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Reels, Stories, collabs and the Instagram numbers that matter when you pick and brief creators.
211 articles in Instagram
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- Creator discoveryGuide Nigerian influencers: 63 Instagram creators with measured engagement (2026) 63 Instagram creators whose bio names Nigeria, each with followers, engagement rate and Reel views we measured. The median one has 20.3K followers and a 3.68% engagement rate.
- Creator discoveryGuide NYC fashion influencers: 130 New York Instagram creators, measured (2026) 130 Instagram fashion creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 51.9K followers and a 2.79% engagement rate.
- Creator discoveryGuide NYC food influencers: 149 New York Instagram creators, measured (2026) 149 Instagram food creators whose bio names New York City, each with followers, engagement rate and Reel views we measured. The median one has 19.3K followers and a 2.02% engagement rate.
- Creator discoveryGuide Pakistani influencers: 124 Instagram creators with measured engagement (2026) 124 Instagram creators whose bio names Pakistan, each with followers, engagement rate and Reel views we measured. The median one has 35.0K followers and a 2.81% engagement rate.
- Creator discoveryGuide Food influencers in Toronto: 69 Instagram creators, measured (2026) 69 Instagram food creators whose bio names Toronto, each with followers, engagement rate and Reel views we measured. The median one has 11.4K followers and a 2.72% engagement rate.
- Creator discoveryGuide UK influencers: 978 Instagram creators with measured engagement (2026) 978 Instagram creators whose bio names the UK, each with followers, engagement rate and Reel views we measured. The median one has 18.1K followers and a 2.46% engagement rate.
- InstagramGuide How long should a reel be? Under 3 minutes on Instagram, longer on TikTok We compared 13.8 million reels and TikToks with each creator's own median. Reels from 10 seconds to 3 minutes tie, reels over 3 minutes get 0.91x, and 3 to 10 minute TikToks get 1.22x.
- InstagramGuide Average Instagram followers: the median creator has 27,454 (2026 data) We measured 580,272 Instagram creator accounts with 1,000+ followers. The median has 27,454 followers and the mean 302,471. 142,316 puts you in the top 25%, 544,763 in the top 10%. By category, country and verified status, with a CSV.
- TikTokGuide How many views is viral? 2.8M on TikTok, 2.4M on Reels We measured 6.4 million TikToks and Instagram reels. The top 1% starts at 2.8M views on TikTok and 2.4M on Reels, but at 1.4M for a TikTok creator with 1K-10K followers and 283K for a reel.
- Creator discoveryGuide What is a KOL? Key opinion leaders vs influencers, measured (2026) A KOL (key opinion leader) is a creator whose word on one topic moves buyers. We measured 334,469 Instagram creators by KOL tier in Korea, Japan and the US, with KOC data and a CSV.
- InstagramGuide How much to charge for a sponsored post in 2026: $15 to $30 per 1,000 views Price a sponsored post from your views: median views of your last 10 posts, times $15 to $30 per 1,000, minus the sponsored drop. Data from Virev.
- InstagramGuide Do Instagram Collab posts get more views? We measured 4.5 million Collabs (2026) 26% of Instagram reels are Collabs. Collab reels beat the creator's own reels for 87% of nano creators and 52% of creators with 1M+ followers. Data from 384,002 accounts, with a CSV.
