Creator management Guide
Write a creator brief that leaves room for judgment
Separate required facts, creative choices, prohibited claims and review criteria in a creator brief, with a complete hypothetical YouTube sponsorship example.
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Disclosure
Ad disclosure on each platform: Instagram's paid partnership label, TikTok's commercial content setting, YouTube's paid promotion flag, and the wording for gifted and affiliate posts.
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- TikTokReference Use TikTok's commercial content disclosure setting Choose the right TikTok commercial disclosure label, add a clear video disclosure, and review U.S. or UK guidance before you publish a sponsored post.
- Affiliate marketingReference Give affiliates product facts without scripting every recommendation Build an affiliate resource pack with product evidence, claim limits, assets, offer details, and disclosure guidance while leaving room for creator judgment.
- Creator outreachReference Invite a creator to receive a gift without implying an obligation Write a creator gifting invitation that states whether posting is optional. Use two email examples to separate a gift from a product-for-content offer.
- Affiliate marketingReference Onboard a creator affiliate before the first link goes live Give creator affiliates a seven-part onboarding checklist covering links, claims, disclosures, support and payouts, plus a welcome message and receipt record.
- BeautyReference Plan a beauty routine video with several products Plan a multi-product beauty video with one sponsor. Use a storyboard to disclose relationships, verify application order and remove unsupported combination claims.
- InstagramReference Use Instagram's paid partnership label correctly Check when Instagram requires the paid partnership label, how to confirm eligibility and brand approval, and where U.S. disclosure duties go further.
- YouTubeReference Use YouTube paid promotion disclosures Declare paid promotion in YouTube Studio, place spoken and visible disclosures, and check US FTC guidance with a dated pre-publication checklist.
- Influencer seedingReference Write a packing insert that does not promise a paid deal Use two creator package insert templates to share product facts, support contacts and optional posting details without implying a paid partnership or a deadline.
