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Filipino influencers: 208 Instagram creators with measured engagement (2026)

208 Instagram creators whose bio names the Philippines, each with followers, engagement rate and Reel views we measured. The median one has 12.6K followers and a 3.08% engagement rate.

This page lists 208 Instagram creators whose bio names the Philippines, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 20, 2026 and September 28, 2026. The median creator here has 12,619 followers and an engagement rate of 3.08%, which is above the 2.56% median across the 30 lists in this series and ranks 3rd of 30.

208

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

12.6K

Median followers

Half of the creators on this page have more, half fewer.

3.08%

Median engagement rate

Average likes plus comments per post, divided by followers.

Creators in Philippines by follower count

Nano accounts (1K to 10K followers) are the largest group, at 87 of 208 creators, or 42%. Nano creators get the highest median engagement rate, 5.54%, against 0.71% for macro creators, so a typical nano post draws 7.8 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 32,331 views, against 2,430 for nano creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)875.54%2,430
Micro (10K to 100K)802.30%4,343
Mid-tier (100K to 1M)321.56%32,331
Macro (1M and up)90.71%127,232

The 20 biggest creators in Philippines

These are the largest accounts on the list, sorted by followers at our read. The biggest is Heart Evangelista with 16,657,242 followers and a 0.71% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Heart Evangelista17M0.71%n/aArtist
Jessy Mendiola - Manzano7.5M0.03%80.6KDigital creator
Janine Gutierrez2.4M0.24%n/aCelebrity lifestyle and fashion
Gretchen2.2M0.24%171KMedia personality and lifestyle
RUFFA GUTIERREZ2.2M0.78%n/aPublic figure
Iza Calzado Wintle1.8M0.27%n/aEntertainment and lifestyle
Adelaine Morin1.2M3.20%n/aArtist
WIDAD BELHAMRI1.1M15.51%2.2MBlogger
Maria Katrina Halili1.1M1.01%83.7KCelebrity lifestyle and family wellness
Kim Rodriguez995K0.32%n/aActor
M A R V I N976K0.06%19.4KPublic figure
Kimpoy Feliciano953K0.21%80.3KFashion and lifestyle
Marlon Velasquez Jr.855K1.79%336KFamily travel and lifestyle
Shan Rizwan470K9.93%752KDigital creator
Castillo Bataille445K2.95%345KHair styling
Crisha Johns Uy410K0.20%n/aLifestyle and entertainment
Yllana Marie Aduana312K1.68%n/aPublic figure
Jef Gaitan Fernandez306K0.08%n/aActor
MIA VAN HAARLEM263K7.02%299KLifestyle
Kath and Gene239K1.59%86.9Kfamily and parenting

20 high-engagement creators in Philippines with 10K to 100K followers

These are the 20 creators with 10,000 to 100,000 followers and the highest engagement rates on the list. The median across all 80 creators in that range is 2.30%, and 8 of these 20 reach at least twice that. We also left out 38 creators with no measured Reel views, or whose average likes and comments beat their median Reel views, since we could not check their rate against reach. A high rate can also come from comment prompts, so open a few recent posts before you reach out.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Jessica Dominique Villanueva10.5K32.18%26.5KAthlete
claire16.6K32.14%6.6KFashion and lifestyle
Lauren Kim10.7K13.85%31.8KPersonal finance and lifestyle
Elio wrick44.8K10.78%73.8KPersonal lifestyle
Lara Liwanag57.5K8.43%24.7KFitness
Sol19.5K7.59%20.0KLifestyle
Denniszon Aguilar30.5K4.83%10.2KHair styling
𝒒𝒢𝒷𝓇𝒾𝑒𝓁𝓁𝒢25.9K4.79%12.2Kfashion
Angelo Linco79.8K4.50%44.2KMen's fashion
Marck Marasigan49.8K4.43%34.4Kfashion and lifestyle
angelu ☻19.0K4.39%16.6KPersonal finance
Dr. Karlos Martinez Vet⚑42.6K4.05%5.9KVeterinary medicine
Leah ✈ Travel + UGC10.5K3.81%3.1KDigital creator
Diane22.2K3.56%3.3KFashion and lifestyle
Sonny Cuerquez Jr.52.2K2.88%24.6KCreator
Ericka Gaon46.9K2.60%46.1KPersonal lifestyle creator
Joanne So πŸ‡΅πŸ‡­19.4K2.46%3.1KFood and restaurant reviews
jm11.4K2.40%4.3KLifestyle and retail shopping
ζ΄ͺ金燕22.1K1.94%859Beauty and skincare
YEN21.4K1.83%15.1KLifestyle

What creators in Philippines post about

The most common profile category is Digital creator, on 26 accounts (13% of those with a category), followed by Fashion and lifestyle with 10. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Digital creator263.75%
Fashion and lifestyle102.78%
Lifestyle96.29%
Artist62.37%
Blogger65.66%
Beauty pageantry66.54%
Public figure41.23%
Athlete49.98%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names the Philippines, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 113 of the 208 creators have one.
  5. These 208 creators were read between August 20, 2026 and September 28, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in India, Influencers in Dubai, Pakistani influencers on Instagram, Beauty influencers in India, Influencers in Indonesia. Related reading: Average Instagram followers, Influencer rates 2026. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more creators in Philippines

This page lists 208 creators from one export. Search the Philippines creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.