Blog Creator discovery Guide

NYC fashion influencers: 129 New York Instagram creators, measured (2026)

129 Instagram creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 52.6K followers and a 2.83% engagement rate.

This page lists 129 Instagram creators whose bio names New York City and who post mostly about fashion, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 30, 2026. The median creator here has 52,579 followers and an engagement rate of 2.83%, which is above the 2.56% median across the 30 lists in this series and ranks 7th of 30.

129

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

52.6K

Median followers

Half of the creators on this page have more, half fewer.

2.83%

Median engagement rate

Average likes plus comments per post, divided by followers.

Fashion creators in New York City by follower count

Micro accounts (10K to 100K followers) are the largest group, at 54 of 129 creators, or 42%. Nano creators get the highest median engagement rate, 6.62%, against 1.42% for mid-tier creators, so a typical nano post draws 4.7 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 46,284 views, against 2,958 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)296.62%2,958
Micro (10K to 100K)543.48%17,136
Mid-tier (100K to 1M)431.42%46,284
Macro (1M and up)30.20%18,606

The 20 biggest fashion creators in New York City

These are the largest accounts on the list, sorted by followers at our read. The biggest is MiG Arogan with 10,394,431 followers and a 4.47% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
MiG Arogan10M4.47%n/aLuxury lifestyle
Mickael Marabou1.8M0.20%20.3KCaribbean cultural events and community advocacy
JAVIER THE JEWELER1.2M0.02%17.0KJewelry and luxury accessories
Kylan Olivia Darnell590K1.77%68.1Ksports media and reporting
jac⭐️🐀🩰🥞💕587K2.83%126KFashion
Eric Jeng524K7.54%147KMental health storytelling and education
Mark O’Brien Real Estate503K0.28%34.5Kreal estate
Isabel467K0.96%153KFashion, beauty and lifestyle
Alex Schor453K0.41%n/aJewish identity and culture
Jalonda Hill433K0.21%49.5KLifestyle and wellness
Helena Glazer Hodne430K0.52%49.3KFashion and lifestyle
@brownstoneboys398K0.86%79.1KInterior design and home renovation
Senada K. Ceka / Educator395K1.63%82.8KBridal hair styling
Brian Sacawa369K0.28%34.1KMenswear and bespoke tailoring
Sixtine336K2.08%62.0Kfashion
Shameeka Rosario333K0.67%7.9KBeauty and lifestyle
Wesley Breed316K4.77%116Kautomotive
Kate McGuire292K1.04%47.7KVintage fashion
Daryna Shumska ♡289K0.92%57.3KBeauty and wellness lifestyle
🦝Hi im Emmett🦝267K1.76%29.9KHair styling

20 high-engagement fashion creators in New York City with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 54 creators in that range is 3.48%, and 8 of these 20 reach at least twice that. We also left out 12 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
MAKINNA15.4K51.13%22.0KEntertainment journalism and red-carpet media
TRINITY34.7K42.97%76.8KDigital art and illustration
Liv10.3K23.17%10.7KFashion and lifestyle
⛓ 𝕱𝖆𝖓𝖌𝖘 ⛓14.2K11.21%19.6KLGBTQ+ community events
DEV ROONEY10.4K10.14%6.4KJewelry design
🤐🎲🇩🇴11.1K7.82%17.5KMusic and nightlife
Trevor Franklin96.6K7.73%14.2KFitness and activewear lifestyle
Melizza66.6K6.98%41.7KDisney-inspired fashion and lifestyle
Daniel Dana97.9K6.57%101KSocial media and pop-culture interview content
Hair By Susy70.8K6.01%35.3KHair styling
hannie 326.4K5.73%27.8KLifestyle
Tehmeena Afzal16.9K5.66%30.3Klifestyle
DeAndre Glover23.3K4.71%18.3KGolf and sports lifestyle
Patience52.6K4.62%241KLifestyle and festival content creation
jake musser72.6K4.45%52.1KWatches and menswear lifestyle
BANGA🦋🎲12.3K4.20%5.6Kfashion and lifestyle
Cait Kreutz57.4K4.03%25.7KFashion and lifestyle
chimsom | beauty & fashion creator 🇬🇧16.5K3.52%3.0KFashion and lifestyle
asa cameron87.9K3.44%8.1KFashion and lifestyle
Maitreyi Tiwari94.9K3.14%24.8KFashion and lifestyle

What fashion creators in New York City post about

The most common profile category is Fashion and lifestyle, on 13 accounts (10% of those with a category), followed by Lifestyle with 7. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Fashion and lifestyle133.52%
Lifestyle75.73%
Fashion51.22%
Hair styling35.81%
Fashion modeling36.62%
fashion27.63%
Beauty and lifestyle20.67%
fashion and lifestyle22.49%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names New York City, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 106 of the 129 creators have one.
  5. These 129 creators were read between August 25, 2026 and September 30, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in Los Angeles, Influencers in Chicago, Influencers in Miami, NYC food influencers, Influencers in San Francisco. Related reading: Fashion influencers on Instagram, NYC influencers. For hand-picked lists with a recent post per creator, see micro and nano influencers.

Find more fashion creators in New York City

This page lists 129 creators from one export. Search New York City creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.