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Every guide and reference note, newest first.
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- Email finderReference Build a contact handoff from research to outreach Use three completed contact handoff cards to pass source evidence, recipient role and message scope to outreach without treating an export as permission.
- Affiliate marketingGuide Build a creator affiliate program around contribution margin Design a creator affiliate offer using eligible products, a worked margin model, refund assumptions and support capacity before inviting your first creators.
- EcommerceGuide Build a creator campaign backward from the shopping journey Audit the path from a creator post to a delivered order. Check the offer, product page, checkout, stock and support before committing campaign budget.
- Creator discoveryReference Build a creator exclusion list that does not hide good candidates Separate hard creator exclusions from preferences, handle missing audience data, and test negative keywords with a rule template and false-exclusion examples.
- Creator discoveryReference Build a creator shortlist from customer interviews Turn consented customer interview notes into anonymized themes, search queries and creator selection rules, with a fictional theme-to-query worksheet.
- Social listeningGuide Build a social listening brief around a business question Plan a social listening strategy around a decision. Define source coverage, query scope, exclusions and response owners before choosing keywords or tools.
- Campaign measurementReference Build an early campaign warning dashboard Track overdue creator posts, blocked approvals, budget exposure and missing evidence with a dashboard specification and worked hypothetical warning thresholds.
- InstagramGuide Build an Instagram creator brief around the viewing experience Write an Instagram influencer brief with a worked Reel, Story and carousel example, plus checks for framing, accessibility, disclosure and the next action.
- Campaign measurementReference Build UTM names that survive a multi-creator campaign Keep creator links consistent with a UTM naming sheet, stable IDs, six example URLs, and checks that keep personal details out of campaign parameters.
- Creator discoveryGuide Can AI find creators without inventing the shortlist? Check AI creator recommendations against real profiles, dated posts, and defined audience metrics. Use a verification record to separate evidence from guesses.
- Creator discoveryReference Check a creator's sponsorship history Build a sponsorship-history ledger that separates disclosed partnerships from brand mentions, records evidence and flags conflicts to ask creators about.
- FashionReference Check fashion music and location permissions before a shoot Review location access, people, music and artwork before publishing a styled shoot. Use a permission checklist and evidence folder tied to each final asset.
