This page lists 208 Instagram creators whose bio names the Philippines, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 20, 2026 and September 28, 2026. The median creator here has 12,619 followers and an engagement rate of 3.08%, which is above the 2.56% median across the 30 lists in this series and ranks 3rd of 30.
208
Creators measured
12.6K
Median followers
3.08%
Median engagement rate
Creators in Philippines by follower count
Nano accounts (1K to 10K followers) are the largest group, at 87 of 208 creators, or 42%. Nano creators get the highest median engagement rate, 5.54%, against 0.71% for macro creators, so a typical nano post draws 7.8 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 32,331 views, against 2,430 for nano creators.
| Followers | Creators | Median engagement rate | Median Reel views |
|---|---|---|---|
| Nano (1K to 10K) | 87 | 5.54% | 2,430 |
| Micro (10K to 100K) | 80 | 2.30% | 4,343 |
| Mid-tier (100K to 1M) | 32 | 1.56% | 32,331 |
| Macro (1M and up) | 9 | 0.71% | 127,232 |
The 20 biggest creators in Philippines
These are the largest accounts on the list, sorted by followers at our read. The biggest is Heart Evangelista with 16,657,242 followers and a 0.71% engagement rate.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Heart Evangelista | 17M | 0.71% | n/a | Artist |
| Jessy Mendiola - Manzano | 7.5M | 0.03% | 80.6K | Digital creator |
| Janine Gutierrez | 2.4M | 0.24% | n/a | Celebrity lifestyle and fashion |
| Gretchen | 2.2M | 0.24% | 171K | Media personality and lifestyle |
| RUFFA GUTIERREZ | 2.2M | 0.78% | n/a | Public figure |
| Iza Calzado Wintle | 1.8M | 0.27% | n/a | Entertainment and lifestyle |
| Adelaine Morin | 1.2M | 3.20% | n/a | Artist |
| WIDAD BELHAMRI | 1.1M | 15.51% | 2.2M | Blogger |
| Maria Katrina Halili | 1.1M | 1.01% | 83.7K | Celebrity lifestyle and family wellness |
| Kim Rodriguez | 995K | 0.32% | n/a | Actor |
| M A R V I N | 976K | 0.06% | 19.4K | Public figure |
| Kimpoy Feliciano | 953K | 0.21% | 80.3K | Fashion and lifestyle |
| Marlon Velasquez Jr. | 855K | 1.79% | 336K | Family travel and lifestyle |
| Shan Rizwan | 470K | 9.93% | 752K | Digital creator |
| Castillo Bataille | 445K | 2.95% | 345K | Hair styling |
| Crisha Johns Uy | 410K | 0.20% | n/a | Lifestyle and entertainment |
| Yllana Marie Aduana | 312K | 1.68% | n/a | Public figure |
| Jef Gaitan Fernandez | 306K | 0.08% | n/a | Actor |
| MIA VAN HAARLEM | 263K | 7.02% | 299K | Lifestyle |
| Kath and Gene | 239K | 1.59% | 86.9K | family and parenting |
Search 180M+ creators by niche, audience and engagement.
Search philippines creators20 high-engagement creators in Philippines with 10K to 100K followers
These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 80 creators in that range is 2.30%, and 8 of these 20 reach at least twice that. We also left out 38 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.
| Creator | Followers | Engagement rate | Median Reel views | Category |
|---|---|---|---|---|
| Jessica Dominique Villanueva | 10.5K | 32.18% | 26.5K | Athlete |
| claire | 16.6K | 32.14% | 6.6K | Fashion and lifestyle |
| Lauren Kim | 10.7K | 13.85% | 31.8K | Personal finance and lifestyle |
| Elio wrick | 44.8K | 10.78% | 73.8K | Personal lifestyle |
| Lara Liwanag | 57.5K | 8.43% | 24.7K | Fitness |
| Sol | 19.5K | 7.59% | 20.0K | Lifestyle |
| Denniszon Aguilar | 30.5K | 4.83% | 10.2K | Hair styling |
| π’πΆπ·ππΎππππΆ | 25.9K | 4.79% | 12.2K | fashion |
| Angelo Linco | 79.8K | 4.50% | 44.2K | Men's fashion |
| Marck Marasigan | 49.8K | 4.43% | 34.4K | fashion and lifestyle |
| angelu β» | 19.0K | 4.39% | 16.6K | Personal finance |
| Dr. Karlos Martinez Vetβ‘ | 42.6K | 4.05% | 5.9K | Veterinary medicine |
| Leah β Travel + UGC | 10.5K | 3.81% | 3.1K | Digital creator |
| Diane | 22.2K | 3.56% | 3.3K | Fashion and lifestyle |
| Sonny Cuerquez Jr. | 52.2K | 2.88% | 24.6K | Creator |
| Ericka Gaon | 46.9K | 2.60% | 46.1K | Personal lifestyle creator |
| Joanne So π΅π | 19.4K | 2.46% | 3.1K | Food and restaurant reviews |
| jm | 11.4K | 2.40% | 4.3K | Lifestyle and retail shopping |
| ζ΄ͺιη | 22.1K | 1.94% | 859 | Beauty and skincare |
| YEN | 21.4K | 1.83% | 15.1K | Lifestyle |
What creators in Philippines post about
The most common profile category is Digital creator, on 26 accounts (13% of those with a category), followed by Fashion and lifestyle with 10. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.
| Instagram category | Creators | Median engagement rate |
|---|---|---|
| Digital creator | 26 | 3.75% |
| Fashion and lifestyle | 10 | 2.78% |
| Lifestyle | 9 | 6.29% |
| Artist | 6 | 2.37% |
| Blogger | 6 | 5.66% |
| Beauty pageantry | 6 | 6.54% |
| Public figure | 4 | 1.23% |
| Athlete | 4 | 9.98% |
How we built this list
- We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
- A creator is on this page when their Instagram bio or display name names the Philippines, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
- The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
- Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 113 of the 208 creators have one.
- These 208 creators were read between August 20, 2026 and September 28, 2026, and follower counts move after that, so check the live profile before you send an offer.
- The page shows public profile numbers only, with no emails or phone numbers.
Search 180M+ creators by niche, audience and engagement.
Search philippines creatorsMore creator lists
Lists built the same way: Influencers in India, Influencers in Dubai, Pakistani influencers on Instagram, Beauty influencers in India, Influencers in Indonesia. Related reading: Average Instagram followers, Influencer rates 2026. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.
Find more creators in Philippines
This page lists 208 creators from one export. Search the Philippines creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.

