Instagram Guide
Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026)
A post with hashtags gets 1.04x the likes and comments of the same account's posts without them on Instagram, and 1.10x on TikTok.
Blog Tag
Influencer marketing statistics
5 articles are tagged Influencer marketing statistics: 5 data studies from Virev's creator database. Start with "Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026)".
5 articles
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- Campaign measurementGuide How much do influencers make? The median creator with brand deals earns $3,900 a year (2026 study) We counted the sponsored posts of 49,185 Instagram and 46,620 TikTok creators over a year and priced each one at published rates. 83% of Instagram creators posted no paid content. The median creator with deals earns about $3,900 a year from sponsored posts; the top 1% start at $253,000. With a CSV.
- YouTubeGuide How much does YouTube pay per view? A median $4.14 per 1,000 views (2026 data) 73 creators who showed their AdSense numbers got a median $4.14 per 1,000 long-form views. Shorts paid $0.18 per 1,000 since 2024. 226 linked figures from 92 YouTubers, Virev data on 10,595 channels, and a CSV.
- Campaign measurementGuide Influencer rates vs real reach: published prices cost $43 per 1,000 views (2026) Published influencer rates come to $43 per 1,000 views of a sponsored Instagram reel and $72 on TikTok, about twice what per-view deals pay. A 1K-10K creator's $110 post gets 2,949 views. 31,663 creators, with a CSV.
- InstagramGuide Do sponsored posts perform worse? We measured 175,104 Instagram posts (2026) Sponsored Instagram posts get 0.69x the likes and comments of the same creator's normal post, and about half for creators over 500K followers. Gifted posts get 0.94x. Data from 391,731 creators, with a CSV.
