This page lists 35 Instagram creators whose bio names New York City and who post mostly about book, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 23, 2026 and September 14, 2026. The median creator here has 13,340 followers and an engagement rate of 2.85%, which is above the 2.55% median across the 150 lists in this series and ranks 41st of 150.
35
Creators measured
13.3K
Median followers
2.85%
Median engagement rate
Book creators in New York City by follower count
Micro accounts (10K to 100K followers) are the largest group, at 18 of 35 creators, or 51%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 3.97%, against 2.25% for micro creators, so a typical nano post draws 76% more response per follower. Reach grows with size, and the median micro creator's Reels get 6,293 views, against 720 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 13 | 3.97% | 720 |
| Micro (10K to 100K) | 18 | 2.25% | 6,293 |
| Mid-tier (100K to 1M) | 4 | 3.38% | 21,647 |
The 20 biggest book creators in New York City
These are the largest accounts on the list, sorted by followers at our read. The biggest is The Fanboy Fighter with 159,253 followers and a 2.32% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| The Fanboy Fighter | 159K | 2.32% | 19.0K | Comic book and pop-culture fandom |
| Mack | 139K | 9.71% | 50.9K | Books and reading |
| Clayton Crain | 127K | 1.27% | 21.6K | Comic book art |
| Chelsea Curto | 104K | 4.43% | n/a | Romance fiction author |
| Barbara A. Butcher | 81.1K | 5.99% | 161K | Author |
| S.J. Tilly | 71.8K | 0.86% | n/a | Author |
| Olivia Rose Darling πΉ | 49.7K | 2.58% | 11.0K | Author / book publishing |
| Rachel Schneider | Fantasy Romance Author | 48.9K | 5.34% | n/a | Fantasy romance author |
| Jaymin Eve | 43.5K | 1.20% | 8.9K | Paranormal romance author |
| Rebecca Serle | 39.8K | 1.41% | n/a | Author and book publishing |
| Bruna Blank | 29.7K | 3.14% | 8.9K | Literature and author interviews |
| Yashica Dutt | 26.6K | 12.52% | 44.5K | Author |
| Lisa Gardner | 25.6K | 0.83% | 4.0K | Crime and thriller author |
| Jordan Hernandez.Bookstagram | 25.0K | 1.11% | 4.7K | Books and literature |
| Lexie Axon | 18.0K | 3.35% | 4.3K | Fantasy romance author |
| Casey Bee ο½Bookstagram | 16.1K | 1.92% | 7.9K | Books and reading |
| krystal lang | 14.7K | 1.21% | 1.8K | Books and reading community |
| π¨πππππ β© π΅ππͺ π©πππ π³ππππ | 13.3K | 1.19% | 2.1K | Books and reading |
| Mariah Plunkett | 13.1K | 4.55% | n/a | Book-inspired baking and food content |
| Elise Carlin | 13.0K | 11.66% | 13.8K | Books and reading |
What book creators in New York City post about
The most common profile category is Books and reading, on 6 accounts (17% of those with a category), followed by Author with 3. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Books and reading | 6 | 4.17% |
| Author | 3 | 5.99% |
| Fantasy romance author | 2 | 4.34% |
| Books and literature | 2 | 3.98% |
| Writer | 2 | 3.71% |
| Comic book and pop-culture fandom | 1 | 2.32% |
| Comic book art | 1 | 1.27% |
| Romance fiction author | 1 | 4.43% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names New York City, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 27 of the 35 creators have one.
- These 35 creators were read between August 23, 2026 and September 14, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
More creator lists
Lists built the same way: Beauty influencers in New York, NYC food influencers, NYC fashion influencers, Lifestyle influencers in New York, Travel influencers in New York, Influencers in the US. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more book creators in New York City
This page lists 35 creators from one export. Search New York City creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.
