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Fashion influencers in Germany: 30 Instagram creators, measured (2026)

30 Instagram fashion creators whose bio names Germany, each with followers, engagement rate and Reel views we measured. The median one has 39.2K followers and a 3.46% engagement rate.

This page lists 30 Instagram creators whose bio names Germany and who post mostly about fashion, with the follower count, engagement rate and median Reel views we measured for each one. Virev's crawler read their profiles and recent posts between August 25, 2026 and September 28, 2026. The median creator here has 39,219 followers and an engagement rate of 3.46%, which is above the 2.55% median across the 150 lists in this series and ranks 18th of 150.

30

Creators measured

Individual Instagram creators with 1,000+ followers and 6+ recent posts.

39.2K

Median followers

Half of the creators on this page have more, half fewer.

3.46%

Median engagement rate

Average likes plus comments per post, divided by followers.

Fashion creators in Germany by follower count

Micro accounts (10K to 100K followers) are the largest group, at 17 of 30 creators, or 57%. Nano creators get the highest median engagement rate, 8.93%, against 1.85% for mid-tier creators, so a typical nano post draws 4.8 times the response per follower. Reach grows with size, and the median mid-tier creator's Reels get 112,076 views, against 21,617 for micro creators.

FollowersCreatorsMedian engagement rateMedian Reel views
Nano (1K to 10K)68.93%4,603
Micro (10K to 100K)173.76%21,617
Mid-tier (100K to 1M)71.85%112,076

The 20 biggest fashion creators in Germany

These are the largest accounts on the list, sorted by followers at our read. The biggest is Samuel with 944,851 followers and a 2.55% engagement rate.

CreatorFollowersEngagement rateMedian Reel viewsCategory
Samuel945K2.55%1.6MLifestyle
Anica Zimmermann472K1.65%131KFitness and lifestyle
Nadia Fi Almania217K2.16%193KMoroccan lifestyle
𝗢𝗡𝗞𝗘𝗟 𝗕𝗔𝗡𝗝𝗢𝗨198K0.63%48.4KFatherhood and family lifestyle
Marie Bernal163K0.21%47.1Kbridal fashion and lifestyle
𝐀𝐥𝐢𝐜𝐢𝐚148K2.16%93.2KLifestyle
Jean-Claude Mpassy110K1.85%n/aLuxury lifestyle and watch content
Alex & YuYu99.9K1.63%8.9KLifestyle and visual trend content
nicolò tresoldi86.8K24.25%n/aFootball and athlete lifestyle
Svenja Theißen81.1K1.72%41.0KFashion and lifestyle
Tony Eberhardt79.3K2.29%66.4Kfashion and entertainment
Laura Röhrig58.5K4.80%114KLifestyle and sportswear
Anna-Sofia49.0K2.35%22.1KFashion and modeling
Samsuperman °❀⋆.ೃ࿔*:・48.4K3.06%n/aJapanese fashion and kawaii style
Ibo44.9K4.85%161KFashion modeling
ROBIN RATH33.5K13.51%3.8KMenswear and fashion lifestyle
OG Pav aka Dr. Tre 🛹31.5K0.49%7.8KMen's streetwear and lifestyle
Bianca30.5K1.99%21.1KLifestyle
Dominique Boniecki23.1K4.63%39.0KLifestyle and television presenter content
Jill Deimel17.5K3.76%18.4KFashion and entertainment

What fashion creators in Germany post about

The most common profile category is Lifestyle, on 4 accounts (13% of those with a category), followed by Fashion modeling with 2. The category is the one the creator or Virev's profile reader set, so treat it as a starting filter.

Instagram categoryCreatorsMedian engagement rate
Lifestyle42.35%
Fashion modeling24.71%
Fitness and lifestyle11.65%
Moroccan lifestyle12.16%
Fatherhood and family lifestyle10.63%
bridal fashion and lifestyle10.21%
Luxury lifestyle and watch content11.85%
Lifestyle and visual trend content11.63%

How we built this list

  1. We started from 39,669 individual Instagram creators with at least 1,000 followers and 6 measured posts, read by Virev's crawler between August 18 and October 7, 2026. Brands, media pages and businesses are not on the list.
  2. A creator is on this page when their Instagram bio or display name names Germany, such as a city, a region or a flag, and the country in their Virev profile does not name another country. We removed accounts that name the place only inside another account's handle, an email address, or a team or event name, such as a baseball club or a marathon.
  3. The engagement rate is average likes plus comments on the 6 to 12 most recent feed posts, divided by followers at the read.
  4. Median Reel views is the median play count of the creator's last 12 Reels, and it shows n/a when fewer than 3 Reels had a play count. 24 of the 30 creators have one.
  5. These 30 creators were read between August 25, 2026 and September 28, 2026, and follower counts move after that, so check the live profile before you send an offer.
  6. The page shows public profile numbers only, with no emails or phone numbers.

More creator lists

Lists built the same way: Influencers in Germany, Lifestyle influencers in Germany, NYC fashion influencers, Fashion influencers in Los Angeles, Fashion influencers in London, Fashion influencers in India. Related reading: Fashion influencers on Instagram. For hand-picked lists with a recent post per creator, see influencers in NYC and micro and nano influencers.

Find more fashion creators in Germany

This page lists 30 creators from one export. Search Germany creators in Virev to filter 180M+ creator profiles by niche, follower count and engagement, and to see each creator's recent posts.