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Reels, Stories, collabs and the Instagram numbers that matter when you pick and brief creators.
211 articles in Instagram
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- Creator discoveryGuide Are micro and nano influencers worth it? We measured 391,731 creators (2026) 100 nano influencers at published rates got a typical 969,000 views for $11,150. One macro creator got 144,000 views for $8,240. Reach, sponsored-post drop, cost per view and supply by niche, with a CSV.
- Creator discoveryGuide Micro fitness influencers on Instagram: 55 creators with 1K to 50K followers (2026) 55 micro and nano fitness influencers on Instagram with 1,000 to 50,000 followers, in the US, UK, Canada and Australia. Typical-post engagement, posting pace, a recent post and brand fit for each, split by bodybuilding, powerlifting, running, yoga, coaches, home workouts and women's strength. Picked from 1,396 small fitness creators Virev measured.
- InstagramGuide Do hashtags still work? We measured 35 million posts: +4% on Instagram, +10% on TikTok (2026) A post with hashtags gets 1.04x the likes and comments of the same account's posts without them on Instagram, and 1.10x on TikTok.
- Campaign measurementGuide How much do influencers make from brand deals? $3,900/year We priced a year of sponsored posts by 49,185 Instagram creators. 83% had no brand deals. Those with deals made a median $3,900; the top 1%, $253,000+.
- InstagramGuide Best time to post on Instagram in 2026: 2.6M posts show Sunday nights win, by 5.5% Compared with the same creator's other posts, Instagram posts do best on Sunday and from 9 PM to 3 AM local time. The best window beats the worst by 5.5%, not 50%. Results by tier, country, format and category for 46,839 creators, a TikTok comparison and a CSV.
- Creator discoveryGuide Book influencers: 40 bookstagram and BookTok creators, measured (2026) 32 bookstagrammers and 8 BookTok creators, from 3,500 to 1.3 million followers, with typical-post engagement, posting pace, a recent post and brand fit. Picked from 944 book creators Virev measured, plus the ad numbers for the niche.
- Creator discoveryGuide Christian influencers on Instagram: 36 creators with measured engagement (2026) 36 Christian creators on Instagram, from 2,000 to 4.9 million followers, with the engagement rate of their typical post, posting cadence and a recent post. Picked from 625 Christian creators that Virev measured, read from July to October 2026.
- Creator discoveryGuide Dog and pet influencers on Instagram: 36 creators with measured engagement (2026) 36 dog, cat and pet influencers on Instagram, from 1,400 to 2.4 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 455 pet creators that Virev measured, with sponsored-post results from 1,137 ad posts.
- Creator discoveryGuide Fashion influencers on Instagram: 40 creators with measured engagement (2026) 40 fashion influencers on Instagram, from 1,000 to 1.3 million followers, with the engagement rate of their typical post, posting pace, a recent post and brand fit. Picked from 2,504 fashion creators that Virev measured, with results from 2,994 sponsored fashion posts and a SHEIN case.
- Creator discoveryGuide Finance influencers on Instagram: 39 finfluencers with measured engagement (2026) 39 finance influencers on Instagram, from 2,000 to 6.5 million followers, with the engagement rate of their typical post, posting pace, a recent post and a brand-fit note. Plus how 126 finance creators compare with 53,934 others, what sponsored finance posts get, and the FTC, SEC and FINRA rules that apply.
- Creator discoveryGuide 22 Instagram fitness influencers with 1,000-10,000 followers Profile links to 22 fitness creators with 1,000-10,000 followers, picked from 798 we measured. Each has its engagement rate, posts a week and a brand fit note.
- Creator discoveryGuide Golf influencers on Instagram: 38 creators measured, from 6k to 4M followers A list of 38 golf influencers built from Virev's crawl data, grouped by tier, with followers, typical-post engagement rate, posting pace, a recent example post and brand fit for each. Read August to September 2026.
