 💫 | Bookstagram14.4K1.40%2.5KBooks and reading
Michael Ohannes43.7K1.33%5.6KFood and local dining
Janice Fung | Sydney Food Vlogs34.2K1.32%20.1KFood and dining
Alhana Friend - Hunter an Charlie62.7K1.20%18.6Kfamily lifestyle
Hoju Cooper 호주 쿠퍼50.3K1.14%23.4KReel creator
EMILY HEARN | Women’s Coach57.1K1.11%9.6Kwomen's fitness coaching
Fiona Ho 🤎18.5K1.08%2.8Klifestyle
What's On | Your Guide to Sydney27.3K1.01%27.8KSydney food, events and local lifestyle
Samantha Rose Andison25.5K0.95%5.7Kluxury lifestyle

What creators in Sydney post about

The most common profile category is Digital creator, on 15 accounts (12% of those with a category), followed by Personal blog with 6. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Digital creator152.97%
Personal blog62.29%
Food and dining51.42%
Books and reading41.59%
Lifestyle47.43%
Photographer30.93%
Blogger31.43%
Reel creator21.16%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names Sydney, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 69 of the 129 creators have one.
  5. These 129 creators were read between August 19, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Australian influencers on Instagram, Influencers in Melbourne, Influencers in Paris, Influencers in South Africa, Influencers in Vancouver, Influencers in Las Vegas. Related reading: Average Instagram followers, Influencer rates 2026. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more creators in Sydney

This page lists 129 creators from one export. Search Sydney creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.