Lifestyle influencers in New York: 155 Instagram creators, measured (2026)

This page lists 155 Instagram creators whose bio names New York City and who post mostly about lifestyle, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and October 6, 2026. The median creator here has 32,200 followers and an engagement rate of 2.84%, which is above the 2.55% median across the 150 lists in this series and ranks 45th of 150.

Lifestyle creators in New York City by follower count

Micro accounts (10K to 100K followers) are the largest group, at 68 of 155 creators, or 44%. Among tiers with 5 or more creators, nano creators get the highest median engagement rate, 6.38%, against 1.42% for mid-tier creators, so a typical nano post draws 4.5 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 49,287 views, against 3,471 for nano creators.

The 20 biggest lifestyle creators in New York City

These are the largest accounts on the list, sorted by followers at our read. The biggest is MiG Arogan with 10,394,431 followers and a 4.47% engagement rate.

20 high-engagement lifestyle creators in New York City with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 68 creators in that range is 2.65%, and 15 of these 20 reach at least twice that. We left out one creator whose average post got more likes and comments than the account has followers, because one viral post sets that average. We also left out 5 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

What lifestyle creators in New York City post about

The most common profile category is Lifestyle, on 14 accounts (9% of those with a category), followed by Fashion and lifestyle with 13. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names New York City, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 141 of the 155 creators have one.
5. These 155 creators were read between August 25, 2026 and October 6, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Travel influencers in New York, Book influencers in New York, Beauty influencers in New York, NYC food influencers, NYC fashion influencers, Influencers in the US. Related reading: Lifestyle influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more lifestyle creators in New York City

This page lists 155 creators from one export. Search New York City creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.