Blog Creator discovery Guide

Golf influencers on Instagram: 38 creators measured, from 6k to 4M followers

A list of 38 golf influencers built from Virev's crawl data, grouped by tier, with followers, typical-post engagement rate, posting pace, a recent example post and brand fit for each. Read August to September 2026.

Scatter chart of 38 golf influencers by followers and typical-post engagement rate, with a dashed line for the median creator in each tier.

These are 38 golf influencers on Instagram, grouped by follower tier, with numbers for each one. We started from Virev's creator database, found 1,422 public accounts where at least half of the recent posts are about golf, and read each pick's profile and last 12 posts by hand. For every creator you get followers, the engagement rate of a typical post, how often they post, what they post, one recent post with its numbers, and the kind of brand that fits.

The data was read between August 6 and September 23, 2026. Follower counts will have moved since then. The method is at the end.

1,422

Golf accounts tracked

At least half of their 12 most recent posts are about golf.

38

Creators on this list

Read by hand: bio, captions and recent posts.

0.63x

Sponsored post reach

A golf ad post gets 63% of the account's usual likes and comments.

Most lists that rank for this query, such as Feedspot's top 100 and GolfNow's top 30, give names and follower counts and stop there. Followers tell you little about what a post will get. On this list, Lucy Robson has 924k followers and her typical post gets 1,164 likes and comments. Arie Jackman has 15.8k followers and his typical post gets 1,266.

Scatter chart of 38 golf creators. Followers on a log scale from 6,000 to 4 million, typical-post engagement rate from 0.1% to 8%. Arie Jackman at 8%, Phoebe Carles at 7.2% and Malosi Togisala at 4.8% sit far above the dashed tier lines. Lucy Robson sits lowest at 0.13%.
Each dot is one creator. The dashed line is the typical-post rate of the median creator in that tier across all niches.

How to read the numbers

  • Typical (typical post) is the engagement rate of the creator's median post: likes plus comments on the middle post of the last 12, divided by followers. It is closer to what one sponsored post will get.
  • Average is the standard formula: average likes plus average comments over the same 12 posts, divided by followers. When it is far above the typical post, one or two posts spread far beyond the creator's followers.
  • Posts/wk (posts a week) comes from the dates of the 12 posts we read. Pinned posts are left out.

For tier medians across all niches, see our Instagram engagement rate benchmarks. To check one account yourself, use the Instagram engagement rate calculator.

Macro golf influencers, 500k followers and up

Big reach, low rates and slow booking. In this tier the median creator across all niches gets 0.57% on a typical post.

CreatorFollowersTypicalPosts/wk
@_paige.renee4.06M1.03%0.3
@gabbygolfgirl1.28M0.67%2.8
@goodgood1.15M1.07%7.7
@georgiagolfcoach1.07M0.70%3.2
@lucyrobson924k0.13%1.5
@haileyostrom880k0.44%2.7
@rickshielspga855k0.28%2.6
@kyleberkshire813k2.21%1.0
@maxhoma775k1.38%1.2
@caitlinnmazza533k0.27%8.8

Paige Spiranac

@_paige.renee: 4,059,883 followers. Typical post 1.03%, average 1.08%, 0.3 posts a week.

Paige Spiranac is the most followed creator on this list. Her feed mixes practice clips, event days such as the Grass League, and apparel posts. We saw 9 posts between February 17 and July 31, so each post is a large share of her month.

Example post: a Swag Golf Fourth of July collection post, June 24. 55,953 likes, 2,127 comments, 3,293,635 views.

Good fit: Golf apparel and equipment brands that want the widest reach in the sport. Expect few posts and a long booking process.

Gabriella DeGasperis

@gabbygolfgirl: 1,283,493 followers. Typical post 0.67%, average 0.97%, 2.8 posts a week.

Gabby posts Reels almost only: 11 of her last 12. The formats are on-course challenges, Topgolf skill games and dating-style skits with random golfers. Her bio names Electrolit as a sponsor.

Example post: a "$1000 round of golf" Reel at Wynn Las Vegas, July 24. 25,118 likes, 363 comments, 1,055,157 views.

Good fit: Golf entertainment venues, drinks and resorts that want a young, casual audience more than a golf-instruction one.

Good Good

@goodgood: 1,152,760 followers. Typical post 1.07%, average 1.33%, 7.7 posts a week.

Good Good is a creator group and apparel company, not one person. The account posts most days: YouTube road-trip clips, pranks and its own Good Good Tour events. In August it ran a Mountain Dew partnership across several posts tagged #MountainDewPartner.

Example post: a carousel marking six years of Good Good, August 10. 40,017 likes, 108 comments.

Good fit: Brands that want a series or event partnership with a group of creators. Single posts are a small part of what the group sells.

Georgia Ball

@georgiagolfcoach: 1,066,959 followers. Typical post 0.70%, average 0.86%, 3.2 posts a week.

Georgia Ball is a PGA professional who posts 60-second tip Reels: slice fixes, driving distance, putting set-up. In August she ran a labelled paid partnership with Nikon at The Open.

Example post: a "driver further, simplified" tip Reel, August 2. 19,357 likes, 153 comments, 635,986 views.

Good fit: Training aids, rangefinders and game-improvement equipment for mid and high handicap golfers.

Kyle Berkshire

@kyleberkshire: 813,037 followers. Typical post 2.21%, average 2.86%, 1.0 posts a week.

Kyle Berkshire is a three-time World Long Drive champion. His Reels show long holes, speed training, his US Open qualifier and one-hole matches against other creators. He has the highest typical-post rate of the macro accounts on this list.

Example post: a Reel testing how many clubs he can hit over 300 yards, June 23. 49,977 likes, 357 comments, 1,699,708 views.

Good fit: Drivers, shafts, balls, launch monitors and strength or speed training products.

Hailey Rae Ostrom

@haileyostrom: 879,795 followers. Typical post 0.44%, average 0.71%, 2.7 posts a week.

Hailey Ostrom is a professional golfer. Her recent Reels are attempts to break par from different tees, rounds at Lake Powell and her entry in the Internet Invitational. Her bio lists BetOnline and Wienerschnitzel.

Example post: a Lake Powell Reel about water hazards, July 20. 24,441 likes, 621 comments, 855,166 views.

Good fit: Brands that are comfortable with an entertainment tone. Check for category conflicts first, because a betting brand already appears in her bio.

Max Homa

@maxhoma: 774,648 followers. Typical post 1.38%, average 1.61%, 1.2 posts a week.

Max Homa plays on the PGA Tour. His feed follows his season: tournament results, Open Championship rounds and a Cobra photoshoot. Most posts are photos and carousels, not Reels.

Example post: a carousel from the John Deere Classic, July 5. 25,856 likes, 396 comments.

Good fit: Equipment and apparel brands that need tour-level credibility. Deals usually go through his management, and his schedule follows the tour.

Rick Shiels

@rickshielspga: 854,572 followers. Typical post 0.28%, average 0.40%, 2.6 posts a week.

Rick Shiels runs the Rick Shiels Golf YouTube channel. On Instagram he promotes YouTube matches, course visits and days at The Open. His typical post reaches 0.28% of followers.

Example post: a post for a YouTube match with Robbo against Jimmy and Westy at JCB Golf & Country Club, July 20. 6,470 likes, 44 comments.

Good fit: Brands that want his YouTube audience. Instagram is his secondary channel, so price the YouTube work, not the follower count.

Lucy Robson

@lucyrobson: 923,575 followers. Typical post 0.13%, average 0.14%, 1.5 posts a week.

Lucy Robson posts golf, fashion and travel from England. 8 of her last 12 posts carry an ad label, mostly for NAVEE golf trolleys and Golfino clothing. Her typical post reaches 0.13% of followers, the lowest on this list. The NAVEE campaign is covered in detail below.

Example post: a NAVEE giveaway Reel, July 4. 1,656 likes, 288 comments, 116,328 views.

Good fit: UK golf apparel and accessories brands. Read the campaign section first and price on likes and views, not followers.

Cait Emily

@caitlinnmazza: 532,562 followers. Typical post 0.27%, average 0.27%, 8.8 posts a week.

Cait is a left-handed golfer from England. She posts most days, often a course-review series called "Trying out different golf courses so you don't have to", which had reached episode 84 by August.

Example post: episode 84 of her course series, at Royal Cromer, August 24. 1,440 likes, 39 comments, 53,114 views.

Good fit: UK golf clubs, resorts and women's golf apparel. Her daily pace gives a brand many slots, and each slot reaches fewer people.

Mid-tier golf influencers, 100k to 500k followers

The tier where golf creators often run a YouTube channel and use Instagram for clips. The median creator in this tier across all niches gets 0.82% on a typical post.

CreatorFollowersTypicalPosts/wk
@hoyzie_476k2.02%2.6
@bryanbrosgolf456k2.68%0.4
@benkruper_golf446k3.17%1.2
@malosigolf387k4.75%0.4
@hammy.golf307k1.33%5.5
@keeks.golf284k0.71%3.4
@shaneohgolfs240k2.16%9.6
@samjagoda236k1.04%7.0
@hannahbgg173k1.19%3.0
@blairwheeler162k1.05%1.6

Ben Kruper

@benkruper_golf: 445,747 followers. Typical post 3.17%, average 3.58%, 1.2 posts a week.

Ben Kruper is known for a pause at the top of his swing. His Reels are single shots, trick putts and recreations of tour moments. His bio lists Wilson, Rhoback and L.A.B. Golf.

Example post: a Reel recreating a US Open putt, June 22. 33,344 likes, 131 comments, 1,307,819 views.

Good fit: Equipment brands. His typical post reaches 3.17% of followers, about four times the median creator of his size.

Malosi Togisala

@malosigolf: 387,276 followers. Typical post 4.75%, average 4.69%, 0.4 posts a week.

Malosi is a Good Good member who posts a weekly YouTube video. Over the summer he ran a fitness series ("Day 100", down 31 pounds) next to his golf clips. His typical-post rate of 4.75% is the highest in the mid tier here.

Example post: a Reel of a near-miss with a deer on the course, August 20. 45,547 likes, 416 comments, 2,252,350 views.

Good fit: Golf brands, and also fitness and nutrition brands because of the weight-loss series. He posts less than once a week on Instagram.

Owen (Hoyzie)

@hoyzie_: 475,514 followers. Typical post 2.02%, average 1.80%, 2.6 posts a week.

Owen is a UK golfer who calls himself "almost professional". He posts short ball-striking and putting clips, all Reels, and a YouTube video every Monday, often with other UK creators.

Example post: a "putter all day" Reel from Centurion Club, September 2. 12,851 likes, 176 comments, 409,864 views.

Good fit: Putters, balls and UK courses. His likes come from the shot itself, so product-in-hand content fits.

Bryan Bros Golf

@bryanbrosgolf: 455,923 followers. Typical post 2.68%, average 4.28%, 0.4 posts a week.

George and Wesley Bryan run a YouTube golf show. Their Instagram announces episodes of series such as Major Cut and a Major Roadtrip around the UK's Open venues. They posted 9 times between March and August.

Example post: the first hole in one in Major Cut history, June 16. 86,656 likes, 474 comments, 1,122,990 views.

Good fit: Travel, golf trips and sponsors of a YouTube series. The Instagram posts point to the long videos.

Tyler Hamilton

@hammy.golf: 307,339 followers. Typical post 1.33%, average 2.25%, 5.5 posts a week.

Tyler is a 22-year-old golfer from Pennsylvania who posts five or six Reels a week: funny captions over good and bad shots. His average rate (2.25%) sits well above his typical post (1.33%) because a few clips spread far.

Example post: a Reel captioned "Genuinely peter millarping", August 15. 13,379 likes, 29 comments, 779,686 views.

Good fit: Apparel and accessories for a young male audience. High posting pace, so ask which slot a sponsored post gets.

Karima Hassan

@keeks.golf: 284,090 followers. Typical post 0.71%, average 0.81%, 3.4 posts a week.

Karima is a Scottish golfer and Callaway ambassador. She lives in St Andrews and posts a series called "Everything St Andrews" next to her own rounds on the Old Course.

Example post: a Reel about living in St Andrews, August 11. 4,726 likes, 63 comments, 158,361 views.

Good fit: Scottish golf travel, hotels and local brands. Her Callaway tie rules out competing club brands.

Sam Jagoda

@samjagoda: 235,836 followers. Typical post 1.04%, average 1.20%, 7.0 posts a week.

Sam runs a daily challenge series: "Can I make a birdie with every club in my bag?". He had reached day 60 by late August and posts seven times a week.

Example post: day 49 of the birdie series, August 17. 5,993 likes, 91 comments, 86,189 views.

Good fit: Brands that want to sit inside a running series. One mention in a 60-day run gives a lot of repetition.

ShaneOhGolfs

@shaneohgolfs: 239,630 followers. Typical post 2.16%, average 6.06%, 9.6 posts a week.

Shane posts "relatable golf content" and tour news reactions, close to ten Reels a week. In late August he posted behind-the-scenes clips from the Tour Championship. One clip had 73,676 likes, which lifts his average rate to 6.06% against a typical 2.16%.

Example post: a "Will Bryson return to the PGA Tour" Reel, August 24. 19,379 likes, 298 comments, 354,320 views.

Good fit: Brands that want topical, fast content around tour events. His bio lists Rhoback.

Blair Wheeler

@blairwheeler: 162,291 followers. Typical post 1.05%, average 1.28%, 1.6 posts a week.

Blair calls himself "the original golf husband". He posts golf next to watches, fitness, fatherhood and style, from Wilmington, North Carolina, and co-hosts a sports podcast.

Example post: a Reel with John Daly, July 19. 4,718 likes, 27 comments, 131,427 views.

Good fit: Lifestyle brands for golfing dads: apparel, watches, trips. His "What I wore for golf" posts already show outfits.

Hannah Gregg

@hannahbgg: 173,391 followers. Typical post 1.19%, average 1.20%, 3.0 posts a week.

Hannah Gregg plays on the Ladies European Tour and co-runs @shortgamegains. She posts drills, tournament updates and, in August, a one-of-one Dunning Golf dress made for her wedding.

Example post: the Dunning Golf wedding dress Reel, August 3. 2,481 likes, 105 comments, 32,826 views.

Good fit: Women's golf apparel and short-game products. She already works with Dunning and FootJoy, so check exclusivity.

Micro golf influencers, 10k to 100k followers

Specialists: travel, links golf, Japan, college golf, single-handicap players. The median creator in this tier across all niches gets 1.36% on a typical post.

CreatorFollowersTypicalPosts/wk
@fordysgolf75.1k0.68%1.9
@hunternugentgolf72.6k2.35%2.0
@hadleywalts69.5k1.88%3.2
@phoebecarles68.6k7.15%2.4
@coupleagolfers68.4k1.56%1.1
@short.side66.7k0.84%1.3
@seanhosaka_58.2k1.13%1.6
@henrygrillo54.6k1.54%2.0
@joegoesgolf39.3k3.39%6.4
@carmellacuts31.9k3.39%2.3
@ariejackman15.8k7.99%5.9

Phoebe Carles

@phoebecarles: 68,591 followers. Typical post 7.15%, average 6.23%, 2.4 posts a week.

Phoebe posts rounds, swing tips and trips with other women golfers, and is part of Golf Girl Games. Her bio lists Takomo. Her typical post reaches 7.15% of followers, second among the micro accounts here after Arie Jackman.

Example post: a photo dump from a golf trip to Arizona, July 19. 6,617 likes, 108 comments.

Good fit: Women's golf apparel and direct-to-consumer equipment. High engagement for her size.

Hunter Nugent

@hunternugentgolf: 72,635 followers. Typical post 2.35%, average 2.76%, 2.0 posts a week.

Hunter is a professional golfer and content creator who moved from Ontario to Texas. She mixes practice clips with outfit, travel and home posts.

Example post: a Reel captioned "what my friday night looks like", July 13. 6,433 likes, 67 comments, 261,507 views.

Good fit: Golf brands that also want lifestyle placement, such as apparel or home products.

Carmella

@carmellacuts: 31,874 followers. Typical post 3.39%, average 3.85%, 2.3 posts a week.

Carmella is a left-handed player from San Diego with a +7 handicap. She posts swing clips and one-on-one matches with other strong players from Cali Golf Girls.

Example post: a Reel with @marinakellygolf, July 27. 3,399 likes, 170 comments, 286,621 views.

Good fit: Equipment for skilled players and brands that want a college-age audience.

Joe

@joegoesgolf: 39,323 followers. Typical post 3.39%, average 3.18%, 6.4 posts a week.

Joe is a UK golfer working toward scratch. He posts six or seven Reels a week: ASMR strikes, one-on-one matches and a series on the best course in England for under 40 pounds. He is a Takomo ambassador.

Example post: a "Sailor or Pirate" one-on-one Reel, August 30. 2,371 likes, 10 comments, 57,352 views.

Good fit: Budget-friendly equipment, UK public courses and booking apps.

Arie Jackman

@ariejackman: 15,837 followers. Typical post 7.99%, average 9.48%, 5.9 posts a week.

Arie is a professional golfer documenting his path through Q-School. He posts preparation routines, warm-ups and rounds. His typical post reaches 7.99% of his 15.8k followers, the highest rate on this list.

Example post: a course-record Reel, August 20. 3,479 likes, 30 comments, 56,331 views.

Good fit: Training and preparation products. A small account with an audience that reacts to almost every post.

Hadley Walts

@hadleywalts: 69,462 followers. Typical post 1.88%, average 1.84%, 3.2 posts a week.

Hadley played college golf at Tennessee and is part of Good Good Girls. She posts vlogs, Good Good events and college golf memories.

Example post: a Reel from a Good Good event in Tennessee, August 18. 1,929 likes, 57 comments, 64,733 views.

Good fit: Women's apparel and brands that already work with Good Good.

Russ and Beth

@coupleagolfers: 68,403 followers. Typical post 1.56%, average 3.37%, 1.1 posts a week.

Russ and Beth are a UK couple who post golf, food and travel. In July they posted tips for visiting The Open.

Example post: a Reel of Russ's golf memorabilia collection, July 1. 12,373 likes, 281 comments, 227,093 views.

Good fit: Golf travel, events and hospitality. One post lifted their average rate to 3.37% against a typical 1.56%.

Shun (Sean) Hosaka

@seanhosaka_: 58,236 followers. Typical post 1.13%, average 2.95%, 1.6 posts a week.

Sean posts golf in Japan: hidden courses, the oldest course in Japan and why a Japanese round can take 11 hours. He also runs golf tours in Japan.

Example post: a Reel asking viewers to comment "Tour", July 5. 6,845 likes, 1,650 comments, 241,815 views.

Good fit: Japan tourism, airlines and travel gear. The comment prompt drew 1,650 comments, which shows how a call to action changes the comment count.

James Wilson (Short Side)

@short.side: 66,724 followers. Typical post 0.84%, average 1.38%, 1.3 posts a week.

James calls himself "the golf explorer". He posts links courses in the UK and long challenge series, including an attempt to break par with clubs from every era of golf. His bio lists Wilson and Manors.

Example post: his final hickory-club round at Royal St David's, August 5. 3,939 likes, 16 comments, 137,643 views.

Good fit: Links golf travel and heritage brands.

Henry Grillo

@henrygrillo: 54,610 followers. Typical post 1.54%, average 1.85%, 2.0 posts a week.

Henry holds a Guinness World Record for the longest putt. He posts funny clips with other creators such as Ben Hadden and One Arm Golfer.

Example post: a Reel about friends on the course, August 6. 3,286 likes, 103 comments, 213,060 views.

Good fit: Putters and other gear that fit a comedy clip.

David Ford

@fordysgolf: 75,115 followers. Typical post 0.68%, average 1.72%, 1.9 posts a week.

David posts golf travel, works with Golfbreaks and hosts The Lip Out podcast. His posts include resort lists and night golf with Peter Finch and Rick Shiels.

Example post: a night golf Reel with Peter Finch and Rick Shiels, July 24. 6,042 likes, 50 comments, 156,139 views.

Good fit: Golf travel operators and resorts.

Nano golf influencers, 1k to 10k followers

Beginners, local players and coaches. Small audiences, but some of the highest rates on the list. The median creator in this tier across all niches gets 3.37% on a typical post.

CreatorFollowersTypicalPosts/wk
@jameslead9,9133.25%6.8
@caylieszeto9,4201.35%6.9
@crayon_courses9,2921.83%0.5
@sophgolfs8,9302.34%2.3
@natashagolfing6,6796.41%0.4
@golfwithbigal6,3844.95%0.9
@daddy_divots5,8512.85%1.8

James Leadbetter

@jameslead: 9,913 followers. Typical post 3.25%, average 8.63%, 6.8 posts a week.

James is a Los Angeles coach who "fixes swings and posts memes". He posts almost daily. His best meme Reel reached 124,095 views, more than 12 times his follower count.

Example post: a Reel captioned "Callaway 2 with a black dot", August 21. 3,942 likes, 3 comments, 124,095 views.

Good fit: Lessons, gloves and brands that want shareable memes. His bio already names Better Golf Gloves.

Alex Anthony (Big Al)

@golfwithbigal: 6,384 followers. Typical post 4.95%, average 7.40%, 0.9 posts a week.

Big Al is a Canadian video producer who posts course features around Ontario, such as BraeBen and a course on an island in Muskoka.

Example post: a Reel about BraeBen, June 13. 1,331 likes, 59 comments, 69,349 views.

Good fit: Canadian courses and golf tourism. His best course clips reached 5 to 11 times his follower count.

Natasha

@natashagolfing: 6,679 followers. Typical post 6.41%, average 5.90%, 0.4 posts a week.

Natasha started golf in April 2025 and posts her road to breaking 100. She posts less than once a week, and her typical post reaches 6.41% of followers.

Example post: a Reel about breaking 100 at Foxwood, July 21. 424 likes, 87 comments, 18,129 views.

Good fit: Beginner-friendly brands, women's apparel and Ontario courses.

Crayon Courses

@crayon_courses: 9,292 followers. Typical post 1.83%, average 2.35%, 0.5 posts a week.

The creator works at TPC Toronto, colours with their kids, and draws famous golf holes in crayon in a numbered series that had reached #65.

Example post: Crayon Course No. 55, the "Pit" hole at North Berwick, April 13. 406 likes, 23 comments, 21,070 views.

Good fit: Golf clubs, architects and art or gift brands for golfers.

Soph

@sophgolfs: 8,930 followers. Typical post 2.34%, average 2.37%, 2.3 posts a week.

Soph posts her improvement story: a handicap down 13 shots in 12 months. Two of her last 12 posts were labelled as paid partnerships.

Example post: a Reel about thinking she would never get better, August 25. 276 likes, 31 comments, 8,381 views.

Good fit: Lessons, training aids and women's apparel.

Matt (Daddy Divots)

@daddy_divots: 5,851 followers. Typical post 2.85%, average 3.88%, 1.8 posts a week.

Matt is a "good dad, bad golfer" and a Ghost Golf Club player. 4 of his last 12 posts carry an ad, deal or partner label. A giveaway with React Golf putters drew 774 comments.

Example post: a React Golf putter giveaway, July 26. 300 likes, 774 comments, 9,960 views.

Good fit: Accessory and putter brands that want a giveaway. Count comments separately: entry rules inflate them.

Caylie

@caylieszeto: 9,420 followers. Typical post 1.35%, average 6.62%, 6.9 posts a week.

Caylie is a Calgary golfer trying to break 90. She posts women's golf nights and her own rounds, close to seven times a week. One post lifts her average rate to 6.62% against a typical 1.35%.

Example post: a Reel about putting herself out there as a creator, August 25. 324 likes, 169 comments, 4,839 views.

Good fit: Calgary courses and brands that want a local women's golf community.

Golf creators against all creators

Below 500k followers, the median golf creator gets less engagement per follower than the median creator across all niches. We compared 284 golf accounts run by one person (or a creator group) with every individual creator in our engagement rate benchmarks, using the same formula and the same 12-post window.

Bar chart of median engagement rate by tier. Golf creators 4.40% against 5.09% for all creators at 1k to 10k followers, 1.38% against 2.45% at 10k to 100k, 1.20% against 1.49% at 100k to 500k, and 0.99% against 0.92% above 500k.
Median engagement rate, average of 12 posts. n is the number of golf creators in each tier.
FollowersGolf creatorsAll creatorsAll golf accountsAll accounts
1k to 10k4.40%5.09%2.37%2.99%
10k to 100k1.38%2.45%0.96%1.62%
100k to 500k1.20%1.49%0.69%1.21%
500k+0.99%0.92%0.45%0.89%

What the table shows:

  • Micro golf creators trail the most. At 10k to 100k followers the median golf creator gets 1.38%, a little over half of the 2.45% for all creators.
  • Above 500k, golf creators match the field. The macro row has only 10 golf creators, so treat it as a rough read.
  • Golf brands pull the niche down. Of the 1,422 golf accounts, 402 are clubs, courses, brands, tours or media. Their median at 10k to 100k followers is 0.77%. When a golf list mixes these in, the niche looks weaker than its creators are.

So a golf creator at 1.5% with 50k followers is above the golf median for that size, even though the all-creator median is higher. Compare golf creators with golf creators.

We found 134 posts with a paid-partnership label or an ad hashtag on 76 golf accounts. For each one we compared its likes and comments with the median of the same account's posts without a label. The median ad post got 0.63 times the account's usual response. 70% of ad posts got less than usual.

Two campaigns from August show the same pattern:

  • Mountain Dew ran #MountainDewPartner posts with Good Good. The two Reels with the most likes got 11,630 and 8,111 likes. The account's median post got 12,231.
  • Bev Boys (Nick Bonilla) posted a paid Mountain Dew Slurpee Reel on August 21. It got 1,738 likes and 71,526 views. His median post got 2,912 likes and 126,451 views.

At 0.63 times, a sponsored post still reaches an audience, but the creator's usual numbers overstate what the brand post will get. Price on the lower figure, or ask for a few weeks of insights on past sponsored posts. Our guide to checking a creator's sponsorship history covers what to ask.

Case: Lucy Robson and NAVEE golf trolleys

Lucy Robson posts golf and fashion from England to 923,575 followers. Between May 1 and August 25, 2026 we saw 36 of her posts. 19 of those posts carry an ad label, and 10 mention NAVEE, a maker of remote-control and follow-mode electric golf trolleys. The NAVEE posts ran from May 21 to August 25: product posts on the course, a "Birdie 3" hill test, and a giveaway.

Dot chart of Lucy Robson's 36 posts from May to August 2026. Most posts get 700 to 2,500 likes. NAVEE posts sit in the same band as posts without an ad label. The July 4 giveaway post stands out with 288 comments.
Likes per post. The giveaway post had 288 comments against about 50 on a usual post.

What the posts show:

  • The NAVEE posts did about as well as her other posts. The 10 NAVEE posts got a median of 1,398 likes. Her posts without an ad label got 1,462. In this account, the ad label did not cost much.
  • The giveaway moved comments, not likes. The July 4 giveaway asked people to like, follow, repost and tag three friends. It got 1,656 likes and 288 comments, against about 50 comments on a usual post. Daddy Divots' React Golf giveaway shows the same thing at a smaller size: 774 comments on a 5,851-follower account.
  • The follower count is far above the response. Her typical post gets 1,164 likes and comments, 0.13% of followers. That puts her in the bottom 10% of creators with more than 500k followers in our benchmark data. Arie Jackman gets about the same number of likes and comments per post from 15,837 followers.

For NAVEE, a ten-post run gave steady placement in front of a UK golf audience. Each post drew about the response of a 50k-follower creator at the all-creator median rate (2.45% of 50,000 is 1,225). A brand planning a similar run should price it on likes, views and comments from the creator's last 12 posts, not on 924k followers. If you book a giveaway, report comments separately, because the entry rules make people comment.

How to use this list

  1. Start with the typical post. Compare it with the dashed line for the creator's tier in the first chart, and with the golf creator medians above.
  2. Check the gap between average and typical. A large gap (ShaneOhGolfs, Caylie, Russ and Beth) means one viral post lifts the average.
  3. Count ad labels in the last 12 posts. 8 of Lucy Robson's last 12 posts were labelled ads. 0 of Arie Jackman's were.
  4. Read the bio for conflicts. Golf creators often list equipment sponsors (Callaway, Wilson, Takomo, Titleist). A club deal usually rules out a competing brand.
  5. Ask for Reel views. Most of these creators post Reels, and view counts are public. Likes per view tell you whether viewers react, independent of followers.
  6. Treat giveaway comments as their own number. Entry rules inflate them.

For a wider method on finding smaller creators, see how to find micro-influencers beyond hashtag lists.

Find more golf creators

This list is a sample. Virev's creator search with the golf filter shows golf creators by tier, country and engagement rate, with recent posts and contact options, so you can build your own shortlist. The creator discovery page explains what the search covers.

How we built the list

  • Candidates. Every public Instagram account with at least 1,000 followers that the Virev crawler read after July 1, 2026, and that either mentions golf in its name, bio, category or Virev creator profile, or used golf words (golf, PGA, birdie, fairway, putt, tee time and similar) in at least four captions since March 1, 2026. 7,081 accounts had enough recent posts to measure.
  • Golf accounts. An account counts as golf when at least half of its 12 most recent posts use golf words, or when its Virev profile names golf as the primary niche and at least a quarter of its posts do. 1,422 accounts passed.
  • Creators and brands. Virev creator profiles mark an account as an individual creator, brand, business or media. For accounts without a profile we used the Instagram category (for example Athlete, Digital creator or Golf Instructor against Golf Course & Country Club). 284 golf accounts are creators, 402 are brands, clubs, tours or media, and 736 could not be classified and are left out of both groups.
  • Picks. We read the bio and the last 12 captions of about 60 high-scoring creators and kept 38. We dropped accounts run for minors, accounts with hidden like counts, and accounts whose recent posts were mostly not golf. On October 2, 2026 we opened 8 of the 38 profiles on Instagram to check that they were live and that follower counts matched our reads.
  • Posts. Up to the 12 most recent posts per creator, not pinned, at least three days old when read, posted within 180 days of the read. Posts from the grid and the Reels tab both count. Posts for the 38 picks run from February 17 to September 20, 2026. Profiles were read between August 6 and September 23, 2026.
  • Rates. Average = (average likes + average comments) / followers × 100. Typical post = likes plus comments of the median post / followers × 100. Tier figures in the comparison table are medians across accounts and use the stricter post rules of our benchmark study, grid posts only.
  • Ad posts. A post counts as an ad when Instagram shows the paid-partnership label or the caption has #ad, AD, #sponsored, #gifted or a #partner tag. Accounts needed at least four unlabelled posts for a baseline.
  • Limits. Saves, shares and Story views are not public and are not in the rates. Instagram hides like counts on some posts; we left those posts out. Contact details in bios are not reproduced here. The crawl covers accounts that Virev reads, which leans toward accounts brands search for, so the golf medians describe that set, not all of Instagram.

Sources

  1. Top 100 Golf Influencers in 2026 Feedspotaccessed Oct 2, 2026
  2. Top 30 Golf Influencers To Follow in 2025 GolfNowaccessed Oct 2, 2026
  3. Top 20 Golf Influencers of 2025 Leftyaccessed Oct 2, 2026
  4. Top 80 Golf Influencers in the US Influencer Heroaccessed Oct 2, 2026
  5. Instagram engagement rate benchmarks for 2026: 431,494 accounts by follower count Virevaccessed Oct 2, 2026