Korean influencers: 36 Instagram creators in Korea, measured (2026)

These are 36 Instagram creators who live and post in South Korea, from 2,700 followers to 2.1 million. Each one comes with numbers from posts we measured: followers, the engagement rate of a typical post, how often they post, and a recent post you can open. We picked them from 2,678 Korean creators that Virev's crawler tracks, then opened every profile in a browser on October 2, 2026.

Search for "Korean influencers" and the top lists are K-pop idols. Feedspot's list opens with Jennie (89.4M followers) and Rosé (83.1M), and Favikon's top 20 is all idols and groups. A brand cannot book BTS for a cushion compact. The lists also stop at follower counts: no engagement rate, no example post, and no word on how Korean creators label ads. This list covers creators a brand can work with, from nano to macro, and ends with the disclosure rules a foreign brand has to follow in Korea and Japan.

The engagement rate in this article is the typical-post rate: likes plus comments on the creator's median post out of the 12 most recent, divided by followers. One viral reel does not move it. Run any other account through the same math with our Instagram engagement rate calculator.

Macro creators in Korea (500K+ followers)

Macro creators in Korea are TV and stage names as often as they are full-time creators: a cheerleader, a dancer from a Mnet show, a couple channel. The median Korean macro creator's typical post reaches 1.06% of followers, almost twice the 0.56% we measured for macro creators in other markets.

Kim Goeun (@goxnniee)

1.5M followers, typical post 6.2%, 2.4 posts a week. Daily outfits, cafe trips, a summer shopping run in Fukuoka, and an Olive Young sale list linked from her bio. Her typical post gets more than 91,000 likes and comments, a rate most macro accounts never reach.

Example: Fukuoka shopping, first time, Aug 24, 63,783 likes and 123 comments. Fits: Fashion and bag brands, Olive Young beauty launches and Japan travel. Her post with the Paid partnership label for a Stand Oil bag got 107% of her normal unsponsored post.

Lee Da-hye (@le_dahye)

2.1M followers, typical post 5.3%, 3.0 posts a week. A Korean cheerleader whose captions switch between Korean and traditional Chinese. Her reels are cheer dance clips; her carousels tie in Taiwanese brands such as the tea chain Chatime.

Example: A cup outing with a Chatime offer for fans, Aug 16, 119,040 likes and 294 comments. Fits: Brands that want reach in Taiwan and Korea from one creator. Captions for Taiwan posts are in Chinese, so plan the disclosure in both languages.

Kang So Yeon (@kangsoyeon__)

1.5M followers, typical post 0.7%, 1.5 posts a week. A Seoul wellness creator with golf, tennis and running posts, many captions in English. She works with Wilson, TaylorMade, Shokz, Salomon and Maui Jim. She went from 1.5M followers at our read to 2M on October 2.

Example: Running ritual session with Salomon Korea, Aug 22, 11,423 likes and 79 comments. Fits: Global sports and outdoor brands. She already writes English captions and marks them #Ad, which fits a brand that wants one post for Korea and abroad.

Enjoy Couple (@enjoycouple)

900K followers, typical post 2.2%, 5.5 posts a week. A couple channel that now posts short reels of their 10-month-old twins. They post more than five times a week, and none of the 12 posts we measured carried an ad.

Example: A sharp-eyed baby, Aug 31, 233,387 likes and 553 comments. Fits: Baby, food and family brands. The twins reel above reached 233,387 likes; their typical reel gets about 20,000.

Honey J (Jeong Ha-nee) (@__honey.j__)

848K followers, typical post 0.9%, 0.8 posts a week. A choreographer who led the crew HolyBang on Mnet's Street Woman Fighter. She teaches classes at 1MILLION Dance Studio and posts family moments with her child.

Example: Class reel from 1MILLION Dance Studio, Aug 7, 2,512 likes and 44 comments. Fits: Dancewear, sneakers and K-pop dance programs. She posts less than once a week, so book early.

Mama Hyejung (@e_hyejung_1979)

841K followers, typical post 0.9%, 4.4 posts a week. A mother of three sons who posts home cooking reels: spicy ribs, kimbap, chicken galbi. Between recipes she runs group buys (공구, gonggu) of kitchen goods: a Tefal mini rice cooker sold out in its first round, and a Beka cast-iron pan opened for an eighth.

Example: Tefal mini rice cooker group buy, sold out, Aug 17, 4,866 likes and 319 comments. Fits: Kitchenware and food brands that sell through a time-limited creator sale. Gonggu is a common Korean format: the creator opens a short sale window for followers, usually at a set discount.

Mid-tier creators in Korea (100K to 500K followers)

Mid-tier creators run a clear format: a dog trio, a parenting comic, a restaurant map of the whole country. Korean mid-tier creators sit close to the rest of the world, 0.80% against 0.72%.

Okoi (KOI) (@locking_koi)

334K followers, typical post 1.0%, 0.5 posts a week. A locking dancer in the Lock N Lol crew who teaches workshops and spent the summer at a dance camp in the Netherlands.

Example: Hot summer, Netherlands, Aug 29, 6,389 likes and 62 comments. Fits: Dance events and streetwear. Her game-challenge post for Soul Strike got 36% of her typical post, so keep sponsored work close to her own dancing.

Moon Ji-hye (@healthy.hye__)

261K followers, typical post 1.4%, 5.5 posts a week. A Seoul triathlete who posts cycling, HYROX races, a training camp in the French Alps and runs on Namsan. She posts more than five times a week.

Example: A morning run on Namsan (#광고), Sep 1, 2,339 likes and 50 comments. Fits: Endurance sports, sports nutrition and action cameras. Her DJI Neo 2 cycling reel and her Namsan running ad both read like her normal training posts.

Ji Onseo (@smile_5n)

241K followers, typical post 0.5%, 3.0 posts a week. A food account that drives across the country for restaurants and tags each post with the neighborhood: seafood in Oido, bossam in Yongin, a pocha in Gwangmyeong.

Example: Boiling seafood in Oido, Aug 21, 2,005 likes and 169 comments. Fits: Restaurants and regional tourism outside Seoul. Comments run high for the likes, often more than 100 on 2,000 likes.

Aggieku (@aggieku0201)

203K followers, typical post 1.2%, 9.2 posts a week. A beauty and self-care account with 4,267 posts and more than nine posts a week. Ten of her 12 most recent posts carried #광고: Restylane, Givenchy Beauty, a PDRN face mist and a bag shop opening in Hannam.

Example: Careology PDRN plumping mist (#광고), Sep 3, 3,537 likes and 10 comments. Fits: Beauty brands that need many placements fast. Expect your post to sit between other ads.

Ggomsu Salim (@ggom_susalim)

192K followers, typical post 0.7%, 4.6 posts a week. Ten years of household tips: storage, cleaning tools, Costco picks, travel kits. Most captions say "leave any comment and I will DM you the product info".

Example: Travel items that made this summer, Aug 20, 1,945 likes and 8,892 comments. Fits: Home goods brands with an affiliate link. The travel-kit reel got 8,892 comments on 1,945 likes because of the DM prompt, so judge her on clicks.

Baekmansonghee (@100_s2)

204K followers, typical post 2.3%, 1.7 posts a week. A hiker whose bio reads "155cm, short but I climb". She is a PR ambassador for the Korea National Park Service and posts trails, rainy-day climbs and the occasional beach trip.

Example: Juwangsan, a 5-minute walk to this view, Aug 31, 4,290 likes and 108 comments. Fits: Outdoor gear and regional tourism. Her Juwangsan post points out the wheelchair and stroller path, the kind of detail a tourism board wants.

Ryu Junmin (@junminrxu)

180K followers, typical post 5.2%, 1.4 posts a week. A model with only 53 posts: Seoul Fashion Week, Emporio Armani, workouts and hikes on Cheonggyesan. He grew from 180K at our read to 209K on October 2.

Example: August: gym, work, home, gym, Aug 31, 24,460 likes and 67 comments. Fits: Menswear, grooming and fitness brands that want few, high-response posts.

Malperchu (@daeng.secretary)

142K followers, typical post 2.3%, 0.8 posts a week. Three dogs (a Maltese, a pug and Chuchu) in short skits, with captions in Korean, English and Japanese. Their own goods (keyrings, stickers, bags) are sold at Goods Bakery.

Example: Show some love to Puggy the clown, Aug 28, 82,333 likes and 219 comments. Fits: Pet brands and character goods. The skit above reached 82,333 likes against a typical post of about 3,300.

Dobby (@dobb_yson)

117K followers, typical post 2.2%, 2.1 posts a week. Street reels with travelers in Seoul and Japan, built on his bio line "Do you need help?", with Korean and English captions.

Example: How Dobby travels as a total P, Sep 3, 3,715 likes and 48 comments. Fits: Travel apps, airlines and tourism boards that want to reach visitors to Korea.

Woojeong (@friendxxhip)

114K followers, typical post 3.4%, 0.7 posts a week. Outfit carousels from Seongsu and day trips, with every piece tagged: Urban Outfitters, Sculptor, Dr. Martens Korea.

Example: Day drinking outfit, Aug 26, 3,720 likes and 14 comments. Fits: Fashion brands. She posts less than once a week and tags each item, so a seeded piece gets named.

Lee Yeon-pil (@woodpencil02)

106K followers, typical post 11.4%, 2.4 posts a week. Illustrated comics about raising a daughter born in 2023, two dogs and a husband she calls "the old man". She also sells KakaoTalk emoticons.

Example: A comic about sulking, Aug 20, 11,887 likes and 423 comments. Fits: Brands that let her draw the product into a comic. Her post with the Paid partnership label got 10% of her typical post and her coupon ad got 11%, while her normal comics get about 12,000 likes and comments.

Micro creators in Korea (10K to 100K followers)

This is where Korean creators lead by the widest margin. The median Korean micro creator's typical post reaches 1.44% of followers; micro creators in other markets reach 0.99%.

Serena (@r3na_serena)

94K followers, typical post 3.1%, 1.5 posts a week. A Seoul beauty creator and NYU student with Chinese, Korean and US flags in her bio. She ran two Dior Beauty posts this summer, both opening with #유료광고.

Example: Rouge Dior On Stage, shade 458 (#유료광고), Aug 25, 1,621 likes and 17 comments. Fits: Luxury beauty. Her July Dior cushion post got 98% of her typical post, and her August lipstick post got 49%. She crossed 100K followers by October 2.

Hwaya (@_hwayaa)

89K followers, typical post 1.2%, 1.6 posts a week. Calm autumn outfits, drawn-on freckles and a Chiang Mai trip. Three of her 12 recent posts were ads, for 29CM and New Balance.

Example: Timeless autumn basics from 29CM (#광고), Sep 1, 411 likes and 65 comments. Fits: Fashion platforms and brands with a muted palette.

Pi Hana (@p._____.ha)

50K followers, typical post 1.4%, 4.5 posts a week. Outfit reels that end with "write 코디 and I will send the link". Half of her 12 recent posts were ads, for Havehad, Lacoste and Lonk.

Example: Pinterest-mood stripe outfit, Aug 25, 3,275 likes and 2,334 comments. Fits: Fashion brands with an affiliate program. The stripe reel got 2,334 comments from the link prompt.

Li Bo (@ll_bbobo)

89K followers, typical post 2.1%, 4.0 posts a week. Gym training clips and motivation reels. She is a Muscolo supporter with her own discount code.

Example: Back with Muscolo, Sep 2, 2,699 likes and 42 comments. Fits: Gymwear and supplements. She went from 89K at our read to 102K on October 2.

Hongji (@hongji_yam)

76K followers, typical post 11.0%, 3.1 posts a week. Dessert eating reels, from Dubai chewy cookies to fruit mochi, and she takes orders for a pistachio spread through her feed. Her giveaway reel drew 2,122 comments.

Example: Giant Dubai chewy cookie, Aug 22, 20,191 likes and 2,122 comments. Fits: Dessert and snack brands. Her typical post reaches 11% of followers; her own product launch competes for her feed in the same weeks.

Jujae Couple (@jujaecouple_trip)

40K followers, typical post 2.4%, 2.2 posts a week. A couple who travel to small towns and shrinking rural counties in Korea, with a monthly trip to Japan.

Example: A Totoro village you can only reach by car, Aug 25, 10,405 likes and 26 comments. Fits: Regional tourism and rail passes. The Totoro reel got 10,405 likes; their carousels get far less.

Wonderful Day (@onethefull_day)

29K followers, typical post 7.9%, 1.1 posts a week. A travel photographer couple who find empty viewing spots. Their bio lists them as 2025 and 2026 travel writers for 대한민국 구석구석, the Korea Tourism Organization's travel site.

Example: Hidden spot for the Yeouido fireworks, Aug 19, 3,758 likes and 10,371 comments. Fits: Hotels and tourism near big events. The fireworks reel got 10,371 comments because commenters receive a DM with the spot list.

Ikumin (@akaikumin)

24K followers, typical post 0.8%, 0.6 posts a week. A Japanese woman living in Korea who posts in Japanese and Korean: travel spots Japanese visitors miss, and her second try at Korea's tourism interpreter exam.

Example: Studying again for the tourism interpreter exam, Sep 5, 247 likes and 18 comments. Fits: Japanese brands entering Korea and Korean brands that want Japanese visitors. Her typical post reaches 0.8% of followers, low for her size.

Kang Hyeonmuk (@zumba_muk)

20K followers, typical post 9.4%, 0.9 posts a week. A Zumba presenter who won Zumba's Next Rising Presenter title in 2026 and sits on the Latin dancesport national reserve squad.

Example: Summer masterclass at Seokyeong University, Aug 30, 2,180 likes and 121 comments. Fits: Fitness apparel, dance shoes and gym chains.

Matseol Gongju (@matprincess_)

13K followers, typical post 6.2%, 8.8 posts a week. New snacks and drinks from Olive Young, convenience stores and Japanese 7-Elevens, posted almost nine times a week. Five of her 12 recent posts were ads.

Example: Olive Young's new protein chips, Aug 30, 314 likes and 29 comments. Fits: Snack and drink launches that want a fast review.

Cap-Spa (Park Do-hyun) (@roka_spidey)

24K followers, typical post 7.9%, 0.6 posts a week. A former army captain turned cosplay director: Spider-Man guitars, League of Legends skits and a Levi reel from the Attack on Titan exhibition that reached 153,987 likes.

Example: Captain Levi at the Attack on Titan exhibition, Aug 27, 153,987 likes and 608 comments. Fits: Anime, game and fan-event brands. His typical post gets about 1,900 likes and comments.

Nano creators in Korea (1K to 10K followers)

Nano creators in Korea include review accounts built on sponsored posts, gym owners and baseball fans. The median Korean nano creator's typical post reaches 2.34% of followers, against 2.07% elsewhere.

Hamong (@hhj.x_.s)

7.3K followers, typical post 19.7%, 2.2 posts a week. Makeup swatch carousels. All 12 of her recent posts were sponsored (#협찬, #광고 or 제품제공): Dasique, Wakemake, YSL Beauty, Banila Co, TonyMoly and colored lenses.

Example: Dasique x Sanrio Characters City Pop edition (#협찬), Sep 5, 6,633 likes and 44 comments. Fits: Color cosmetics that need clean swatches. She is a sponsored-review account, so her typical post is a sponsored post.

Mini (@bel_lami)

8.5K followers, typical post 1.6%, 7.0 posts a week. Daily looks, pop-up store visits and Seoul Fashion Week, posted seven times a week.

Example: KIMOUI at Seoul Fashion Week, Sep 6, 216 likes and 9 comments. Fits: Pop-up stores and new fashion labels in Seoul.

Ttomeokso (@ttomuk._.cow)

4.9K followers, typical post 16.2%, 4.6 posts a week. Short reels on new snacks and character tie-ins at CU, GS25, 7-Eleven, Daiso and Compose Coffee.

Example: A new egg-flip keyring at Daiso, Aug 25, 7,941 likes and 57 comments. Fits: Convenience store launches and character collaborations. The Daiso reel reached 7,941 likes.

Joo Young (@jjoo_man)

4.6K followers, typical post 6.7%, 3.0 posts a week. Owner of All-Day Gym and a bodybuilding competitor, with his sponsor's discount code in the bio.

Example: 24-hour 15,000-calorie challenge, Aug 19, 474 likes and 14 comments. Fits: Supplements, gymwear and food spots near gyms.

Sajikdong Gamjeonnam (@sajik_electronicman)

3.3K followers, typical post 21.8%, 7.6 posts a week. Daily reels from Sajik Stadium in Busan, home of the Lotte Giants, posted more than seven times a week in season.

Example: Han Dong-hee's grand slam, Aug 18, 1,273 likes and 35 comments. Fits: Busan brands, beer and baseball sponsors. His typical post reaches 22% of followers.

Seon Hyeong (@sun__paris)

2.7K followers, typical post 5.9%, 1.0 posts a week. A yoga instructor, Nike Training ambassador and new mother. She posts baby gear, workouts and return-to-work thoughts.

Example: Stokke YOYO5 at the Seoul Forest store (#제품제공), Sep 5, 102 likes and 10 comments. Fits: Baby gear and activewear brands.

Han Jong-seok (@forrest__han)

3.0K followers, typical post 4.4%, 0.8 posts a week. He runs 4T2 Korea and the Useful Atelier showroom in Seoul Forest and organizes run-and-ride mornings.

Example: 4T2 x Keebo beer run, Aug 11, 233 likes and 8 comments. Fits: Running and cycling brands entering Korea that want a community organizer, not reach.

Hayoung (@hiruyoung)

4.1K followers, typical post 3.8%, 1.3 posts a week. Fashion and travel posts with English captions: Paris, Ibiza, Barcelona. She grew from 4.1K at our read to 5.1K on October 2.

Example: Swipe through to feel Paris, Aug 24, 156 likes and 12 comments. Fits: Brands that want an English-speaking K-fashion audience.

Korean creators against all creators

Korean creators get more response per follower than creators elsewhere, and the gap is widest in the middle of the market. We compared the 2,678 Korean creators in this study with 336,925 creator accounts from every other market in our Instagram engagement rate benchmarks, with brands, shops and media pages removed from both by the same rules.

A Korean micro creator's typical post reaches 45% more of their followers than a micro creator's elsewhere. The average-formula columns use mean likes and comments over the same 12 posts, the formula most tools use. They run higher because a few big posts pull the mean up. On that formula the mid tier flips and Korean mid-tier creators trail.

Beauty dominates the Korean creator pool and has the lowest response. By the words in their captions, 811 of the 2,678 creators post mostly about skincare and makeup, and their median typical post reaches 0.78% of followers. Food (230 creators, 1.00%), travel (147, 1.10%), fitness (139, 1.16%) and parenting (138, 1.67%) come next. Dance and K-pop accounts are few (88) but get 1.79%. A K-beauty brand has the longest list to pick from and the most ads competing in each feed.

Ads are common. In the 12 most recent posts of each creator, 15% of posts carried a disclosure, and 973 of the 2,678 creators had at least one. Only 2.3% of posts used Instagram's Paid partnership label. Korean creators disclose in the caption: 85% of disclosed posts had a caption word and no label.

Sponsored posts reach about half to two thirds

We found 423 posts with Instagram's Paid partnership label from 215 Korean creators. The median one got 56% of the likes and comments of the same creator's typical undisclosed post, and 76% fell below it. Counting every disclosed post (the label, or 광고, 유료광고, 협찬 or 제품 제공 in the caption), 1,853 posts from 699 creators kept 68% of normal response.

That is better than New York, where the same comparison gave 48% in our NYC creator list. The drop is real in both markets. Price a Korean sponsored post on roughly half to two thirds of the creator's normal response, not on follower count.

Dior Beauty's 22 Korean creator posts

Dior Beauty is the brand tagged by the most creators in disclosed posts in this study. Between April 19 and September 17, 2026, 19 Korean creators posted 22 disclosed posts tagging @diorbeauty: cushions, Rouge Dior lipsticks, the Forever base line and Miss Dior perfume. 14 of the 19 were micro creators.

The disclosure was the same almost every time. 17 of the 22 captions carry #유료광고 (paid ad), 3 carry 제품 제공 or 협찬 (product provided, sponsored), and 2 carry #광고. All 22 put the word in the first 100 characters, usually as the first word. None used Instagram's Paid partnership label.

The median Dior post got 46% of the creator's typical post. Four did better than normal. The best, by @1993kg (497K followers) on June 25, opened with a line of her own ("Forever my blue") before the #유료광고 tag and got twice her typical response. Serena (@r3na_serena), in the micro list above, ran two Dior posts: a cushion post that matched her normal response (98%) and a lipstick post that got half (49%).

These posts show the trade a foreign brand makes in Korea. Many micro creators, each labeled in Korean in the first line, give steady reach at about half each creator's normal level, with a few posts that break out.

How Korean and Japanese creators disclose ads

A foreign brand that pays or gifts creators in Korea or Japan has to follow local disclosure rules, and the brand carries the risk. In its first Instagram case, the Korea Fair Trade Commission fined seven companies a total of KRW 269 million over 4,177 Instagram posts that hid payments to influencers. Japan made stealth marketing a violation of its labeling law on October 1, 2023.

Korea. The KFTC's endorsement guidelines, revised for social media on September 1, 2020, ask for the disclosure where people see it first:

• On Instagram: the first line of the caption, inside the photo, or the first hashtag. Text hidden behind "more", in the middle of the caption, in a comment or in a later hashtag does not count.
• In Korean, when the post is in Korean: 광고 (ad), 유료광고 (paid ad), 협찬 (sponsored) or 제품 제공 (product provided). The KFTC's guide lists "sponsored", "AD", "partnership with" and "thanks to" as not acceptable in a Korean post. A post written in English for English-speaking readers may use English.
• On YouTube, the platform's 유료광고 포함 (includes paid promotion) banner is accepted, but it shows only at the start, so the video also needs a label in the middle and at the end.
• Since June 1, 2026, an AI-generated virtual person in an ad must be labeled 가상인물 (virtual person).

Korean creators follow the first-line rule closely. In 18,725 caption-only disclosures from 1,190 Korean creators (March to September 2026), 95% put 광고 or 협찬 in the first 100 characters.

Japan. Since the 2023 rule, a paid or gifted post needs a clear marker such as 広告, PR or プロモーション. Japanese creators place it differently: in 10,960 caption-only disclosures, 69% of the markers sat in the last fifth of the caption and 19% in the first 100 characters. Our Japanese article on the stealth marketing rule and PR labels has the full count, the six enforcement orders so far and a checklist.

For a brief to Korean creators, write the label into the contract: the word (#유료광고 for a paid post, #협찬 or 제품 제공 for a gift), the place (the first line), and the language of the post. For Japan, ask for 【PR】 or #PR at the start of the caption, not after the hashtags. Our guide to Japanese gifting covers seeding programs there.

How to use this list for brand work

• Compare a creator with their own tier. A 2% typical post is weak for a nano creator and strong for a macro one, and Korean micro creators set a higher bar than the global median.
• Check how many of the last 12 posts were ads. Aggieku had 10, Hamong had 12. Your post will sit in a feed of other ads.
• Watch for comment prompts. Captions that say "comment anything" or "write 코디" send DMs and lift comment counts, as on Ggomsu Salim's, Pi Hana's and Wonderful Day's posts. Judge those accounts on clicks you can track.
• Ask about group buys. A gonggu creator such as Mama Hyejung sells, so judge her on orders, not likes.
• Ignore the one viral post. Cap-Spa has a 153,987-like reel and a typical post of about 1,900 likes and comments. Our guide to checking a creator's sponsorship history shows how to read past ads before you book.

How we made this list and when we read the data

• Accounts: public Instagram accounts with 1,000 or more followers and a Korean signal: Hangul in the bio or name, South Korea as country or Korean as language in Virev's creator profile, or Seoul, Korea, Busan or 🇰🇷 in the bio. 5,832 accounts matched with at least 6 measurable posts.
• Korean creators: we kept accounts where at least half of the recent captions are in Korean (4,373), then removed brands, shops, clinics, media pages, fan pages and official accounts by Virev's profile label, Instagram category and name: 2,678 creators. A few Korean creators who live abroad stay in this pool; the 36 picks all post from Korea.
• Reads: Virev's crawler read the accounts between August 18 and September 30, 2026.
• Posts: the 12 most recent feed posts at least 3 days old, not pinned, with likes visible, posted from February 21 to September 26, 2026. 29,278 posts in all.
• Engagement rate: likes plus comments on the median post, divided by followers at the read. Posts a week: the 12 posts divided by the days between the first and last.
• Comparison group: 336,925 accounts from the Instagram benchmark crawl outside this Korean set, with the same brand and media filters, read July 1 to October 1, 2026.
• Sponsored posts: a post counts as disclosed if it has Instagram's Paid partnership label or one of 광고, 유료광고, 협찬, 제품 제공, 체험단, 원고료, #ad or #sponsored in the caption. Each is compared with the median of the same creator's undisclosed posts, for creators with at least 4 undisclosed posts. Ads with no disclosure cannot be counted.
• Disclosure position: 134,965 posts from the same creators, March 1 to September 30, 2026, with the first 1,000 characters of each caption. Japan figures come from Virev's stealth marketing study on Japanese creators.
• Niches: by keywords in each creator's captions and bio, so mixed lifestyle accounts land in no niche.
• Picks: we sorted creators by niche and tier, dropped businesses, media pages, idols and fan pages, and read the recent posts of each candidate. We kept creators who post from Korea, posted in August or September 2026, and suit at least one kind of brand. On October 2 we opened all 36 profiles in a browser to check the bio and follower count.
• Contact details: this article shows public profile information only. It lists no emails or phone numbers.

Follower counts move. Kang So Yeon went from 1.5M at our read to 2M on October 2, and Wonderful Day from 28.6K to 36K. Check the live count before you send an offer.

Find more Korean creators

The 36 creators above come from 2,678 Korean creators we measured. Search Korean creators in Virev to filter that pool by niche, follower count and engagement, and see each creator's posts and business contact. Korean influencer marketing with Virev explains how brands run discovery and outreach in Korea, and our Korean-language report on influencer marketing in Korea has prices and cost per engagement by tier.