Korean beauty influencers: 45 Instagram creators in Korea, measured (2026)

This page lists 45 Instagram creators whose bio names Korea and who post mostly about beauty, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 23, 2026 and September 29, 2026. The median creator here has 10,450 followers and an engagement rate of 1.74%, which is below the 2.56% median across the 65 lists in this series and ranks 61st of 65.

Beauty creators in Korea by follower count

Nano accounts (1K to 10K followers) are the largest group, at 22 of 45 creators, or 49%. Micro creators get the highest median engagement rate, 2.56%, against 0.72% for mid-tier creators, so a typical micro post draws 3.6 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 59,752 views, against 2,000 for nano creators.

The 20 biggest beauty creators in Korea

These are the largest accounts on the list, sorted by followers at our read. The biggest is Talita Oliveira with 976,908 followers and a 0.78% engagement rate.

What beauty creators in Korea post about

The most common profile category is Health/beauty, on 12 accounts (27% of those with a category), followed by beauty with 4. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

How we built this list

1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
2. A creator is on this page when their Instagram bio or display name names Korea, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 37 of the 45 creators have one.
5. These 45 creators were read between August 23, 2026 and September 29, 2026, and follower counts move after that, so check the live profile before you send an offer.
6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Beauty influencers in Pakistan, Beauty influencers in Dubai, Beauty influencers in India, Micro beauty influencers on Instagram (10K to 100K followers), Influencers in India, Filipino influencers on Instagram. Related reading: Beauty influencers on Instagram, Korean influencers. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more beauty creators in Korea

This page lists 45 creators from one export. Search Korea creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.