Finance influencers on Instagram: 39 finfluencers with measured engagement (2026)

This is a list of 39 finance influencers on Instagram, grouped by size, with numbers we measured ourselves. For each one you get the follower count, the engagement rate of their typical post, how often they post, one recent post and a note on which brands they suit. We picked them from finance creators that Virev's crawler read between July 1 and October 2, 2026, then opened every profile and every example post by hand on October 2.

The lists that rank for this search, such as Financer's top 30 and HireInfluence's 2026 list, name the same famous finfluencers with a follower count and a paragraph each. None of them shows what a normal post gets, which creators already run ads, or what the FTC, SEC and FINRA expect when a finance brand pays a creator. This article has all three. 23 of the 39 creators here have fewer than 100,000 followers.

How to read the numbers

• Typical ER is likes plus comments on the creator's median post, divided by followers. We use the median post because one viral post can lift an average far above what a sponsored post will get.
• Posts/wk is the pace across their 12 most recent posts.
• Recent post links to a post close to their typical numbers and shows its date and likes when we read it.
• Followers and posts come from Virev's last read of each account, between August 19 and September 29, 2026. Several accounts have grown since; we note it where the gap is large.

To check a creator who is not on this list, paste their handle into the Instagram engagement rate calculator. It shows the average and the median-post rate side by side.

Finance accounts get less engagement than most niches, so compare a finance creator with other finance creators. The median finance creator's typical post ER is 1.42% for nano, 0.43% for micro and 0.21% for accounts over 100,000 followers. 23 of the 39 creators below beat the finance median of their size.

Nano finance influencers (1,000 to 10,000 followers)

• Bray (@brayroos), Toronto. Money-saving Reels about the city: a free library card, free festivals, cheaper CNE tickets. Her two biggest recent Reels (1,495 and 1,310 likes) were local finds, so her average rate (15.0%) is four times her typical post. Fits Toronto restaurants, transit cards and budgeting apps; she labels her ads with #ad.
• Shanequa Dasher (@dashercreations), Atlanta. Licensed financial professional who runs an agency. Life insurance, retirement and estate planning for moms, with a Life Insurance Awareness Month series in September. She sells insurance herself, so competing insurers are out. Fits family banking, will and estate services.
• Schelo D. Collier (@investwithschelo), US. CEO of Black Women Invest. Pay negotiation stories, home-buying math and stock notes. Her July 23 Reel about how she out-earned her colleagues got 1,467 likes, 12 times her typical post. Fits investing apps and career tools for Black women.
• Joe Garcia (@thedivorcestrategist), US. Certified Divorce Financial Analyst. Seven short Reels a week on settlements, documents and mediation. Likes are low, but the audience is narrow and clear. Fits family-law firms, mediators and financial planners.
• Georgie Frost (@georgiefrostmoney), UK and Canada. Finance broadcaster and journalist. Explainers on the April 2027 pension inheritance tax change, frozen tax thresholds and wills, mixed with posts about her dachshunds. About one post a week. Fits UK pension and will-writing services.
• Dominique Gunderson (@dom_flips_nola). Lives in California and flips houses in New Orleans, 94 so far toward 100 by age 30. A "Lessons from the Jobsite" Reel series and a BiggerPockets podcast guest spot. Fits lenders, contractors and real estate software.
• Corey Phillips (@coreyphillips3), Chicago. Founder of Social Storm Network, teaching Gen Z to invest. Spoke at the Maconomics Wealth Summit at the Obama Presidential Center on August 30. 4.5 posts a week. Fits brokerage and student banking apps.
• Charlene Cong, CFA (@charlene.cong), Switzerland. Former JPMorgan, teaches expats in Switzerland to invest. Most posts end with "Comment TRAINING" for her free class, which is why some carousels get more comments than likes. 11,700 followers on October 2. Fits Swiss brokers, pillar 3a providers and expat banking.
• Tipsy Wealth (@tipsywealth), Canada. ETF lists, savings accounts and low-spend weekends, 4.8 posts a week. Labelled #ad posts for Wealthsimple, Webull Canada, Credit Spark and Honeyfund this year; one Wealthsimple card post on April 2 got 737 likes, about eight times her typical post. 12,400 followers on October 2. Fits Canadian banks, brokers and credit products, a category she has already sold well.

Micro finance influencers (10,000 to 100,000 followers)

• Hannah Bevington (@hannahbevington), UK. 26, with "over £130,000 in savings": Lifetime ISAs, index funds and Vinted tips. Her bio carries a Trading 212 referral code, so ask about broker exclusivity before you pitch a rival. Fits UK savings and ISA providers. 18,900 followers on October 2.
• Hamza Iqbal (@hmzai.qbal), Toronto. Halal finance: Zakah, halal mortgages, TFSA against RRSP. Building the Halal Wallet comparison site. Four Wahed collab posts this year (see the case below). Fits Islamic finance products in Canada and the US.
• Josh Reyes (@joshhreyes), Canada. A "work optional" journey: 4% rule math, net worth updates, stocks and real estate. Founder of Fund Club. Fits brokerages and real estate investing tools.
• Doha Hindi (@daleelfinance), North Carolina. Halal and ethical money talk and a long-running Wahed partner, with five collab posts this year. Her August 12 Reel against "doomsday content" got 6,415 likes, about 37 times her typical post. Fits Islamic finance and charities; she posted with Human Appeal.
• Chelsea Dy (@chelsea_dy), Philippines. "Gen Z ex-investment banker": PERA against MP2, US dollar investing from Manila, a "not financial advice" line on most posts. Labelled posts this year for Wise, GCash and VinFast. Fits Philippine fintech, remittance and broker apps.
• Nate Stav (@natestav), US. Market and policy explainers: Amazon's Project Nessie, tariff refunds, who gains from a tax cut. "No courses. No charges. No AI slop." His 2.12% typical post is one of the highest here at this size. Fits financial news and research apps; he sells no course of his own. 36,800 followers on October 2.
• Airic (@airiczz), London. Accountant who posts frugal living, Amex benefits and UK bank account picks. His laundry hacks Reel got 5,843 likes. Labelled posts this year for Plum and ISA sign-up offers, with "Capital at risk" in the caption. Fits UK banks, cashback and ISA providers. 55,300 followers on October 2.
• Koh (@koh_kim), US. Former tech executive who explains the companies under AI and robotics, such as roller-screw and chip suppliers. Comment prompts for her ETF guide push comments above likes (963 comments on one Reel). Fits thematic ETF issuers and research tools; count likes, not comments.
• Gunjan Banerji (@gunjansb). Wall Street Journal reporter, CNBC contributor, in Netflix's Eat the Rich. Clips from the WSJ Money Interview; the Poppi co-founder clip got 6,400 likes. Highest typical post in the micro tier here (3.31%). She is a staff journalist, so treat her as press, not as a paid creator.
• Amy Ward (@amysbudgeting), UK. Budgeting editor at Emma's Diary. Second-hand finds, the cost of raising a child, family days out tagged "ad pr visit". Fits UK family brands and second-hand marketplaces.
• Malak Kudaimi (@itsmalakkudaimi), US. Halal investing coach with a $27 starter guide. Two labelled Wahed collab posts this summer. Fits Islamic finance apps.
• Edit Her Wealth (@edit.her.wealth), Manchester. Annabel, 35 years in financial services: pensions against ISAs, pension contributions for stay-at-home parents. Her bio says "Not financial advice, education only". Fits UK pension and investment platforms, which must follow FCA promotion rules (see below).
• Chelsea Langenstam (@chelseaspursuit), Vancouver. Life and money in her early 30s, 7.7 posts a week, plus a series that teaches creators how she prices brand deals. A labelled post for KOHO this year. Fits Canadian card and fintech brands.
• Azia (@azia_mery), Canada. "Financially literate gym girl" who shares her portfolio. A "comment stocks" Reel on August 25 got 6,060 likes and 2,373 comments. Labelled posts this year for Coinbase, Haventree Bank and Energybird. Fits Canadian brokers and fitness brands. 103,000 followers on October 2.

Mid-tier finance influencers (100,000 to 500,000 followers)

• Larese Purnell (@laresepurnell), Cleveland. Tax partner at CLE Consulting and founder of Financial Foundations University, on an "Unlocking Opportunity" tour through Ohio. A 3.18% typical post at 100,000 followers is 15 times the finance median for his size. Fits community banks, tax software and youth financial literacy programs.
• Larry Sprung, CFP (@larry_sprung). Founder of Mitlin Financial. Short Reels on Trump Accounts, credit in your 20s and money in marriage. Every recent Reel shows 0 comments, so read likes only. As an adviser his own posts fall under the SEC Marketing Rule. Fits family finance brands that want a credentialed voice.
• Money Moves with Lydia (@moneymoveswithlydia). A NerdWallet creator: Roth IRA and savings account Reels that end with "Comment SAVINGS" or "Comment INVEST", with NerdWallet's disclaimer in the caption. #ad posts for Helium Mobile and Printify. Fits savings, brokerage and side-hustle brands.
• Becca Bergmann (@beccanomics101). Family finance, a two-year mortgage payoff and seven income streams, plus a Beccanomics interview series. Boost Mobile partner posts this year. Fits family budgeting, phone and insurance brands.
• Chloe's Deal Club (@chloesdealclub), London. Weekly deals round-ups; the August 31 one got 3,504 likes and 730 comments through "Comment DEALS". Ads for IKEA and pet insurance. Fits UK retail, cashback and comparison brands.
• Timothy Paul (@_timpaul), UK. Accountant and founder of Tim Paul Accounting: ISAs, the April 2027 tax changes, his own mortgage. Several "AD" posts this year for IG, the UK trading platform, with sign-up offers. His typical post (0.08%) is low, but his tax changes Reel got 3,140 likes, so ask for reach data. Fits accounting software and UK brokers.
• Canyon Mimbs, The Money Muslim (@themoneymuslim). Halal investing; his bio reads "@wahedinvest, Code: Canyon". Faith-and-money Reels such as "How Allah can make you rich" (18,616 likes) sit far above his typical post. Three Wahed collab posts this summer (see the case). Fits Islamic finance.
• Matt the Money Guy (@mattthemoneyguy). "Lessons from my Ivy League MBA": retirement numbers, Roth against traditional, buying decisions. Seven posts a week, mostly carousels. Fits brokerages and retirement tools.
• Michela Allocca (@breakyourbudget), Los Angeles. Left a finance job four and a half years ago to create full time. Her July 27 post for Vanguard opens with "#VanguardPartner Paid client testimonial". She posts under once a week lately, mostly lifestyle. Fits large financial brands that need the testimonial wording right.

Macro finance influencers (500,000+ followers)

• Anthony O'Neal (@anthonyoneal). Host of The Table and an HBCU professor with a debt-free message. 12.8 posts a week. Fits brands for Black families and debt-free living; reach comes from volume, not from each post.
• Rob Moore (@robmooreprogressive), UK. Author of 20 money and business books and host of Cars and Money. 15 posts a week, many of them provocative ("Why work when begging pays?"). Check them against your brand rules first.
• Noah Kettle (@noahkettle). Ranked lists of banks, index funds and credit tips, plus a Melio partner post. His typical post got 112 likes on 561,636 followers, 0.03%. Ask for insights before you pay a follower-based rate.
• John Hope Bryant (@johnhopebryant). Founder of Operation HOPE and host of the Money and Wealth podcast. At 0.39% he has the highest typical post in this tier. Fits banks with community and financial literacy programs.
• Ashley M. Fox (@_ashleymfox). Former Wall Street analyst and CEO of Empify, which made the Inc. 5000 for a third year. Her dividend income Reel on August 16 got 5,056 likes and 3,340 comments. Fits kids' finance and dividend tools.
• Haley Sacks, Mrs. Dow Jones (@mrsdowjones). "Suze Orman meets Paris Hilton", a TIME100 Creator. IPO takes, NBA pay and money in dating. The example post is a labelled Adobe Acrobat partner post; she also ran #SleepNumberPartner. Fits big consumer brands that want a finance angle.
• Dave Ramsey (@daveramsey). Host of The Ramsey Show. About one post a week; his July 9 Reel against chasing "easy money" in sports betting and crypto got 23,826 likes. Ramsey Solutions sells its own products, so treat this as a company deal, not a creator post.

Finance creators against all creators

We compared 126 finance creators with the 53,934 individual creators in our Instagram engagement rate benchmarks. Both groups use the same rule: likes plus comments, averaged over the 12 most recent posts, divided by followers. Above 100,000 followers we merged mid and macro, because only 4 finance creators in the sample have more than 500,000.

Finance creators get about 60% of the all-creator rate at nano size and less than half above 10,000 followers. The last column matters for pricing: 15% of finance creators have a typical post that reaches less than 0.1% of their followers, against 2.5% of all creators. On a 500,000-follower account that is fewer than 500 likes and comments on a normal post. Before you pay a rate based on followers, ask for reach and story insights.

Three more differences matter when you plan a campaign:

• They post more often. The median finance creator posts 2.7 times a week, against 1.5 for all creators.
• More of them already sell ads. 10.3% had a paid partnership label in their last 12 posts, against 6.6% of all creators. At 10,000 to 100,000 followers it is 13.1% against 8.0%. Expect a rate card and a sponsor history.
• Comment counts are often prompted. 10.3% of finance creators' 2026 posts end with a "Comment WORD and I'll send you the link" prompt, against 0.7% of 200,000 timeline posts we sampled across all accounts from June to August. 44% of finance creators used one at least once. On accounts that post both kinds, prompt posts got 2.7 times the comments and 0.9 times the likes. Judge those posts on likes and views.

Sponsored finance posts get about two thirds of the usual response

We found 181 posts with a paid partnership label or an ad hashtag on 42 finance accounts between January and September 2026. For each one we compared its likes and comments with the median of the same account's posts without a label. The median ad post got 0.66 times the account's usual response, and 69% got less than usual. Posts with Instagram's paid partnership label did worse than hashtag-only ads: 0.61 times, on 143 labelled posts.

The same test gave 0.63 times for golf creators and 0.48 times for paid partnership posts by New York creators. Finance sits with golf. Price on the lower figure, and ask the creator for insights on two or three past sponsored posts.

The ads that beat the creator's usual post were close to what the audience already came for. Tipsy Wealth's #ad post for the Wealthsimple Visa card got 737 likes against a typical 95. Ads outside money did worse. One frugal-living account ran 16 ad posts for home and party goods at a median of 0.31 times its usual post.

A finance brand case: Wahed Invest's creator collabs

Wahed Invest sells halal investing accounts in the US and launched the Wahed Real Estate Fund on April 30, 2026, from $100. Between January 7 and August 13 it published 14 Reels with four Muslim finance creators as Instagram collab posts, co-authored by @wahedinvest, so each one also appears to Wahed's own 233,000 followers:

• Doha Hindi (@daleelfinance, 27,563 followers): 5 posts, with the code DALEELFINANCE for a $10 credit.
• Hamza Iqbal (@hmzai.qbal, 17,303): 4 posts, with the promo code Hamza.
• Malak Kudaimi (@itsmalakkudaimi, 56,173): 2 posts, with the code MALAK10.
• Canyon Mimbs (@themoneymuslim, 307,072): 3 posts with "Comment house" and "Comment 500" prompts. His bio carries "Code: Canyon".

Views rose. 12 of the 14 Reels got more views than the creator's usual Reel, a median of 1.58 times, because they ran in two feeds. Likes and comments went the other way: a median of 0.76 times the usual post, and below usual on 8 of 14. The extra viewers watched but reacted less. Wahed's own May 20 post said the fund had passed $2 million and 750 investors; the public posts do not show how many of them came from creators.

What a brand can take from this:

• Judge a collab post on views and on the code or link, not on likes. The extra reach comes from your own followers, who react less.
• Codes per creator (DALEELFINANCE, MALAK10, Hamza, Canyon) are the only way to see which creator sold. Wahed gave every creator one.
• Disclosure was not uniform. All 14 captions carried Wahed's regulatory text, such as "Wahed Invest LLC is a US Securities and Exchange Commission (SEC) registered investment advisor" and, on fund posts, "Securities are offered through Dalmore Group LLC, Member FINRA/SIPC". Only 6 of the 14 carried Instagram's paid partnership label, and none had #ad in the caption we read. A promo code and a co-author tag show a connection, but the FTC asks for a plain statement such as "ad" or "paid partnership with Wahed" in the post itself.

FTC, SEC and FINRA rules for finfluencers

Finance is the one niche where three US regulators can care about the same Instagram post. This is a summary of the primary sources, not legal advice.

• FTC: say it in the post. The FTC's Disclosures 101 for Social Media Influencers asks creators to disclose any "material connection", which includes the brand paying you or giving you free or discounted products. The disclosure belongs in the post, not only in the bio or after "more", and not mixed into a block of hashtags. The FTC also says: "Don't assume that a platform's disclosure tool is good enough, but consider using it in addition to your own, good disclosure." A referral code in a bio, such as a broker sign-up code, is a financial relationship, so the posts that promote that broker need a disclosure too.
• SEC: paid promotion of a security. If a creator is paid to promote a security, including a crypto asset that is a security, the law requires them to disclose "the nature, source, and amount of compensation". The SEC charged Kim Kardashian in October 2022 for an EthereumMax post she was paid $250,000 for; she paid $1.26 million to settle.
• SEC: when an adviser pays for a testimonial. Under the Investment Adviser Marketing Rule, Rule 206(4)-1, an SEC-registered adviser that pays a creator for a testimonial or endorsement must make sure the post says, clearly and prominently, whether the person is a client and that they were paid. Michela Allocca's Vanguard post opens with "Paid client testimonial", which is that wording.
• FINRA: the broker owns the post. FINRA Rule 2210 requires broker-dealer communications to be fair and balanced. When a broker pays a creator, FINRA treats the creator's post as the firm's communication. In 2024 FINRA fined M1 Finance $850,000: about 1,700 influencers, paid a flat fee per funded account, helped open more than 39,400 accounts, and some posts were not fair or balanced. M1 had not reviewed or kept the posts. It was FINRA's first formal enforcement action on a firm's supervision of influencers.
• UK: FCA approval. Several creators above are British. The FCA's FG24/1 guidance of March 2024 says influencers who promote a regulated financial product without approval from an FCA-authorised firm "may be committing a criminal offence". That is why UK posts above carry "Capital at risk" lines. A UK brand should confirm which authorised firm approved each post.

In practice: put "ad" or "paid partnership with [brand]" at the start of the caption and in the video, keep the brand's risk text in the caption, give each creator a code, and keep a copy of every post. Our guide to checking a creator's sponsorship history shows how to read a creator's past labelled posts before you sign.

How we built this list

1. Find candidates. We took every public Instagram account with 1,000 or more followers that Virev read between July 1 and October 2, 2026, and matched finance words in the niche, content tags or bio: personal finance, investing, stocks, budgeting, debt, wealth, crypto, tax and similar. 3,301 accounts matched. We excluded trading cards, livestock and other false matches.
2. Measure. For each account we used up to 12 recent posts from its own feed, at least three days old when read, not pinned. The comparison set is 126 individual creators whose Virev profile names a finance niche and whose 2026 captions are at least a quarter about money. We checked a random 30 of the niche-only set by hand: 17 posted mainly about money. Adding the caption rule kept 16 of those 30, and 13 of the 16 posted mainly about money.
3. Pick. From those creators and from finance accounts our profiles had not classified yet, we picked active English-language creators with a clear money focus and spread them across the four tiers. We left out signal sellers and "win rate" trading accounts.
4. Check by hand. On October 2, 2026 we opened all 39 profiles and all 39 example posts on Instagram. All were live. We removed one account, a comedy creator who posts as a "finance bro" but not about money.
5. Ad posts. A post counts as an ad when Instagram shows the paid partnership label or the caption has #ad, AD, #sponsored, #gifted or a #brandpartner tag in the first 500 characters of the caption. Accounts needed at least four unlabelled posts for a baseline. Posts with like counts hidden, or read with exactly 3 likes, a pattern we see when likes are hidden, were left out.

Limits: Instagram does not show saves, shares or story views, so they are not in these rates. The finance creators are the accounts that Virev crawls, which lean toward accounts brands search for, not a random sample of Instagram. The Wahed case reads public posts only; we do not know what Wahed paid or how many accounts each code opened. We list only public business details. Contact creators through the channels on their profiles.

Find more finance creators

The 39 creators above are a starting point. Virev creator search for "finance" matches the word across creator profiles and bios and returns more than the finance niche filter alone. Filter the results by follower count, country and engagement rate, then check each one in the engagement rate calculator.

For the method behind every number here, see our Instagram engagement rate benchmarks. The same method built our lists of golf influencers and Christian influencers. If you are building a list of small accounts from scratch, see how to find micro-influencers beyond hashtag lists.